what every smart hotelier must know about web marketing
DESCRIPTION
Check out these slides from our webinar (http://bit.ly/1qC4ygB) featuring guest speakers Joshua Johnson, Digital Media Producer and Contributing Editor of Matador Network, and Lori Fitzgerald, Director of Marketing & Brand Management at High Peaks Resort to learn how your hotel website can set you apart, help drive direct bookings and make sure your hotel story is compelling to travel shoppers.TRANSCRIPT
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Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?Contact
Citrix GoToWebinar
1-800-263-6317
What Every Smart
Hotelier Must Know
About Web MarketingThursday November 20th
Speakers:
Darlene Rondeau, VP, Best Practices, Leonardo
Joshua Johnson, Digital Media Producer and Contributing Editor, Matador Network
Lori Fitzgerald, Director of Marketing & Brand Management, High Peaks Resort
Technical Difficulties?Contact
Citrix GoToWebinar
1-800-263-6317
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Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
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Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
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Digital Media Producer and
Contributing Editor
Matador Network
Joshua Johnson
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Lori FitzgeraldDirector of Marketing & Brand
Management
High Peaks Resort
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Web Marketing: A New Reality
Visual-first era
Stories sell
Final decision before booking
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Digital Media Producer and
Contributing Editor
Matador Network
Joshua Johnson
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#LeoWebinar
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Knowing you SHOULD have a great web presence is not good enough.
We must know WHY it is important.
Because before people book, they browse.
Because we judge books by their covers.
Because the consumers of the near future will demand it.
Because you still have time, the critical mass is now.
Because it is an incredible opportunity to reach the public with your brand.
Because your ‘virtual’ hotel mirrors your ‘actual’ hotel.
Because it feels good to kick butt.
#LeoWebinar
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Style : a unique brand presence has a sense of style
Design: color, font, images, navigation, page layout
Sense of Place: evoke an immersive sense of place
MEDIA: video embedded, full width high quality images, etc
#LeoWebinar
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Video on Homepage
beautiful, professional video front and center
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Great Design
interactive menu that looks like
a magazine cover
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Full Width Images
sense of place
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Simple, Elegant auto play video
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BIG scroll down
tons of info, images, links, resources and eye candy
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take actionBrainstorm a more visually rich, stylish and modern web
presence with your team. Bookmark websites you like, making
note of design, functionality and user experience elements.
Utilize high quality FULL WIDTH images.
*hire a photographer, host a photo blogger
Get a really good video made. Spend $$$.
Make the most of your homepage. It can be simple and elegant.
It can be a huge, complex scroll down. Design for branding and
user experience.
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Be true to your DNA a.k.a.
your hotel’s personality
Video sells
Take the 1st step towards
the future; make it part of your
2015 plan
Key Takeaways
#LeoWebinar
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Lori FitzgeraldDirector of Marketing & Brand
Management
High Peaks Resort
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Lake Placid is a Destination
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Draw Your Guests In
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• Guests need to be able to picture themselves here
• We sell the experience of being here, not just beds and rooms
• Visuals draw people in to learn more
• VBrochure and Photo Gallery both among top pages visited
Put the Guest in the Picture – and Your Story
#LeoWebinar
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Is Your Website User-Friendly?
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• Many guests book on their way here
• In July & August, mobile was more than half of
all traffic
• Driven by a Google based advertising buy
• Drove nearly 250,000 visitors to the site
• In October, 20% of all web traffic was mobile
Mobile: Critically Important
#LeoWebinar
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One Visual Story, Multiple Platforms
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Use visuals as a magnet
Sell what you want guests to experience
Mobile is a key business driver
Link your digital platforms with a
common visual story
Key Takeaways
#LeoWebinar
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The Ultimate Visual Storytelling Solution for
Hotels
VBrochure
VScape Media Publishing
VNetwork Analytics Customer Success
BestSTART++ + ++
Online Players
MobileWeb
GalleryFacebook
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► About Leonardo
► Invitations to upcoming webinars
● December’s topic is How to Deal with Your Hotel’s
Digital Marketing Challenges
► Recording of this webinar
● Share it with your colleagues
It’s a Wrap
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www.leonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
Connect with us!
@joshywashingtonJoshua Johnson
www.matadornetwork.com
Joshua Johnson
@HighPeaksResort
www.highpeaksresort.com
Lori Fitzgerald
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Copyright © 2014 Leonardo Worldwide Corporation