What are the advantages Chromecast Play TV?

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Google last month Chromecast at least in the sale was a great success. The television industry

began turbulent moment, smart TVs, set-top boxes debut, game consoles intentionally spoiler,

Airplay and Miracast appear universal trend that Chromecast how to play?

Now you are on the bus to work can already be seen - anywhere, anytime mobile devices have

become tools of video consumption. Chromecast such a device does is content between mobile

devices and television convergence.

Watching TV is a passive past content consumption, this also determines its very relaxing

qualities. And now the TV from the network side is intelligent introduce a lot of content, which is

suddenly forced to do a lot of content the user chose.

If Chromecast moved to television as a mere tool or transmission of content control tool, that it is

with the other players (set-top boxes, smart TVs) What is the difference? So Xiaobian think that

should be the way to solve the mobile content discovery and personalization. The above two

points, both set-top box or smart TV are doing, but has had relatively mature solution on mobile

devices.

The moment there are quite a large part of the population only consumer video / audio content on

the phone and PC - these two forms is the online "consumer signs." That is, if we can trace people

use on mobile devices using up and do the customization and content discovery, and then

projected onto a TV?

At this point, the mobile device will develop faster than the newly created Smart TV / box

ecology. And never have the TV and the box on the mobile device so rich user data, this is

determined by the frequency of use.

Finally, the program itself, Chromecast cloud-based computing solutions than smart TV / small

box, it is important costs are low. The web-based system for wide compatibility with mobile users,

these two have decided that it will be able to start to win more audience.