what is really about

(pst!!! it’s not social)

@fttechfounder

2

is it about…+Facebook?(a better Facebook)

3

is it about…+Facebook?(a better Facebook)

-MAYBE-

4

Streams(just) News Feed?

5

+1’s(exactly) Like?

6

Circles(not) Lists or Groups

I’m your friendYou’re my friend

me you me you

You can share with meI might not share with

you

7

Facebook is the McDonalds of Social

Anyway,

8

…but we just can’t help ourselves

we all want to quit

9

+ Twitter?What about…

(better)

10

+ Twitter?(better)

-DOUBT

IT-

What about…

11

MTV + the PRESIDENT +Hollywood/ Network TV +

Lady Gaga +10 million little monsters +

Taking on Twitter is like taking on….

> 200 million

tweets a day

-DOUBT IT-

12

In that case,

WTF is

really about?

13

really about?

is about moving everything into the cloud.

14

really about?huh?

is about moving everything into the cloud.

15

we got so caught up on this

16

we got so caught up on this

we

TOTALLY missed this

17

What’s this?

18

This is almost everything you use on your computer!

19

Isn’t

about social and Facebook???

20

depends what you mean by social

21

Ever hear of the Blue Ocean strategy?

22

Let me explain…markets are divided into

BLUE oceansRED oceansUnknown market space

Few competitorsCreate market share

Cutthroat competitionturns the ocean bloody

New market makes competition irrelevant

Known market spaceMany competitors

Fight for market share

23

RED Ocean“social”

updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/

commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/

basically, sharing what you are doing, browsing shopping, liking, etc. with the world

24

BLUE Ocean“social”

fixing collaboration and sharing across apps and across platforms

25

BLUE Ocean“social”

do you know how often people

still email photos/ documents/ spreadsheets?

26

what’s obviously in the pipeline

27

really about?

Sharingis theBlue Ocean

Google Docs/

Apps

0Microsoft Office/

Sharepoint

28

and probably in the pipeline?

29

Chrome

Web Store

0Mac

App Store

30

to conclude…

31

+collaboration +sharing

@apps @browsers @mobile

32

I’d relax a little if I had

750 million members

33

I’d relax if

8,163 copies

of War and Peace are

tweeted a day

34

but I’d

REALLY worryif I was

35

I’d even worry about

that new

Mac App Store

36

WIDE OPEN+collaboration +sharing @apps @browsers

@mobile

37

is coming.

38

Thanks.

@fttechfounderfirsttimetechfounder.posterous.comWhat G+ is really about (pst!!! it's not social) by Vincent Wong is licensed under a Creative Commons Attribution 3.0 Unported License.