what are backlinks and why are they important?
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Introduction
Backlinks are links directed towards your website.
Also known as Inbound Links. Backlinks is an indicator of of popularity and
importance with search engines. Website with more backlinks will be given
more relevance in a search query by the search engines. Quality Links is more important than having
large number of links.
Quality of Backlinks
Search engines will decide on the quality of backlinks based on the content which is there on that site.
The content of the site from which you are getting an inbound link should be relevant and in accordance with your website.
Make sure that you are getting links from only relevant sites as irrelevant links will not help you to gain a higher rank in SERP.
Link Farms
Search Engines give a lot of emphasis on backlinks and it
matters a lot in search engines algorithm. Websites are also going for “link farms”
which means pages which are automatically generated with the sole purpose of generating inbound links.
This technique can lead to penalty or even banning of
your websites if you will backlink with them.
Reciprocal Link Exchange
Reciprocal Link Exchanges can be used to boost your ranking.
This is the practice of putting a link by your webmaster on website pointing to another webmaster website.
You will have to make sure that the links you are going for are relevant to your website and will help in boosting your search engines ranking.
Backlink Bombing
Be careful about not interlinking multiple websites on the same IP.
This may call for penalty for your websites. This technique is known as Backlink
Bombing. You can use various links from the same IP
address as in the case of providing extra resources to your visitors.
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