What EVERY For Sale By Owner Should

Know

What EVERY For Sale By Owner Should

Know

Three Facts:

1. Sellers have been employing REALTORS®, for over 200 years … Why?

2. 70% of For Sale By Owners choose a REALTOR®, or change their plans … Why?

3. REALTORS®, can sell houses FASTER and for MORE MONEY … Why?

There are 6 obvious reasons…

Reason #1:

Serious Buyers Only Shop FOR SALE BY OWNERS to Save a Commission…

Reason #2:

The Law of SUPPLY

andDEMAND…

# of Realtors in Region:

Avg. # of Prospects each:

Total # of Prospects:

Avg. # of days to Close:

If it takes Realtors with _____ prospects, _____ days to get sellers their money …

How much TIME will it take for THE FOR SALE BY OWNER?

5000

10

50,000

120

Law of Supply & Demand

5,000 50,000 120

Reason #3:

Difficulty Separating the LOOKERS from the

BUYERS…

Separating Lookers From Buyers…

*National Association of REALTORS® Study

70%

15%

11%

4%

Frozen EquityPrefer to RentCan't AffordReady, Willing & Able

TIME?

Reason #4:

The Longer It Takes to SELL, the More MONEY That Could be LOST…

Rates might go up $

New home may cost more $

Your home worth less $

Lose speculation time $

Vacant monthly maintenance $

Double house payment $

Discount points might go up $

Tax advantages $

Lost in the shuffle $

Repair and lose money $

Financial Risk Analysis:

Reason #5:

Marketing Services:

= Exposure

= Prospects

= MORE VALUE

Marketing Services Comparison:

MLS

Nationally Recognized Sign

Professional Print Advertising

World-Wide Internet Showcase

International Relocation

Ancillary Services, e.g. Home Warranty

Services: REALTOR® FSBO ?

?

? ?

?

?

Reason #6:

Third Party Negotiating Saves TIME and

MONEY…

Advantages of Third Party Negotiation

• Trained Negotiators

• Not Emotionally Involved

• Avoid Pitfalls

• Understand the Needs of Both Parties

Now That You KNOW…

• Serious buyers only shop For Sale By Owners to SAVE the COMMISSION

• The Law of SUPPLY and DEMAND

• The difficulty separating LOOKERS from BUYERS

• More Marketing Services ultimately equals MORE BUYERS

• The Longer it takes to sell, the more MONEY that can be LOST

• 3rd Party Negotiating saves TIME & MONEY

Doesn’t It Just Make Sense?