what does a sales enablement resource look like? sales ... … · sales enablement vs. sales...
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Sales Enablement Start-Up Kit
What it is Sales Enablement?Who does Sales Enablement work with?
What does a Sales Enablement resource look like?
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Sales Management Goals & Sales Enablement Solutions
Increase Quota Arm your team with the right
tools, content and competitive info so they can focus on selling
Make Use of Marketing Assets Bridge the gap between sales and marketing
ensuring marketing is providing valuable collateral that sales will actually use.
Increase Team Productivity Eliminate unproductive tasks
● Modernize your sales program and utilize data to identify tasks that aren't efficient
Speed Up Ramp-Up TimeDesign an effective onboarding program, include:
● New hire training ● Continued education
Sales Enablement
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Sales Enablement vs. Sales Training
Giving the customer the info they need to buy
& Leveraging all the tools in your kit to
help sellers sell
Sales Enablement
● Coaching ● Onboarding ● Content Generation ● Data Analysis ● Metrics ● Tools and Technology ● Processes and Systems ● Sales Training ● Education
Getting the salesperson ready
to sell
Sales Training
● Process Sales Training ● Product Sales Training ● Essential Selling Skills ● Company Sales Process ● CRM Training
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Sales Enablement Broken Down
Content Creation
Updated slide decks
Updated case studies
Ongoing competitive analysis/objection info
Outbound email communication with sales team
Phone scripts/Leads Lists
Customer facing videos/podcasts/whitepapers
Onboarding
HR procedure/policies
CRM/System training
Product/Service training
Product/Service assessment and certification
Continued Training
SKO’s
Webinars
In-Person Training (large, small and 1:1)
Ongoing assessment and certification of sales team
Ongoing assessment and feedback of enablement team progress
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Under Sales Enablement How Should Sales and Marketing Interact?
Sale
s En
able
men
t
Sales Duties
Marketing Duties
Keep ongoing, detailed buyer objections, sales pipeline and leads
lists.
Meet with marketing regularly to provide transparent client feedback
of marketing content and client adoption.
Create ongoing targeted content around buyer objections and sales
pipeline.
Meet with sales on a regular basis to maintain conversation on what
client content is needed.
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Sales Enablement ResourceSamples
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Sample 2019 Enablement Pipeline
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Analyzing Enablement Efforts Without a CMS
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Sample Elevator Pitch Rubric
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Sample Skills Gap Analysis Template
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Sample Onboarding Checklist
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Sample SKO Checklist