What have you learned from your audience feedback?

What have you learned from your audience

feedback?

• Throughout the production of my product I have received feedback from both members of my target audience and from my teachers. This feedback has been mostly preferences of my target audience and advice from my teacher.

Research & Planning – Pitch feedback

• I presented my initial project concepts to my class (which included members of my target audience) and teacher at the beginning of the year.

• In response they were asked to give feedback on their impression on my idea.The post it notes display feedback from my peers, this feedback told me that the initial idea for my video and supporting ancillary tasks were well received

• A lot of my audience members commented on their liking of my song choice as well the concept of the projected images. This feedback made me think about how I could utilise these elements such as beginning to plan the logistics of the projection by using acetate and a projector

• The feedback I received from my teacher made me consider more specific micro elements of my music video such as lighting etc. This led me to consider things like location and specific times to film and how important it was to plan before I moved ahead with creating anything.

After this feedback I began t o plan the projection scene in detail

Research & Planning- Surveys

• Before creating any of my products I created surveys that asked my target audience which conventions they would prioritise and enjoy the most to see in the products I was creating.

• From my feedback I learnt specific things about my audience this included:

• Preferring a darker colour palette on ancillary tasks• Name other singles that feature on album• Image should be most striking element of poster• The outfit the artist was wearing in her promotional pieces

was important to them

Research & Planning- Focus Group

To achieve even more personal and elaborated feedback and therefore use this understanding of my audience in the creation of my products, I held a focus group with two members of my target audience. This feedback reinforced conventions that had been preferred in the survey results such as the importance of the styling of the artists, the inclusion of advertising singles that feature on the poster.However, this feedback gave me specific insight into why features were important to my audience such as when I ask about the importance of styling the artist one member of the group stated that it was important that the artist was dressed unthreateningly and relatable. From this I took on that to appeal to my target audience it was important to style the artist as if she was just like them, but in a glamorous way. I learned that I should avoid over sexualisation which is a popular style with such musicians such as Rihanna etc.

Non threatening.Artist not wearing revealing clothing but is still eye catching through sequined skirt

Research & Planning- Twitter• After the importance of the artists clothing had been

highlighted to me in two aspects of my research I felt it was important to get the choice of clothing correct so that it was appealing to my audience members.

• I chose to use social media site Twitter to ask members of my target audience to vote which costume should be used in the photos and then used their choice in my final piece

First draft feedback

First draft feedback continued...After I had constructed my first draft of my three products I asked members of my target audience to say two things they liked about the products and one area for improvement.This feedback helped me realise what the strong points of work were and what I needed to go back and improve to better appeal to my audience.

Strong points:Photo used of the artist on ancillary taskLighting of ancillary tasksUse of transition effects (fades to white, dissolves)

Areas for improvement:Include more projection scenes

Changes I made accordingly:I extended the miming shots that included the projected image to run twice during the video, over two choruses whereas initially it had only been featured over one

First draft Twitter feedbackAfter creating my first draft I took to Twitter again to ask my target audience to highlight specific elements of my ancillary feedback as in the feedback I received from class the areas for improvement mainly applied to my video.In this feedback my audience members stated the things they believed to be strong about the pieces as well as highlighting issues they had. After this feedback I went back and reviewed the parts of the product they had specifically called fault with such as the bottom of my digipack which was described as looking a little busy.

Overall my audience feedback helped me understand them better. This included their preferences and opinions towards conventions. This understanding helped shape my final products as I attempted to create something that would appeal to them as much as possible.I made sure that in the research and planning stages I gathered as much research as possible so I could go into the creation staged with a clear idea of what it was that was preferred and prioritised by my audience members.Keeping the feedback going throughout the construction of my products ensured that I kept on track with what they wanted to see and received quick feedback on what they did not like to see and so could immediately amend these faults.The feedback I received during the construction of my products told me that what I had created appealed to the audience as they picked out elements they enjoyed which suggests it would be successful within my target audience if it was a real existing product