• A Big Nerd (obviously)

• Founder & Marketing Director At Generations Beyond

• Creator Of Puppet Terrors

Exhibit AThe Bat-Signal

Exhibit BThe BatMobile

Exhibit CThe Bat-A-Rang

If your logo was flying high aboveyour city what would your clients & potential clients think?

Is it in line with your vision statement?

Would they even recognizeyour branding?

What is your most effectivebranding opportunity?

• Email blasts• Your email signature• Facebook updates• Your invoices• TV/Radio Ads• Billboards

Don’t Be A One-Tool-Wonder

• Avoid allegiances to a singular tool.

• Successful marketing requires a combination of efforts

SEO GUY SOCIAL MEDIA GURU

What Tools Are In Your Marketing Utility Belt?

What tools are you currently utilizing in your marketing efforts? Can they be combined with each other for a more explosive effect? Or

used in succession for a powerful one-two punch?

• SEO • SMM • SEM • Other Paid Ad Channels • Remarketing • Killer Design • Killer Copy • Market Specific Landing Pages • Non-digital tactics

CopyGal

Utilize your analytics to figure out the mindset of visitors BEFORE, DURING AND AFTER they visit your site.

Try to detect where your MARKETING BREAKDOWN occurs.Marketing Breakdowns Are Killing Your Conversions!

So what is a MARKETING BREAKDOWN?

Marketing Breakdowns

A prospective customer goes through a series of minute actions from the point he or she initially realizes they want to buy whether they have a specific need for the product or service and are actively searching for it, or they have passively been marketed to, such as at an end cap store display or via a television ad.

From this point on, that buyer goes through a series of actions and reactions until ultimately the sale is made or lost.

It is at these critical points where a breakdown can occur.

A Typical Web Sales Process