what is ab testing and how to do it
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What is A/B Testing and How to Do It.
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What is A/B Testing?
A/B testing AKA split testing or bucket testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. By creating two different versions as A and B variant and testing them against each other. On regular intervals analysts can compare data, metrics & statistics to find out which one is better. This helps in to choose better design to improve Web or App conversion rates.
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What Can You Test? Anything on Website or Application which
enhance user experience can be tested in A/B testing?
Most Common sections
Headlines
Sub headlines
Paragraph Text
Testimonials
Call to Action text
Call to Action Button
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Continue…..
Most Common sections
Links
Awards/Winning and badges
Press/Media mentions
Social Media Presence
Content
Images
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For Advanced Testing:
For Advanced Testing:
Pricing structures
Free or paid delivery
UX experiences
Navigation Menus
Free trial lengths
Sales promotions
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A/B Testing Process
Collect Data
Identify Goals
Create Variations
Kick off your Experiment
Lastly Analyze Results
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A/B Testing Process
Collect Data: Research where Web or App is having low conversion with Analytics. Begin with high priorities sections need to be changed.
Identify Goals: Goals can be anything from clicking a button, link to product purchases and e-mail signups. Track your current goals and set new goals to be achieved.
Create Variations: by changing the Colors, Position of a button, Rotate the Order of Elements on the Web or App etc... A/B testing tools like: Optimize have a visual editor that will make these changes easy.
Kick off your Experiment: Measure visitor’s experience & interaction and compare it with other page. A small ad campaign, even as low as $50, you can send hundreds of visitors to your landing pages to collect the desired data.
Lastly Analyze Results: It’s time to find out the results. If you find a positive result (increment in sales or user engagement) from A/B testing. Congratulations!! If not, count it as an Experience.
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Recommended A/B Testing Ideas for industry based Website or App
For Media
• Email sign-up Form• Relative Content Links• Social sharing buttons- positions and icons
For Travel
• Booking Form• User enquiry Buttons • Information Presentations
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Recommended A/B Testing Ideas for industry based Website or App
For E-commerce
• Category Elements• Cart, Wish list, enquiry - Buttons• Checkout Components
For B2B
• Lead form • Signup flow• Enquiry, Contact us and Call-to-action buttons
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A/B Testing while keeping SEO in mind
All links work properly
Use 302s, not 301sNO Cloaking
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NO Cloaking - Showing one set of content to humans, and a different set to Google bot. This can get your site demoted or removed from Google search results - I am sure this would not be the desired outcome of your test.
Use 302s, not 301s - Always use 302 Redirect while A/B testing. 302 is a temporary redirect. This to notify Bot that this is a temporary redirect. Do not pass my entire Juice or Ranking to this page until I use 301 redirect which is a permanent Redirect.
All links work properly-While doing testing, if any link internal or external added. Make sure it worked properly and not generating any crawl errors.
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Thank you
Presented By
WeDigTech
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