8/13/2019 What Every Graphic Designer Need to Know

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What Every Graphic Designer Need to Know (10 things)

1) Knowing trendswhats in whats out2) Knowing history of design3) Knowing how to communicate/disseminate information across all departments4) Knowing the balance/direction between good design and bad, and how it also fits in with the

whole package (unity; culture)

5) Knowing market strategies6) Knowing client/company direction/goal/purpose/objectives7) Knowing audience/receiving end of design8) Keeping up-to-date with technologies, graphical standards, features of different devices, and

their pros and limitations (aspect ratio, ppi, when to use vectors, new tech, etc.)

9) Knowing pricing in the creation of your product/designhow much it costs to bring somethingto fruition

10)Knowing how to market your designs/products to others using persuasive language, and goodinterpersonal skills

What Every Person Who Works with a Designer Needs to Know (10 Things)

1) How to express yourself with more detail and clarity, other than saying I dont know it I dontknow why, but I dont

2) Know the basics of design and art composition3) Know when to step back and let designer do their job and make valid design decisions (not

overwhelm with ideas or mandates)

4) Realistic understanding of turnaround time and creation time5) Be prepared for many iterations of design before final product (may take longer than expected)

treat it as a process to make something strong

6) Dont be afraid bring to bring up concerns to designers; dont be intimidated7) Can ask designers to explain in laymans terms whenconfused8) Need to respect designers time/capabilities and not throw one large additions or changes at the

end of project timelinemay result in shoddy product

9) Know that some methods/layouts, etc. in design are proven to work better than others10)Know to follow identity guidelines with regards to logos, spacing, colors used, etc.