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What I Know About _ WHAT I DON’T KNOW THE DESIGN PORTFOLIO OF ILSE R. COLBY

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The Design Portfolio of Ilse R. Colby

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Page 1: WHAT I KNOW ABOUT_What I Don't Know

What I Know About_ WHAT I DON’T KNOW

THE DESIGN PORTFOLIO OF ILSE R. COLBY

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002_ ILSE COLBY

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004_ ILSE COLBY

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If you don’t know something,

_ film producer Bob Weinstein

For me, the key to coming up with good answers has been to have good questions, and to not be afraid to ask them. As a designer, I’ve learned to own what I know, but I’ve also learned that no one knows everything, and that the people who think they do, well, they know the least. Although designers are often charged with producing answers rather than posing questions, it has been my curiosity about each project, along with my willingness to ask questions which has fueled each of my most successful projects.

admit it.

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006_ ILSE COLBY

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005_ INTRODUCTION

008 _ AERO STORE

010_ BON SANTÉ

024_ TIDY

038_ AERO BRAND

060_ BITTERSWEET

072_ WAYFINDING

088_ ORVIS DOG

100_ CHIPOTLE

114_ CARNIVAL PAPER

132_ SPRINKLES HOME

142_ IDENTITIES

156_ THANK YOU

160_ COLOPHON

What I Know About_ THE CONTENTS

TCINSIDE

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In Michael Osborne’s Package Design 04 class we star ted

with a store cal led Aero, an of fshoot of Target with a

higher pr ice point . From there , i t was up to us to take the

new store some place excit ing , and to f igure out how it

would work and what types of products would be sold

under which brands . We came up with everything f rom

the brand names and personal it ies , to the inventory of

products . The only rule for this project was that it needed

to work . I t was an incredible experience and we ended up

with a project I ’m proud of, and was proud to present on

the main stage at The Diel ine/ HOW Packaging Conference

in Chicago, I l l inois in June of this year.

What I Know About_ MAKING IT WORK

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INTRO

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What I Know About_ FOOD PACKAGING

01PROJ ECT_ 0 1 PROJ ECT_ 0 1

AERO_ BON SANTÉ

TIDY

STORE BRAND

BITTERSWEET

ONE

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PROJ ECT_ 0 1 PROJ ECT_ 0 1

Sometimes when I open a bag of pasta, it all spills out. And then I just don’t really feel like eating pasta anymore.

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The goal was to design a l ine of food and beverages that

would make good food easier— easier to buy, easier to

open , and easier to eat . We created Bon Santé and rose to

each of these chal lenges in order to provide the customer

with high-qual ity, gourmet food packaged in s imple ,

functional s tructures . The Bon Santé tagl ine of Good Food

& Good Health ref lects back to the Aero brand promise,

which reminds us that par t of Expecting More From Life ,

means expecting more f rom our food as wel l as the experi-

ence of enjoying it .

What I Know About_ FOOD PACKAGING

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In order to real ly f igure out the needs of the Bon Santé

customer, we looked at our own l ives and asked ourselves

what we wanted f rom our food and what was lacking in

our shopping , cooking , and eating experience. What we

discovered was that much of our food packaging worked

f ine on the shelf in the store , but did not cater to our

in-home needs . We found that our bags of pasta were

tear ing and spi l l ing , i t was dif f icult to keep our r ice f resh ,

not being able to see enough of the contents of ten caused

us to buy the wrong products , and that there was nothing

about our pasta packaging that made us want to display it .

So we created Bon Santé.

How We Solved_ FOOD PACKAGING

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What I Still Want To Know About_ FOOD

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_ What makes pasta taste so freaking good?

_ Do your Comfort Foods change over time?

_ Why put raisins in chocolate chip cookies?

_ Why can’t I live on just peanut butter and celery?

_ If Brunch caught on, why didn’t Linner?

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What I Know About_ PERFORMANCE PRODUCTS

02 BON SANTÉ

AERO_ TIDY

STORE BRAND

BITTERSWEET

PROJ ECT_ 02 PROJ ECT_ 02

TWO

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I throw all my cleaning supplies in a closet so no one can see them. I have no idea what’s in there.

