MARKETING & SALES RECRUITMENT

Heads of Marketing

LAW FIRM Salary Guide 2014/15

2 CARTER MURRAY | Heads of Marketing @CarterMurrayCOM

FOREWoRD

As a result of demand from London clients, we are pleased to present a specific salary guide looking at top marketing professionals in the leading law firms.

We surveyed the top 60 London firms and are delighted to have had a 58% response rate (biased towards the larger firms). The resultant figures show an enormous variation between the higher and lower packages of around 500%. Most interesting was that no firm has actually made the head of marketing a partner, although a number are paying a similar rate to their junior equity partners.

There is also a significant difference to the packages being paid to the top/large firms compared to the medium sized practices.

If you have any questions about this survey or are interested in exploring a recruitment exercise please do not hesitate to call me on +44(0)20 7415 2840.

I hope that you find this an interesting document.

Nick RootPartnerCARTER MURRAY

LONDON

Nick Root E: nickroot@cartermurray.comT: +44 (0)20 7415 2840

Stuart Lang E: stuartlang@cartermurray.comT: +44 (0)20 7415 2840

GERMANY

Michael Illert E: michaelillert@cartermurray.com

T: +49 (0)211 2479 1130

AUSTRALIA

Andrew Rouse E: andrewrouse@cartermurray.com

T: +61 (0)2 9236 9060

MIDDLE EAST

Breige Mac ManusE: breigemacmanus@cartermurray.com

T: +9714 448 7777

ASIA

Monica BermeoE: monicabermeo@cartermurray.comT: +65 6420 0545

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HEADS/DIRECTORS OF MARKETING

BASE SALARY AND BONUSES COMBINED

Level £

Upper quartile 300,000 – 477,000

Intermediate quartile 200,000 – 275,000

Lower quartile 92,000 – 195,000

TOP 20 LAW FIRMS

Level Base Salary £ Bonuses £

Upper quartile 250,000 – 345,000 75,000 – 132,000

Intermediate quartile 186,000 – 250,000 37,000 – 60,000

Lower quartile 170,000 – 185,000 15,000 – 30,000

21 - 40 LAW FIRMS

Level Base Salary £ Bonuses £

Upper quartile 150,000 – 200,000 32,000 – 75,000

Intermediate quartile 130,000 – 150,000 20,000 – 32,000

Lower quartile 88,000 – 125,000 0 – 15,000

41 - 60 LAW FIRMS

Level Base Salary £ Bonuses £

Upper quartile 120,000 – 139,000 12,000 – 45,000

Intermediate quartile 108,000 – 118,000 7,000 – 10,000

Lower quartile 88,000 – 107,000 0 – 7,000

1 Salary packages - Top 60 Law Firms

2 Salary packages broken down by size of law firm and base salary / bonuses

4 CARTER MURRAY | Heads of Marketing @CarterMurrayCOM

HEADS OF DEPARTMENT (BD/COMMunications)

BASE SALARIES AND BONUSES - TOP 60

Level Base Salary £ Bonuses £

Upper quartile 145,000 – 163,000 28,000 – 80,000

Intermediate quartile 90,000 – 132,000 5,000 – 15,000

Lower quartile 80,000 - 88,000 0 – 5,000

BASE SALARY AND BONUSES COMBINED

Level £

Upper quartile 161,000 – 230,000

Intermediate quartile 113,000 – 140,000

Lower quartile 81,000 – 109,000

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PAY RISES 2013 AND 2014

39.13%1-4%

43.48%none

5-9%17.39%

63.64%1-4%

9.09%5-9%

27.27%none

What percentage pay rise is anticipated this year?What percentage pay rise was given in 2013?

PENSIONS

The vast majority of firms contributed as long as the individual matched their contribution. These ranged from:

of firms contributed 10% of firms contributed 8% of firms contributed 3-5% of firms contributed 0%

9% 18% 67% 6%

ADDITIONAL INFORMATION

Is your head of marketing an equity partner? If no are they likely to be in the next 3-5 years?

100% repliedNO 100% repliedNOThree law firms mentioned that they pay a level which is similar to a junior equity partner but that they are not actually partners.

6 CARTER MURRAY | Heads of Marketing @CarterMurrayCOM

ADDITIONAL INFORMATION

26.09%

43.48%30.43%

23-25 days

26-29 days

30+ days

47.83%

52.17%

yes

no47.82%

4.35%4.35%

21.74%

21.74%

6 months-1 year

Under 6 months

3-5 years

1-3 years

5 years+

Managing Partner Chief Operating Officer Chief Executive Senior Partner Global CMO

Who does the Head of Marketing report into?

Legal Banking Accountancy Research Agency

Which sector was the Head of Marketing in his/her previous role?

64% 18% 12% 3% 3%

67% 12% 12% 3% 3%3%FMCG

43.48%30+ days

95.45%

4.55%

yes

no

Holiday entitlement Does the Director of Marketing go on regular visits to clients?

How long has the current person been in the role?

Is the Director of Marketing involved in devising firm strategy?

What is the headcount of the marketing team?

8.7%

8.7%

13.04%

13.04%

39.13%

17.39%

between 0-4

between 15-19

between 10-14

between 5-9

between 20-29

30+

7/company/carter-murray Market Update & Salary Guide 2014/15

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Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing & sales and business development professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Düsseldorf, Munich, Dubai, Hong Kong, Singapore and Sydney.

Carter Murray is a member of The SR Group. The SR Group is a specialist recruitment consultancy dedicated to raising standards in the business environments that we serve. The sectors we cover include tax, treasury, legal & compliance, human resources, marketing & sales and executive search. As a group we have offices around the world wich recruit across Europe, the Middle East, Asia, Australia, offshore and we service bespoke assignments in New York and beyond.

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