what if? consumer driven ehealth innovation
TRANSCRIPT
![Page 1: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/1.jpg)
What if? …consumer driven eHealth innovation
Health e nation
7th April 2011
Rachel de Sain
![Page 2: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/2.jpg)
Business fuelled by Technology
14 years digital media experience•Strategy,•New products •Marketing
Weaving together people, ideas and innovation to form a strong foundation to grow your business.
Supporting businesses to understand how to utilise new technology to:
•Reduce costs•Improve efficiencies•Increase brand awareness•Generate new revenue streams•Improve the bottom line
![Page 3: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/3.jpg)
Why Health?
![Page 4: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/4.jpg)
The challenge• Australia’s life expectancy is one of the
highest in the world, second only to Japan
• In 1996, chronic disease accounted for 80
per cent of the burden of disease,
measured in terms of loss of years and
quality of life
• Over three million Australians, or nearly
one in seven, suffer from chronic disease
• Health expenditure as a proportion of
Australian GDP has more than doubled
over the last four and a half decades from
3.8% to 9%
![Page 5: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/5.jpg)
Using Microeconomic reform to deliver patient-centric Health Care
![Page 6: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/6.jpg)
Technology holds the key
![Page 7: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/7.jpg)
![Page 8: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/8.jpg)
A taste of technologies impact on consumer behaviour
Technology has changed behaviors, attitudes and activities – it will continue to do so…
![Page 9: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/9.jpg)
Social Media is
Conversation
![Page 10: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/10.jpg)
![Page 11: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/11.jpg)
SEARCHABLE
INTERACTIVE
ACCESSIBLE
TIMELESS
![Page 12: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/12.jpg)
Social Media
Internal
• Communication between staff
External
• Consumers communicating with your brand or service
Provided
• Services for consumers to interact with each other
![Page 14: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/14.jpg)
![Page 15: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/15.jpg)
Connectivity
Device capability
Smarter applications
Mobile Revolution
![Page 16: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/16.jpg)
![Page 17: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/17.jpg)
Gaming
• Usability, consumer engagement and technology adoption.– Make it fun and they will use it– Great tool for education and change adoption
• eHealth needs a solitaire…• Movement based gaming platforms
– Rehabilitation, falls prevention
• Intergenerational gaming– Bringing families together
![Page 18: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/18.jpg)
Location
• Knowing where you are– GPS, cellular location services
• Telling others where you are– 4square and gowalla – checking in
• Finding services nearby– Health services already taking advantage of this
• Hyper location– Easily find key shared tools and devices– Maximise precious resource
![Page 19: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/19.jpg)
![Page 20: What if? Consumer driven eHealth innovation](https://reader030.vdocuments.us/reader030/viewer/2022032419/55a3ce961a28ab140d8b472b/html5/thumbnails/20.jpg)
Integrated technologies
Web 3.0 - semantics
Smart homes Smarter devices