PROJ ECT_ 02 PROJ ECT_ 02

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What I Know About_ PERFORMANCE PRODUCTS

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With our l ine of per formance products , we knew we

wanted to do something dif ferent . One of the common

complaints that we al l had with products that we ourselves

were using , was that there was nothing designer about

them. The products worked, which was great , but the

bottom l ine is that of course it should work . We wanted to

create a brand of products that went beyond doing their

job, and fulf i l led the needs of the aesthetical ly-minded

consumer. Our goal for T idy was simple: to create a brand

of hard-working , good- looking and honest products with a

strong personal ity and a humorous tone.

TWO

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How We Solved_ PERFORMANCE PRODUCTS

Tidy is our brand of smooth-talk ing per formance

products , which speak directly to the consumer. Using a

strong and l i teral voice throughout the entire l ine , T idy is

s traight-forward , honest , and funny— the per fect cleaning

companion . Each product te l ls you exactly what it can do

and does it with a smile on it ’s face. Our concept was for

the products to speak for themselves , and to say it in a

clean and catchy enough way, so that the consumer would

feel comfor table leaving the products out in the open ,

rather than feel ing l ike they belong unseen in a cupboard .

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What I Still Want To Know About_ CLEANING

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_ How long can I go without sweeping under the bed?

_ Who do I have to thank for scentless dryer sheets?

_ Is there anything you can’t clean with baking soda?

_ Where are all these dust bunnies coming from?

_ Is it possible that they’re mating under my bed?

TWO

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What I Know About_ SMART SHOPPING

03 BON SANTÉ

TIDY

AERO_ STORE BRAND

BITTERSWEET

PROJ ECT_ 03 PROJ ECT_ 03

THREE

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Basically I do like to be cheap, I just don’t like to feel like I’m being cheap.

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What I Know About_ SMART SHOPPING

03 Before taking this c lass , I wasn’t famil iar with the term

Store Brand, which is s trange since I buy store brand

products a l l the t ime; i t ’s the generic brand. For me, the

only reason I buy store brand products is because they

are general ly a better value- more bang for my buck . I t ’s

smart shopping def inite ly, but what about fun shopping?

From this question , we set out to solve the problem of

the no-fun store brand. For our Aero l ine , we wanted the

products to feel a l ive . We didn’t want the consumer to

have to choose between good value and good design , and

we wanted them to make the choice to buy Aero based on

the products themselves , not just the pr ice .THREE

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How We Solved_ SMART SHOPPING

With the cr iter ia checkl is t of good value, good design and

good fun , we came up with our design concept for Aero.

We decided to design each Aero product l ine with it ’s

own look and feel , rather than having everything f rom the

medicine to the milk look exactly the same. Not only did

this help to dif ferentiate one product l ine f rom the other,

but it a lso showed the consumer that Aero understands

that what you want f rom your outdoor products is

dif ferent f rom what you want f rom your dairy products .

U lt imately, each of these changes contr ibute to a much

more enjoyable and customized shopping experience for

the Aero customer.

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What I Still Want To Know About_ VITAMINS

03 _ Why can’t I take them without gagging?

_ How do they get the liquid in those little gel caps?

_ I never take vitamins, so why do I feel fine?

_ Who invented vitamins?

_ Is it bad to eat kid’s chewy vitamins like candy?

THREE

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What I Know About_ SWEET THINGS

04 BON SANTÉ

TIDY

STORE BRAND

AERO_ BITTERSWEET

PROJ ECT_ 0 4 PROJ ECT_ 0 4

FOUR

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Sweets are the best gift to bring to someone because usually you get to eat some too.

PROJ ECT_ 0 4 PROJ ECT_ 0 4

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What I Know About_ SWEET THINGS

04 I ’ve got to say, this is k ind of my depar tment ; I know my

sweets . This has a lways been the case, not at a l l to the

dismay of my chi ldhood dentist . That aside, the goal for

B it tersweet , which is our bakery l ine , was to create an

environment and product l ine that addressed every aspect

of the word sweet . We wanted to create a brand that

was approachable and luxur ious , as wel l as sophisticated

and cute . We used the word cute with great intention ,

focusing a long the way on our hope that when the

customer saw Bit tersweet products , they might just have

to say “awwwwwwwww.”

FOUR

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How We Solved_ SWEETS THINGS

Focusing on our goal of looking and feel ing sophisticated

cute , we knew that this brand had to have a lot of

personal ity. In order to convey that sweet personal ity in

a fun and approachable way, we created a Bit tersweet

mascot , and used her the image of her face to brand our

l ine . We also brought in the secondary e lement of f resh

and clean l ine ar t in order to give texture and punch to our

i l lustration-based packages . We wanted each item to feel

luxur ious and celebrated , and to make the customer feel

as i f they were being gif ted with something specia l . We

incorporated detai ls such as scal loped edges and playful

die-cuts to add that extra “awwwwww.”

