what employers want from training and elearning
DESCRIPTION
A section of a presentation from Darren Sidnick (Ufi learndirect) about "what employers want from training and elearning". See more details at my blog darrensidnick.blogspot.comTRANSCRIPT
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What do employers want from training and elearning?
Darren Sidnick
Head of Innovation & Research
http://www.learndirect.co.uk/
www.darrensidnick.blogspot.com
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Overall, the skills employers believe to be lacking are most frequently technical and practical. Customer handling skills, communication skills (particularly oral), team working and problem solving skills were also commonly cited
5338
353434
3028
2423
141313
10
0 10 20 30 40 50 60
Skills lacking in connection with skill shortage vacancies
tech and prac skills customer handling oral communication problem solving
team working written communication literacy management skills
numeracy office/admin foreign languages general IT skills
IT professional skills
Source: National Employers Skills Survey 2005
3Source: Business Brand Tracker, Oct 2006, BMG Research
43%
69%
81%
91%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
2-9
10-49
50-249
250+
All businessesAll businesses
Yes 48%
No52%
All businesses – by company sizeAll businesses – by company size
Almost half of all businesses have arranged or paid for training in the last 12 months, or almost all large businesses
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45%
25%
26%
13%
10%
12%
6%
4%
5%
1%
4%
5%
5%
2%
2%
1%
4%
2%
2%
55%
39%
28%
21%
16%
15%
8%
7%
3%
5%
5%
4%
2%
5%
2%
1%
2%
4%
1%
61%
41%
28%
23%
19%
16%
11%
6%
6%
7%
4%
3%
4%
3%
3%
2%
1%
1%
65%
39%
27%
22%
12%
20%
12%
14%
14%
4%
2%
4%
6%
4%
4%
0%
0%
0%
2%
0% 10% 20% 30% 40% 50% 60% 70%
The cost of training
They provide training specifically for my needs
They are locally based
They have relevant experience in my sector
Reputation / track record
Quality of training
They were recommended by someone I know
Availability
Flexibility
Accredited / approved
Time taken / length of course
Reliability
Success rates / effectiveness
Offer training that offers a recognised qual'n
A nationally recognised brand
The ability to offer training on our premises
Accessibility
Convenience
Efficiency
2-9
10-49
50-249
250+
Source: Business Brand Tracker, Oct 2006, BMG Research
Interestingly, larger companies place more importance on cost than smaller businesses when sourcing a provider
Q: When choosing an external training provider for any type of training, what are the three main factors that you look for
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Q15/16:Could you just confirm, has your company undertaken training by e-learning in the last 12 months?Q19 How much have you spent on e-learning in the last 12 months (Base: All who used elearning provider 122)Q25: Why has nobody in your company undertaken e-learning in the last twelve months?Bases: all who did not say Didn’t have a training need at Q25 (311)
Have you undertaken/considered e-learning in the last 12 months?
Nov/Dec 07 Jun/Jul 07
Consideration of e-learning is on the increase, driven by people feeling much more comfortable with the concept – 25% versus 5%
SME 18%
LE 7%
SME 26%
LE 63%
Nov/Dec Jun/Jul
Comfortable 52% 36%
Prefer not to 30% 35%
Would not 18% 29%
Undertaken18%
Considered25%
No 57%
Undertaken18%
Considered5%
No77%
Source: Ufi/learndirect Brand Tracker 2007
6Source: Business Brand Tracker, Oct 2006, BMG Research
Benefits of e-learningBenefits of e-learning
8%
5%
5%
4%
3%
3%
3%
4%
60%
0% 10% 20% 30% 40% 50% 60% 70%
Ability to work atyour own pace
Ability to learn atthe workplace
More convenient
Easily accessible /available
Quicker / save time
Cheaper / morecost effective
Other
None
Don't know
The basic problem remains that employers are uninformed about e-learning. 60% could not state what the benefits of the medium were!
Q: What do you perceive to be the benefits of e-learning?
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Need to be promoting a range of strengths
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1 in 10 online
3%of lowest income
groups online
Young, rich, male
7%of Board Directors
saw web as strategic issue
High internet prices
1999
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2006
Ecommerce sales rising
75% of companies
had broadband (05)
98% of companies had a website
(05)
SMEs closing the gap
with Large Organisations
200864%
online 90%broadband
75%digital TV 87%
mobile
C2/D/Es are fastest group online (also 68%
buy online)
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Engagement
Learning
Evidence
NVQs
Course Builder
Assessment
Profiler
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Learning Through Work
‣ Work-based HE qualifications
‣ 2000 students enrolled
‣ Run in partnership with 15 UK Universities.
‣ Currently scaled to deliver to 15,000 new students a year.
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Further discussion on my blog
darrensidnick.blogspot.com
Any questions?