what digital marketers need to see in server log files
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#kahenacon @samueljscott @logzio
What Dig i tal Marketers Need to See in Server Log Files
Samuel ScottDirector of Marcom
Logz.iohttp://logz.io
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#kahenacon @samueljscott @logzio
Only your own server log files are 100% accurate!
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#kahenacon @samueljscott @logzio
But few think to go through all of this overwhelming data!
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#kahenacon @samueljscott @logzio
How to Analyze Your Logs
• DIY guides from Apache, IIS, and NGINX• Export file batch into Excel — Moz
• Proprietary software: Splunk• Open-source: ELK Stack• SaaS: Logentries, Logz.io, and SumoLogic
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#kahenacon @samueljscott @logzio
What to See
Bot Crawl Volume
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#kahenacon @samueljscott @logzio
What to See
Response Code Errors
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#kahenacon @samueljscott @logzio
What to See
Temporary Redirects
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#kahenacon @samueljscott @logzio
What to See
Crawl Budget Waste
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#kahenacon @samueljscott @logzio
What to See
Duplicate URL Crawling
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#kahenacon @samueljscott @logzio
What to See
Crawl Priority
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#kahenacon @samueljscott @logzio
What to See
Last Crawl Date
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#kahenacon @samueljscott @logzio
What to See
Overall Crawl Budget
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#kahenacon @samueljscott @logzio
Further Reading• Server Log Analysis for Technical SEO —
Logz.io (this has the solutions to the problems I’ve outlined)
• SEO Finds in Your Server Logs — Moz
• Log File Analysis: The Most-Powerful Tool in Your SEO Toolkit — BrightonSEO
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#kahenacon @samueljscott @logzio
Thank you!
Samuel ScottDirector of Marcom
Logz.io