what i should have learned at shop.org, vol. 3
TRANSCRIPT
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What I should have learned at
Shop.org
Dallas September 2016
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What I should have learned at Shop.org’s Digital Summit
So, 5,000 digital retail professionals, dozens of keynotes, workshops and sessions, a few drinks, some good times and … What was it, again, that I learned at Shop.org’s Digital Summit?
No worries. We’ve got your back — and we took notes. Enjoy the third in a series of reminders of just what it was that you learned in Dallas.
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Three tips to initiate retail change
“The biggest barrier to change is the (lack of) impetus to change.”
—Mike Amend
Photo: Mike Mozart, Creative Commons
JCPenney is coming back from a near-death experience. EVP Mike Amend tells how.
Photo by Mike Mozart, Creative Commons
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Talk the talk
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JCPenney changed the inside of its stores — adding big appliances after listening to customers.
Customers stories inspired the retailer to improve the shopping experience.
Photo: David Amsler, Creative Commons
Talk the talk
“Make it worth her time, worth her money and worth her effort.”
- Amend
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Testing one, two, three, four
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Great. You’ve heard your customer and made changes.
Now, test regularly to see what works — and what doesn’t.
Photo: David Bleasdale, Creative Commons
Testing one, two, three, four
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Know where you’re going
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Know where you’re going
1. Understand where you want to go before you start down a new path.
2. Define your measures of success before you make a change. Photo by david, Creative Commons