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WhatEDANeedstoChangefor

2020Success

JimHoganandPaulMcLellanNovember2009

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Mywebsite:www.greenfolder.com

Myblog:www.edn.com/blog/920000692.html

FollowmeonTwier:paulmclellan

Emailme:paul@greenfolder.com

PaulMcLellan

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Emailme:jim@tela-inc.com

JimHogan

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TheMarketisFragmenng

Moreandmoreelectronicsystemsinlowerandlowervolumes

Aggregangintolargerandlargertotalvolume

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AdoponRampsareSteep

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SourceIBS IBS

COSTFORTYPICAL65nmDESIGN

SWisincreasingtheLargestsingle

componentofSoCDesignCost

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$50M!Butover50%issoZwareWherestheEDAopportunity?

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Butnotmanymarkets

need150-200Mchips

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Mismatch

End-productmarketsarefragmenngSmallervolumesperchip

Design/maskcostsexplodingLargervolumesperchip

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Aggregaon,Re-configurabilityand

ProgrammabilityFabrics

FPGAsWithprocessors

Programmable/ReconfigurableSoCs Plaorms

Mostlywireless

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FPGAMarketSegments

$186

$194

$256

QuarterendedJune2009

$MAlteraandXilinxRevenue

Mature/Base-42%Y-T-Y

Mainstream-33%Y-T-Y

New+29%Y-T-Y

TheNeworcomplexCPUbasedsegmentgenerates40%oftotalFPGA

revenuewithrobustgrowth.

Itrepresentsapproximately12%of90,000projectedtotaldesignstarts.

Mainstream

Mature/Base

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14

Nearly 700 Million PSoC UnitsShipped by End of 2009

MILLIONS OF UNITS SHIPPED (CUMULATIVE)

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TheSystemMarketisMoving

EDAwillneedtofollow

SoZwareSignoff

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Transistor

SWApplicaEon

ToolValue$

Measure Model Integraon/

Analysis

Simulate

Verify

Opmize

DAToolMetaModel

DesignAbstracEon

Accuracy

Complexity

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Transistor

SWApplicaEon

ToolValue$

Measure ModelIntegraon/

AnalysisSimulate

Verify

Opmize

Transistorcosystemxample

DesignAbstracEon

Accuracy

Complexity

Layout/lectrical

Cockpit

CDN_Virtuoso

SNPS

CustomDesigner

SpringsoZ-Laker

CiraNova

Solido

Foundries:

TSMCUMC

GlobalFoundries

Samsung

Intel

Simulators:

SNPSHSPICECDNSSpectre

MentorELDO

BDA-FASTSpice

AgilentGoldenGate

Test/Measurement

and

CharacterizaEon:

Agilent

Naonal

Instruments

Accelecon

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ToolValueProposions

Fasterfastertotalrunme,butdontbetagainstMooreslaw

Cheapertheleastexpensivechoice

Beeropmizeforcost,performanceorpower

Foratooltobesuccessfulitmusthaveatleasttwooutofthreevalue

Proposions,forexample:

MostlikelyisallthreeBeer,Faster,Cheaperhardtobeat

SllgotachancewithBeerandFaster

JustuglyisCheaper