COURTNEY MACHIAUGUST 2016

Q:What Does a Product

Manager Really Do?

DESIGNER

ENGINEER PRODUCT PERSON

the team

?

Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence.

A good product manager is the CEO of the product. A good product manager takes full responsibility and measures themselves in terms of the success of the product. The are responsible for right product/right time and all that entails.

A good product manager knows the context going in (the company, our revenue funding, competition, etc.), and they take responsibility for devising and executing a winning plan (no excuses).

—Ben Horowitz, “Good Product Manager/Bad Product Manager”

the definition

the diagram

TECH

LANDSCAPE

APIS

PLANNING/ESTIMATES

EMPATHY

CODING

BUSINESS UX

MARKET & USE CASES

TIME MANAGEMENT

DATA DRIVEN

SELLING & PRESENTING

LONG FORECASTING

KNOW THE USER

PRODUCT EXPERTISE

FEEDBACK & RESEARCH

PROTOTYPING

VISUAL DESIGN

Vision, Leadership, Relationships

the pillars

THIS SOUNDS COOL…

THE IDEA

BUSINESS CASE

JUSTIFY THE VALUE

BUSINESS CASE VALIDATION& PRIORITIZATION

LET’S BUILD IT

MARKET VALIDATION, REQUIREMENTS, & DESIGN REFINEMENT.

RESEARCH & DESIGN

CODE, BUILD, TEST.

DEVELOPMENT

PRODUCT HITS THESHELVES.

RELEASE!

LISTEN, MONITOR, GATHER FEEDBACK.

OBSERVE

ITERATEHOW’D YOU DO?

PLAN FOR THE NEXT RELEASE.

the life of a product