what does web2 actually DO for us?

I am Mike Ellis

I have spent about ten years on the web

I am a generalist, strategist, social(web)ist

I work for a not for profit IT company called Eduserv

the standard “web 2.0 reminder slides”

web

2.0 is..

creative commons

user generated

content

radicalde-centralisationcollaboration

viral marketing and permission based activity

rich “non web-like” environment

mashups

the social web

the

socialweb

us them

broadcast: “we tell you”

interactive: “tell us what you think”

us them

social: “tell each other what you think”

and himand them

and her

his mate

us themher

social technology :

“ tools that enable people to create, share and connect with each other”

http://www.slideshare.net/ninaksimon

zine blog

radio show podcast

group project wiki

word of mouth digg

address book social network

http://www.slideshare.net/ninaksimon

we're quite good at social technology...

http://www.slideshare.net/ninaksimon

publish

distribute

track access

i.e. the web isn’t necessary,but it makes some things easier

selfactualisation

esteem

love / belonging

safety

physiological

maslow says...

http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

selfactualisation

esteem

love / belonging

safety

physiological

maslow says...

confidence

respect

community

friendshipintimacy

creativity

sharing and community is what we do

...and that’s what “web2.0” does, too

http://www.rtodd.com/collaborage/2007/11/pg_web_20_success_story.html

why are companies adopting 2.0 technology?

1. business efficiency improvement: 74%2. competitive pressure to do so: 64%3. specific problem solution: 53%4. partner recommendation: 53%5. employee request: 45%6. bundled services: 25%

[Forrester]

“

”

http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=625

“

”

when belts tighten, businesses don't have the option to do less, they just need to pay less. So called Enterprise 2.0 software has been trying to streamline and modernize aging approaches to collaborative software

but what about hype?

http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=618

enterprise spending on Web 2.0 technologies will surge over the next five years to reach $4.6 billion globally, predicts Forrester Research.

“

”

gartner says...

gartner says...

“the enterprise”

everyone else >

so what does it actually do for us...?

a more human tone of voice

competitive, authentic intelligence

“network effects”

challenge to authority

challenge to brand

examples?

http://stonetable.org

blogging

http://www.englishcut.com

user feedback

http://getsatisfaction.com/bbc

ideas

http://www.kindlingapp.com

collaboration

http://www.ideastorm.com

http://www.slideshare.net/ninaksimon

how to do it?

1. Think relationships, not technology

2. start small with something that excites you

3. Use internal projects to build competency

4. respect your users

5. fix things for individuals first

http://en.wikipedia.org/wiki/Network_effect

“

”

...a more natural strategy is to build a system that has enough value without network effects, at least to early adopters. Then, as the number of users increases, the system becomes even more valuable and is able to attract a wider user base. Joshua Schachter has explained that he built Del.icio.us along these lines - he built an online system where he could keep bookmarks for himself, such that even if no other user joined, it would still be valuable to him.

http://radar.oreilly.com/archives/2006/12/web-20-compact-definition-tryi.html

“don’t fight the internet”

the takeaway?

thanks for listening

twitter.com/dmje

www.eduserv.org.uk

technology thanks to Hugh @ http://www.gapingvoid.com/big finger minefireworks mineweb2 logos http://www.flickr.com/photos/ryyo/249804450/crowd blur http://www.flickr.com/photos/victoriapeckham/164175205/broadcast http://www.flickr.com/photos/beger/2336486182/two way http://www.flickr.com/photos/z6p6tist6/500048151/social screen-grab from http://antisocial.demozoo.org/demo.htmlnetwork cables http://www.flickr.com/photos/tigion/783970024/post-its http://www.flickr.com/photos/pulguita/2868952310/superhuman http://www.flickr.com/photos/esparta/482348262/no internet http://www.flickr.com/photos/marcelograciolli/2807100863/sheep hype http://www.flickr.com/photos/valentinap/406220705/cash http://www.flickr.com/photos/thomashawk/211399263/many questions http://www.flickr.com/photos/orinrobertjohn/3040007953/Skype http://www.flickr.com/photos/malthe/125252690/intelligence http://www.flickr.com/photos/ext504/732683765/network http://www.flickr.com/photos/dr/2048034334/no parking http://www.flickr.com/photos/webel/2422760305/homeless man http://www.flickr.com/photos/alvarez/408380960/evolution http://stonetable.orgquestion http://www.flickr.com/photos/drachmann/327122302simple http://www.flickr.com/photos/louganmanzke/2722701187fog http://www.flickr.com/photos/emdot/73257387/e=mc^hair http://www.flickr.com/photos/ocularsmith/239674652duck minerollercoaster http://www.flickr.com/photos/kapten/457425729/easy http://www.flickr.com/photos/simonbooth/136976048/great ideas thanks to Hugh @ http://www.gapingvoid.com/not an exit http://www.flickr.com/photos/cheesebikini/907729966/

and thanks to flickr people