What Happens When You Google You

Presenter: Chuck Ward “PRO” Director of Marketing

Think About This Question

What happens when you Google yourself, your brand,

or your business?

Think About These Questions

Have you ever Googled yourself

What happened? ◦ Did you like what you saw the results Google

served to you about yourself, your brand, or your business?

Were you satisfied? Should (or Do) you need to improve

What Do I Mean When I Say – “Google Myself”

You Probably Fall into One of These Categories

1. Non-existant 2. What does exist is negative and

derogatory 3. Do have just one or many?

BASIC STEPS TO CREATING SUCCESSFUL

What Happens When You Google You ?

First – Where are the Best Places

1. Zillow.com 2. Trulia.com 3. Realtor.com 4. LinkedIn.com 5. ActiveRain.com 6. Google Plus (G+) 7. Your Blog

(provided with your member account)

1. Facebook.com 2. Angieslist.com 3. Pinterest.com 4. YouTube.com 5. Any Other Blogs 6. Your Agency Web 7. Your Personal

Website (provided with your member account)

First – Where are the Best Places

Truth of the matter is There are over 300 different places that you can create a profile (and should)

This Week Class is Geared Towards ….

Which profiles should we set up (at a minimum)

Why these profiles are crucial for real estate agents and brokers

How we set these profiles up

What Are Local Profiles

Local profiles are websites on the internet

Some are controlled by you, and some are not

These are places that consumers can learn more about you, the LOCAL real estate expert and professional

What’s The Value in Filling out Local Profiles

For third party (syndicated) websites such as Zillow, Trulia, Realtor.com, Homes.com and all similar a. You can link current listings and past sales b. Answer questions c. Have people rate your service (reviews) d. Extremely rich in LEO (local search engines) e. Extremely rich in niche marketing f. Create blog content g. Creates links to your money site(s)

What’s The Value in Filling out Local Profiles

For third party (syndicated) websites such as Zillow, Trulia, Realtor.com, Homes.com and all similar h. Gives you free advertising on national

websites and platforms i. Where the website traffic measures in the

millions of hit per month (70% of which is from the mobile internet)

What’s The Value in Filling out Local Profiles

Allows you to reach out to the 24 – 54 year old age demographic

What’s The Value in Filling out Local Profiles

1. It is this age group that is MOST likely to be your next client

2. It is this age group that holds over $7 billion dollars in spending power

3. These clients are not reading mail, watching TV, or taking phone calls

What’s The Value in Filling out Local Profiles

1. They are located in the following places

a. Social Media b. Local Media and Search Marketing c. Mobile Devices

i. Tablets ii. SmartPhones

What’s The Value in Filling out Local Profiles

Because Local Profiles are forms of LOCAL MARKETING Because Local Profiles are also forms of MOBILE MARKETING Because Local Profiles are also forms of SOCIAL MARKETING

SO-LO-MO Marketing

Importance of SO-LO-MO Marketing All three of these are MAJOR factors in

the “algorithm”

(That little math formula that Google and other search engines use to determine if YOUR content is worth serving on Page 1 or Page 1000)

What’s in Your

Profile?

Thursday’s Agenda

Determining Which Local Profiles to Target

How to fill out those profiles ◦ Pieces of Data to Include ◦ Linking to Your Website(s)

Resources, guides and checklists for each separate profile

Thanks For Joining Us Today

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Email: helpdesk@realaccesspro.com

Phone 888-884-0303