what do you if you are going to miss a deadline

1Ross Weems @rossman Product Camp Austin

What do you do if you are going miss a product launch?

Ross Weems

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3Ross Weems @rossman ProductCamp Austin

Intro


Communicate themes, not features


Hand over release planning to the experts!

You’re a product manager, you’re not a project manager — you shouldn’t be working two jobs.


Prioritize Realistically!• Is this feature all that important?• Do we have any quick wins?• Will launching or not launching it really make a difference?• How upset will customer be if we re-prioritize?• Is this big priority worth putting all our resources in this one basket?• Should we kill the project altogether?


Keep on top of those risks!

https://medium.com/@andrefaria/try-an-internal-press-release-before-starting-new-products-867703682934#.akyr8mj2v


Status updatesEmailsConversations

Continuously Communicate to the stakeholders!


Things to consider for the next product launch


Start with an Internal Press Release• Heading — Name the product in a way the reader (i.e. your target customers) will understand.• Sub-Heading — Describe who the market for the product is and what benefit they get. One

sentence only underneath the title.• Summary — Give a summary of the product and the benefit. Assume the reader will not read

anything else so make this paragraph good.• Problem — Describe the problem your product solves.• Solution — Describe how your product elegantly solves the problem.• Quote from You — A quote from a spokesperson in your company.• How to Get Started — Describe how easy it is to get started.• Customer Quote — Provide a quote from a hypothetical customer that describes how they

experienced the benefit.• Closing and Call to Action — Wrap it up and give pointers where the reader should go next.



Pre-Mortem


• Pre-mortem Structure• Meeting Details• Detail Plan• Accept plan has failed...badly• Elicit reasons for failure• Gather and prioritize the list of reasons• Strengthen the plan to avoid disaster• Create a proactive solution


Keep on top of those risks!


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what do you if you are going to miss a deadline

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