what is a brand?
TRANSCRIPT
A Presentation
Introduction
Who we are
We are MINDcapital. We build and implement brands, strategy and business models that enables companies and organizations meet their objectives, grow and increase their market share and revenues.
Hello.
Branding is one of the most important tools in creating and growing a thriving business, whether you are selling a product, service, idea or personality. However, it is often misunderstood and not employed enough, especially by small and medium-sized businesses. But what exactly is a brand?
What are brands?
Let us start by dispelling some of the misconceptions of what a brand is:
A brand IS NOT YOUR LOGO A brand IS NOT YOUR CORPORATE IDENTITY
A brand IS NOT EVEN YOUR PRODUCT OR SERVICE
A brand is the perception people hold of anything, the gut feeling they have about it: Product. Service. Organization. Ideas. Persons.
This perception is formed by every interaction with the brand.
This means that a brand is not who you say you are, but it is what people say you are.
Brands give personalities to products and services that would otherwise have no personality. Fun. Sophisticated. Individualistic. Inexpensive. Etc.
As many personalities as there can be, there are also brands.
Why Brand?
Brands make you stand out from the crowd of competing products.
Brands enable to create and own your own market space.
Commodity.
Brand.
Brands deepen your relationships with your target customers which increases customer loyalty.
Brands enable you to charge more compared to your competition.
NO BRAND BRAND
Brands make small companies act BIG and big companies act PERSONAL.
Branding makes MORE PEOPLE buy MORE of your PRODUCT or SERVICE for MORE YEARS at HIGHER PRICE.
People.
Products. Money.
How to Brand.
Brands are first formed by deciding on the perception you desire to create in the minds of your market.
They are then built and reinforced by every action of, and interaction with the product, service or organization.
BRANDS ARE DOING WORDS
This means that a brand is more than just about saying who you are or you want to be. It is by actually being who you are or doing the things that will make you who you want to be.
We hope this presentation has increased your knowledge of what brands are and how building a brand for your product, service or personality can grow your business.
You can reach us to continue this conversation here: • Phone: +234 809 766 1260, +234 810 321 6621 • Email: [email protected] • Web: mindcapitalng.com • Twitter: @mindcapitalng • Facebook: facebook.com/mindcapitalng
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