Potential Market

Developed countries

Huge potential markets for food, clothing, shelter, consumer electronics and appliances

Developing countries

Relying on developing markets for survival and growth

Challenges

Developed countries

80% of the population dealing with issues of affordability, equity and Infrastructural deficiency and % expected to increase

Developing countries

Account for 20% of the total population

Market Practices

Developed countries

Developing countries

Economic and cultural differences, poor marketing infrastructure and local competition

Lessons gleaned from developing countries used to better compete here

Image creditsflickr users

• Mingfong• le cabri