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What I Still Want To Know About_ SWEETS

04 _ Why does my Red Velvet always come out purple?

_ Why does white sugar have to be so bad for us?

_ What is it about chocolate that affects us like that?

_ How do you deep fry ice cream? (Really, how?)

_ Mimi’s Ginger Cookies or Nana’s Sugar Cookies?

FOUR

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What I Know About_ WAYFINDING

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I once saw two one-way street signs pointing in opposite directions. I’m a great driver but I couldn’t figure that one out.

PROJ ECT_ 0 5 PROJ ECT_ 0 5

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What I Know About_ WAYFINDING

05 The way we perceive our environment and move around in

it , is in many ways a direct indication of how successful ly

the space is organized . Par t of this job belongs to the

graphic designers to communicate the parameters ,

increments , purpose, and intended navigational path

through a given environment . A successful system of

wayf inding can directly af fect how successful ly a person

can move around any given space. I t requires that the

system be clear, in many cases legible , and easi ly

digested by an audience in motion . The purpose of this

conference is to come together with designers and other

specia l is ts , to discuss systems of wayf inding .FIVE

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What I Still Want To Know About_ WAYFINDING

05 _ How cool are compasses!? (Way cool.)

_ Will I ever get to see a street sign being put up?

_ Can you really just name your own road?

_ German signage; how are there not more accidents?

_ Where will I go next?

FIVE

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What I Know About_ MY DOG, TROUT

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Before we got our dog, I wanted one so badly that I once went to the pet store and bought food and toys just to see how it felt.

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What I Know About_ MY DOG, TROUT

06 Well , I know that he’s the best dog in the world . I a lso

know that we dog-owners are crazy; we’d do anything

for our dogs , including spending a for tune on good

food, documenting their every move on our phones and

cameras , c leaning up their vomit when they get into

who-knows-what-that- is , waking up at dawn to take them

out (actual ly, our dog sleeps unti l noon , but I hear that ’s

not fun), and of course picking up their business in bags

that are way too thin to be picking up business . And in

exchange for a l l that , they do one thing . They make every

day better. I t ’s a fa ir trade, and proof enough that owners

would pay Orvis pr ices for Orvis- qual ity dog food. SIX

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What I Still Want To Know About_ MY DOG

06 _ What dream are you having that makes your mouth move?

_ Which flavor of dog food do you like the best?

_ When are you going to learn to lift your leg? Ever?

_ What was your life like before we knew you?

_ Am I your favorite human, or is Eli? (It’s me, isn’t it?)

SIX

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What I Know About_ CHIPOTLE

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Last semester I ate at Chipotle twice in one day. I’m not proud of that, but it was pretty awesome.

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What I Know About_ CHIPOTLE

07 The Chipotle idea of “Food with Integrity” is a phi losophy

which mandates that the company always str ives to do

and be better. Their goal is to change the way people

think about and eat fast food, which would be a great idea

if anyone had heard of it . Before working with Chipotle

on this project , I was unaware that they were going to

such great lengths in the del ivery and production of their

food, in order to benef it the customer, the farmers , and

the environment . Our solution to this problem was to

introduce these ef for ts by encouraging people to think

before they eat , and to re introduce eating at Chipotle as

one way to Be Good To Yourself.SEVEN

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What I Still Want To Know About_ BURRITOS

07 _ Will anyone’s breakfast burrito ever rival mine?

_ When will I have a pet burro to name Burrito?

_ How do I perfect the no-leak burrito fold?

_ Where do you buy those giant restaurant tortillas?

_ Why am I not eating a burrito right now?

SEVEN

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What I Know About_ FREAK SHOWS

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I’ve never seen a freak show, but I did see a show at the fair called The Miracle Of Birth, which was pretty scary.

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What I Know About_ FREAK SHOWS

08 Behind every circus act is a real person with a real l i fe and

real s tory. I used the idea of the vintage circus , specif ical ly

the human amusement acts , to show the many facets of

the person versus the persona they played. I showcased

several h istor ical acts f rom these “ f reak shows” and docu-

mented how their real it ies dif fered and, in some cases ,

mirrored their character in the show. This paper promotion

for Mohawk Paper ’s Carnival l ine included a promotional

book , swatch cards , swatch container, and poster a imed

towards displaying and promoting Carnival , through both

the mater ia ls as wel l as subject matter.

