what are the pros and cons of database marketing ?

18
What Are The Pros And Cons Of Database Marketing ?

Upload: priyanjit-biswas

Post on 17-Aug-2015

47 views

Category:

Marketing


3 download

TRANSCRIPT

Page 1: What are the pros and cons of database marketing ?

What Are The Pros And Cons

Of Database Marketing ?

Page 2: What are the pros and cons of database marketing ?

A Customer Database is an organized collection of comprehensive information about individual customers

or necessary prospects

Page 3: What are the pros and cons of database marketing ?

Use Databases to contact, transact, and build customer relationships

Make ‘em Happy :)

Page 4: What are the pros and cons of database marketing ?

We must understand our customers if we are to keep

them smiling :)

Page 5: What are the pros and cons of database marketing ?

Pros

Page 6: What are the pros and cons of database marketing ?

To identify prospects

Page 7: What are the pros and cons of database marketing ?

To decide which offer for which customer

Page 8: What are the pros and cons of database marketing ?

To deepen customer loyalty

Page 9: What are the pros and cons of database marketing ?

To reactivate customer purchases

Page 10: What are the pros and cons of database marketing ?

To avoid serious customer mistakes

Page 11: What are the pros and cons of database marketing ?

Cons

Page 12: What are the pros and cons of database marketing ?

Not conducive to every situation

Page 13: What are the pros and cons of database marketing ?

It is a costly method

Page 14: What are the pros and cons of database marketing ?

Not every employee is customer oriented

Page 15: What are the pros and cons of database marketing ?

Not all customers want a relationship with the company

Page 16: What are the pros and cons of database marketing ?

The assumptions behind CRM

may be wrong

Page 17: What are the pros and cons of database marketing ?

I’m a big believer in ‘branding the customer

experience’,not just selling the

service !

Page 18: What are the pros and cons of database marketing ?

Slides by : Priyanjit Biswas