what does 'social media' mean? (and what does it mean for my business?)

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What does social media mean (and what does it mean for my company?).

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Post on 23-Jun-2015

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DESCRIPTION

A short presentation on what social media means for you and your business, and how to get the best out of it. (clue: it's nothing to do with Facebook, or Twitter, or...etc)

TRANSCRIPT

Page 1: What does 'Social Media' mean? (and what does it mean for my business?)

What does social media mean(and what does it mean for my company?).

Page 2: What does 'Social Media' mean? (and what does it mean for my business?)

This presentation seems long, but isn’t. It’s going to explain:

• What social media means• Why it’s important• And how it can benefit your company.

Page 3: What does 'Social Media' mean? (and what does it mean for my business?)

First, the phrase ‘social media’ is misunderstood.

Page 4: What does 'Social Media' mean? (and what does it mean for my business?)

This term is generally used to refer to tools like Facebook, Twitter, YouTube, etc.

Page 5: What does 'Social Media' mean? (and what does it mean for my business?)

These tools aren’t so important for our explanation. They could change as time goes on, or as others become popular.

Page 6: What does 'Social Media' mean? (and what does it mean for my business?)

They are just the symptoms of the changes that we’re concerned with here, not the cause.

Page 7: What does 'Social Media' mean? (and what does it mean for my business?)

The cause is the vast increase in the scope and speed of communication between people.

Page 8: What does 'Social Media' mean? (and what does it mean for my business?)

The cause of this, is technology.

Page 9: What does 'Social Media' mean? (and what does it mean for my business?)

Communication to many people needs technology.

Page 10: What does 'Social Media' mean? (and what does it mean for my business?)

Technology used to be big, slow and expensive.

Page 11: What does 'Social Media' mean? (and what does it mean for my business?)

Unless you had space, time and lots of money, you couldn’t do effective mass communication.

Page 12: What does 'Social Media' mean? (and what does it mean for my business?)

But now technology is small, fast and cheap.

Page 13: What does 'Social Media' mean? (and what does it mean for my business?)

So now it’s easy for everyone to communicate with everyone.

Page 14: What does 'Social Media' mean? (and what does it mean for my business?)

Anywhere.

Page 15: What does 'Social Media' mean? (and what does it mean for my business?)

Doing anything.

Page 16: What does 'Social Media' mean? (and what does it mean for my business?)

Before this change in the use of technology, a small group of people controlled mass communication.

Page 17: What does 'Social Media' mean? (and what does it mean for my business?)

They had control over our perceptions; of brands, of the news, of people, of governments.

Page 18: What does 'Social Media' mean? (and what does it mean for my business?)

Now that control is gone.

Page 19: What does 'Social Media' mean? (and what does it mean for my business?)

Now if someone has a bad experience, they can tell everyone.

Page 20: What does 'Social Media' mean? (and what does it mean for my business?)

They can do it quickly, cheaply and very effectively.

Page 21: What does 'Social Media' mean? (and what does it mean for my business?)

They can easily find groups of people who think the same as they do, and co-ordinate and act together.

Page 22: What does 'Social Media' mean? (and what does it mean for my business?)

They can all share their same bad experiences in public.

• Using a cheap video camera and YouTube• A phone camera and Flickr• A computer and Facebook• A blog and Wordpress/Tumblr/etc• Anything and Twitter• etc...

Page 23: What does 'Social Media' mean? (and what does it mean for my business?)

So what, at the start of this presentation, we called ‘social media’ you can see are really just the tools used for mass communication. Communication which is now having an impact on society because of better and more widespread technology.

Page 24: What does 'Social Media' mean? (and what does it mean for my business?)

Companies panic because they focus on the tools, and not the change.

Page 25: What does 'Social Media' mean? (and what does it mean for my business?)

They then think about making a ‘viral’ for YouTube.

Page 26: What does 'Social Media' mean? (and what does it mean for my business?)

Or ‘engaging via Facebook’. Or ‘starting a conversation via a blog’.

Page 27: What does 'Social Media' mean? (and what does it mean for my business?)

They look for ‘hidden rules of success’, copying what others have had success with. Not copying the principles behind the success, but copying the ideas literally.

Page 28: What does 'Social Media' mean? (and what does it mean for my business?)

This is wrong.

Page 29: What does 'Social Media' mean? (and what does it mean for my business?)

Instead of focusing on the tools, focus on the change in communication.

Focus on the cause, rather than the effects.

Page 30: What does 'Social Media' mean? (and what does it mean for my business?)

Increased communication between people means increased communication between your customers, or potential customers, or both.

For example.

Page 31: What does 'Social Media' mean? (and what does it mean for my business?)

This communication can be a valuable

resource for brands, leading

to improvements, innovation or new

and unexpected sources of revenue.

Page 32: What does 'Social Media' mean? (and what does it mean for my business?)

Like Wispa.(Check: http://www.marketsentinel.com/files/marketsentinel-cadburywispa.pdf)

Page 33: What does 'Social Media' mean? (and what does it mean for my business?)

Complaints in public about brands can’t be stopped.

Page 34: What does 'Social Media' mean? (and what does it mean for my business?)

But they can lead to improvements and the solving of problems which you didn’t before realise were a problem, without expensive and time-consuming customer surveys or focus groups.

Page 35: What does 'Social Media' mean? (and what does it mean for my business?)

You can then turn a public complaint into a public solution; making a virtue out of fixing these issues.

Page 36: What does 'Social Media' mean? (and what does it mean for my business?)

Like Dell.(check http://www.docstoc.com/docs/23282777/Case-Study-Dell-Hell)

Page 37: What does 'Social Media' mean? (and what does it mean for my business?)

Improvements in technology allow experimentation, quick response and reaction at a low, low cost.

Page 38: What does 'Social Media' mean? (and what does it mean for my business?)

The money you previously spent on getting your ad on TV can be spent creating something better, something more likely to strike a chord with your customers and be shared.

Page 39: What does 'Social Media' mean? (and what does it mean for my business?)

Like Old Spice.

(check http://wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study/)

Page 40: What does 'Social Media' mean? (and what does it mean for my business?)

By looking at things the right way, brands can see:• opportunities rather than risks• good rather than bad• sense rather than panic• insight rather than noise

Page 41: What does 'Social Media' mean? (and what does it mean for my business?)

Increased communication through better technology is something which brands can easily and cheaply listen to, learn from and experiment with.

Page 42: What does 'Social Media' mean? (and what does it mean for my business?)

The future of your brand depends on looking at this change the right way to get the insight, see the opportunities and generate the revenue.

Page 43: What does 'Social Media' mean? (and what does it mean for my business?)

In summary: Focus on the change, not the tools.

Page 44: What does 'Social Media' mean? (and what does it mean for my business?)

That’s it...

Page 45: What does 'Social Media' mean? (and what does it mean for my business?)

...although...

Page 46: What does 'Social Media' mean? (and what does it mean for my business?)

...if you do want to discuss any of this further, get in touch:

[email protected]

And if you enjoyed this presentation, please pass it on.