EIGHT

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www.mohawkpapers.com/carnival

CARNIVAL BY MOHAWK FINE PAPERS

CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK

MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)

* *

www.mohawkpapers.com/carnival

CARNIVAL BY MOHAWK FINE PAPERS

CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK

MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)

* *

VELLUMSMOOTHLINENHOPSACKFELTCORDWAIN

www.mohawkpapers.com/carnival

CARNIVAL BY MOHAWK FINE PAPERS

CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK

MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)

* *

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www.mohawkpapers.com/carnival

CARNIVAL BY MOHAWK FINE PAPERS

CARNIVAL BROUGHT TO YOU BY MOHAWKCARNIVAL BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY CARNIVAL CARNIVAL CARNIVAL CARNIVAL BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY BROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWKBROUGHT TO YOU BY MOHAWK MOHAWK MOHAWK

MOHAWK PAPERS HOME WHY CARNIVAL? PAPERS NEWS SHOWCASE CART (2 ITEMS)

* *

Welcome to the vibrant world of Carnival Paper! With 21 quintessential colors, nine basis weights, nine

duplexes and nine finishes, Mohawk Carnival is not your average workhorse. Its reliability on press and breadth of

line make it ideal for every job. Look to Carnival for a comprehensive selection of offset and digital printing papers at a competitive price. And because it features a

range of 30% pcw shades, it’s an environmentally sustain-able choice, as well.

MORE

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fi g. 10 Average adult male giant hand proportions

fi g. 09 Normal 5’10”adult male hand

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fi g. 09 Normal 5’10”adult fi g. 09 Normal 5’10”adult male handmale hand

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What I Still Want To Know About_ THE CIRCUS

08 _ Why haven’t I ever seen a circus on the road?

_ How do they transport the really big animals?

_ Why don’t clowns just try not being scary?

_ What’s the most dangerous job in the circus?

_ Did Dolly Dimples really enjoy being in the show?

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What I Know About_ CUPCAKES09 A ssignment _ S P R I N K L E S H O M E WA R E

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I worked at a bakery where we were allowed to eat the damaged items. We used to knock cupcakes off the shelf when we got hungry.*

* I only did this once or twice. Per day.

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What I Know About_ CUPCAKES

NINE

09 I ’m a gir l who knows cupcakes . I especia l ly love the

homemade stick-to-the-pan kind of cupcakes that need

no occasion to justif y their creation . This is not to say that

I scof f at the expensive cupcakes; quite the contrary in

fact ! That ’s why I chose Sprinkles Cupcakes as my brand

to appropriate to the houseware sector. Spr inkles is a

wel l -known and wel l - regarded brand with a young, strong,

loyal fo l lowing with pretty deep pockets . I bel ieve that this

l ine would successful ly extend to the houseware sector

because it a lready exudes many of the same qual it ies that

people look for in their l i festyle products — qual ity, design ,

trend, luxury, as wel l as something sweet .

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What I Still Want To Know About_ CUPCAKES

NINE

09 _ Is it really more polite to eat them with a fork?

_ Who had the great idea to charge $2.50 for a mini??

_ What makes it a cupcake and not a muffin?

_ What’s the fun in these new cake-size cupcakes?

_ What’s this about replacing butter with applesauce?

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What I Know About_ IDENTITIES

10 A ssignment _ VA R I O U S I D E N T I T I E S

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TEN

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I looked like a boy until I was six. I m not sure if it was the bowl cut or the glasses, but I got rid of both, just to be safe.

IDENTITIES _ 1 0 IDENTITIES _ 1 0

,

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10 As people , each of us is mult i -faceted , interesting and

unique. As a designer, I feel that it is especia l ly important

to embrace your inner Schizo and be able to jump in and

out of dif ferent roles in order to truly tap into the target

audience. One of my favorite aspects of design is how

much you get to learn . Of course there is a lways more

to be learned on the design side of things , but addit ion-

al ly, you get to learn about dif ferent types of people , and

are forced to real ly get inside their head and adopt their

wants and needs in order to design to them. The fol lowing

is a selection of Identit ies a l l of which I fe lt were the prod-

uct of some of my most successful research .TEN

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Identities _ Identities _B I T T E R S W E E T B O N S A N T É

