what happened to blackberry
TRANSCRIPT
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What happened to BlackBerry?
A presentation on Research In Motion (RIM)
Aka BlackBerry
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APPLE BLACKBERRYNOT
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Blackberry”“CrackBerry”
RESEARCH IN MOTION (RIM)
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BLACKBERRY PRODUCTS
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BlackBerry changed the way of:
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Became extremely famous with businesses and governments due to:
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FORTUNE,
FASTEST-GROWING
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BlackBerry changed from being just for…BUSINESSMENt0:
BLACKBERRY FOR EVERYONE!
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KEYS TO SUCCESS:
DISRUPTIVE
INCREMENTALINNOVATION
1
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2KEYS TO SUCCESS:
EXCELLENT NETWORKING , CARRIERS AND
PARTNERSACROSS THE GLOBE
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3KEYS TO SUCCESS:
Created &ADVERTISED
theRIGHT PRODUCT
TO RIGHT PEOPLE
AT theRIGHT TIME
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So, what the HELL happened toBLACKBERRY
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THIS..!
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AND THIS…
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AND THIS…
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BlackBerry PRIV has been recently launched…
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BlackBerry
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RECAP:RIM: The company behind BlackBerry
Products: BES, Smartphones, Applications, etc.
Became a “MUST HAVE” for businessmen
Eventually became a success with commoners too
Keys to success: Disruptive innovation, networking, advertising, consumer-centric
Reasons of failure: Other technologies, less focus on commoners, failure of new products
What’s next for BlackBerry? Mobile Fusion?
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THANK YOU!
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