what are you trying to achieve with images? -a big ... · -a big impression of calibre and...
TRANSCRIPT
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What are you really trying to achieve with images?
-A big impression of calibre and professionalism..?
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…or maybe drawing attention to something specific
like the technology, rather than the people?
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or finding emotional moments that work for people
(But not so much as promotional images)
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Maybe for a poster?
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Or maybe to show involvement and engagement?
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Looking for things sponsors and event managers like
- crowds, attention, big numbers
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Or clean, classical images to work well in brochures
or online
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If your venue isn’t much to look at inside, find ways
to use what else sets it apart
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If there’s some interactive tech, make the most of it
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(Even if that means resorting to a selfie)
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If you have fire - use that…
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Or perhaps an angle that really makes the venue
the hero of the picture
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Some venues require more technical skill than
others to show them off
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And a great vantage point makes for a great people
shot. Think about tagging and social sharing here…
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Sometimes simple is all you need to make
something stand out
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And elevation and perspective are your friends -
turning a good venue into a great backdrop
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If you really went for it on the food, show it off…
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If there’s hardly any light, make the most of what
you can find - wherever it is
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And people can be your greatest visual asset
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Even three can be a crowd, depending on how
you look at it
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Your people are your stars
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And lovely lighting is often found, rather than made
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This client really understood the link between images
and the behavioural impact of focusing on people
http://paulclarke.com/photography/blog/if-youve-got-them/
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One shot can send so many messages about
your event
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And then there’s a bit of technical trickery - here a
triptych makes the most of a speaker on body
language
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and here a montage uses David Cameron’s hands
to tell you something else about him
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Handling extremes of light and dark in the same
image requires a professional touch
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As does making the most basic lighting and set
look at its best
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You can shoot the venue to show off the venue
and facilities
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And then two minutes later to show it as busy
and full of engagement (look at the previous one
again now)
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…an unusual angle
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…or turning a backdrop into an iconic image
Literally. (with a little luck)
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Building energy using tricks in camera…
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Or in Photoshop. We can get away with more in
event images - creativity is definitely allowed!
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What attracts attention if sharing online? A happy
coincidence of speaker and background…
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Or full-on, well, Boris…
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If there’s something that resonates with an audience
use it - this one shared over and over and over again
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If these are your official pictures, you probably
didn’t hire a photographer
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Being savvy about it, images get a LOT of attention
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So think about sponsorship opportunities: a logo,
a watermark, or a link on every images.
Can pay for all my work, and even a little bit more.
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