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Identities _ Identities _B I T T E R S W E E T B O N S A N T É

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Identities _ Identities _T I DY A E R O

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Identities _ Identities _T I DY A E R O

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Identities _ Identities _TA B L E S P O O N JAC K I N T H E B OX

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Identities _ Identities _TA B L E S P O O N JAC K I N T H E B OX

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Identities _ Identities _JAC K I N T H E B OX A LT E R N AT I V E T H E B AC K YA R D P R OJ EC T

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Identities _ Identities _JAC K I N T H E B OX A LT E R N AT I V E T H E B AC K YA R D P R OJ EC T

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Identities _ Identities _S K Y P E S K Y P E A LT E R N AT I V E

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Identities _ Identities _S K Y P E S K Y P E A LT E R N AT I V E

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What I Know About_ GRATITUDE

To My Teachers_ THANK YOU ESPECIALLY TO MARY SCOT T FOR YOUR TIRELESS ENCOUR AGEMENT DURING THIS FINAL PUSH. YOU REMINDED ME THAT I DESERVE

TO BE A DESIGNER , AND I COULDN ’T HAVE DONE THIS WITHOUT YOU. THANK YOU ALSO TO AUDRE Y DONALDSON FOR YOUR CRITIQUES OF

THIS BOOK AND GENER AL TOLER ANCE OF MY OCCASIONAL PORTFOLIO FR AZZLE. MICHAEL OSBORNE: THANK YOU. YOUR CL ASS , AND THE

WORK WE DID IN IT, HAS SUDDENLY MADE THIS ALL VERY EXCITING . THANK YOU, THANK YOU, THANK YOU FOR BRINGING US TO CHICAGO AND

FOR JUST BEING AN AMAZING TEACHER . I CAN ’T WAIT TO SEND YOU AND MARY AN E-MAIL SAYING THAT I GOT A (REALLY GREAT ) JOB! TO

ROL AND YOUNG , TOM MCNULT Y, ARIEL GRE Y, HUNTER WIMMER , AND JENNY J I : THANK YOU FOR HELPING ME FIND MY WAY AT THE ACADEMY

AND IN THE WORLD OF DESIGN. I AM FOREVER GR ATEFUL. THANK YOU TO DARELL HAYDEN FOR HELPING ME GET THE WORDS OUT; WE ALL

KNOW I HAVE A LOT TO SAY, AND NOW I KNOW HOW TO SAY IT ! THANK YOU TO CELINA AND K AREN AT 79 NM FOR ALL OF YOUR WORK AND

HELP BEHIND THE SCENES . THANK YOU TO MY ADVISOR JENNIFER FALLIN FOR HELPING GET THROUGH THIS , AND L ASTLY, THANK YOU TO

ELISA STEPHENS. I WAS EXCITED TO COME HERE, I ’M EXCITED TO BE LEAVING , AND I ’M SO PROUD TO HAVE MADE IT THROUGH A PROGR AM FOR

WHICH I HAVE SO MUCH RESPEC T.

To My Friends_ THANK YOU TO ALL MY A AU FRIENDS! WHO KNOWS WHERE I ’D BE WITHOUT YOUR CRITIQUES , SUPPORT AND ENCOUR AGEMENT OVER THE

L AST 5 YEARS , AND I CANNOT THANK YOU ENOUGH FOR EVERY THING . GOOD LUCK AND CONGR ATUL ATIONS TO YOU ALL; I HOPE YOU ’LL STAY

IN TOUCH AND TELL ME ALL ABOUT THE AWESOME JOBS YOU ARE SURE TO FIND! THANK YOU TO THE PACK 04 CL ASS AND A HUGE THANK

YOU TO JAN, PLOY, & WEI : IT WAS A CR AZ Y SEMESTER , BUT MY FAVORITE BY FAR . I ’M SO PROUD OF US AND I WOULD BE HAPPY TO BE ON

A TEAM WITH YOU ANY DAY. GOOD LUCK , GIRLS— YOU ’LL BE GREAT! TO MY SF & LONG TIME FRIENDS WHO HAVE LISTENED TO ME CALL

MYSELF A STUDENT FOR PRET T Y MUCH THE L AST 27 YEARS: THANK YOU. I COULDN ’T ASK FOR BET TER FRIENDS . THANK YOU ESPECIALLY TO

JENNY, BL AIRE, CHANDR A , AND STEVIE FOR REALLY BEING THERE FOR ME ALL THESE YEARS .

