Marketing Management Tasks

Developing Marketing Strategies and Plans

Identifying potential long run opportunities

Assessing Market Opportunities and Customer Value

Spot profitable market opportunities and how to best create value for chosen target markets

Choosing Value

Designing ValueDeciding on wholesale and retail prices, discounts, allowances, and credit terms

Delivering ValueHow to properly deliver to the target market

Communicating ValueAdequate communication to the target market

Sustaining Growth and ValueInitiate new product development, testing and

launching as a part of long term view

Presentation by

YASH SHARMA(IIT BHU)

(during a summer intern under Prof. Sameer Mathur

IIM Lucknow)

RECAP

1) Developing Marketing Strategies and Plans2) Assessing Market Opportunities and

Customer Value3) Choosing Value4) Designing Value5) Delivering Value6) Communicating Value7) Sustaining Growth and Value