To My Family _ THANK YOU TO ALL OF MY FAMILY FOR LOVING ME AND FOR BEING SO SUPPORTIVE BECAUSE OF IT. TO GR AMMY AND GR AMPY, I KNOW IT ’S

IN YOUR JOB DESCRIPTION TO LOVE US EVEN IF WE TURN OUT TO BE SERIAL KILLERS , BUT YOU T WO ARE INCREDIBLE. ULI AND I LOVE YOU SO

MUCH AND I CAN ’T WAIT TO FINALLY SHOW YOU THIS BOOK! TO MY BROTHER ULI : THANK YOU FOR ALWAYS BEING SO SUPPORTIVE AND

RESPEC TFUL OF WHAT I DO. IT ’S A GOOD THING WE TOOK SUCH DIFFERENT CAREER PATHS BECAUSE I WOULD HATE TO COMPETE WITH YOU!

I LOVE YOU SO MUCH AND I AM A VERY, VERY PROUD SISTER . YOU DESERVE THE BEST OF EVERY THING AND I CAN ’T WAIT TO BE ON THE SAME

COAST FOR AWHILE! THANK YOU TROUT FOR NOT EATING MY WORK AND FOR BEING THE WORLD’S BEST DOG . TO ELI : IT ’S HARD TO FIND

THE WORDS TO THANK YOU FOR ALL OF YOUR ENCOUR AGEMENT AND LOVE THROUGHOUT SCHOOL AND ALL ELSE. LUCKILY FOR ME, I ’ VE GOT

THE REST OF MY LIFE WITH YOU TO FIGURE OUT HOW BEST TO SAY IT. I LOVE YOU AND I LOVE THAT YOU LOVE WHAT I DO. I ’M SO HAPPY THAT

NOW YOU ’RE DOING WHAT YOU LOVE, TOO. IT ’S GOING TO BE A GREAT LIFE, PEEL . B IG MOO. F INALLY, ABOVE AND BE YOND ALL ELSE,

THANK YOU TO MOMMY AND POPPY FOR THIS INCREDIBLE LIFE. YOU HAVE WORKED SO HARD TO MAKE THIS WHOLE JOURNE Y POSSIBLE, AND

I CAN ’T TELL YOU HOW AMAZINGLY GR ATEFUL I AM. EVERY THING IN ME THAT LOVES DESIGN IS THERE BECAUSE OF YOU GUYS AND YOUR

ABILIT Y TO SEE THAT EVERY THING AROUND US IS SOMETHING WORTH SEEING . YOU GUYS TAUGHT ME TO CELEBR ATE EVERY THING (AND TO

KEEP A BOT TLE OF CHAMPAGNE FOR JUST THIS REASON) AND THAT LIFE IS BEAUTIFUL, FUN, FUNNY AND THERE FOR THE TAKING . THANK YOU

FOR EVERY THING; I HOPE YOU KNOW HOW MUCH I LOVE YOU. I ’M FINALLY DONE! ! ! !

T hank _ YO U T hank _ YO U

THANK YOU

TY

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School _ AC A D E M Y O F A RT U N I V E R S I T Y

S C H O O L O F G R A P H I C D E S I G N

Student _ I L S E R . CO L BY

E- mail _ I L S E @ I L S ECO L BY D E S I G N .CO M

Phone _ 8 3 1 . 2 3 6 . 2 1 6 8

Instr uctors _ M A RY S COT T

AU D R E Y D O N A L DS O N

P rinter and Binder y _ B LU R B

B LU R B .CO M

Photography _ I L S E R . CO L BY

W I T H J U S T I N WO N G

Title of Book _ W H AT I K N OW A B O U T_ W H AT I D O N ’ T K N OW

Text Stock _ P R O L I N E U N COAT E D

Fonts _ S E N T I N E L

G OT H A M

T R A D E G OT H I C

Sof tware Used _ A D O B E C R E AT I V E S U I T E 4

©2 0 1 1 A L L R I G H TS R E S E RV E D. N O PA RT O F T H I S P U B L I C AT I O N

C A N B E R E P R O D U C E D W I T H O U T T H E E X P R E S S P E R M I S S I O N O F

I L S E R . CO L BY.

W hat I Know About _ Identities _T H E CO LO P H O N T H E B AC K YA R D P R OJ EC T

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