/ COVARIO

By: Michael Martin PMP, Senior SEO Manager

WHAT ADVANCED SEOS SHOULD BE DOING ABOUT MOBILE

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MOBILE SEARCH EXPANSION

Percentage of Internet Use Worldwide Percentage of Search

Mobile Search is now over 33% of all search in 2014

Percentage of Internet Use Worldwide Percentage of Search

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Localized Terms(pizza, gas, store, police, zoo, hospital, phone, etc.)

THE MOBILE SEARCH RESULT DIFFERENCE

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41.7% of results are the same on a desktop vs. mobile

Generic Terms(laptop, servers, desktop, google, apple, windows, etc.)

26.5% of results are the same on a desktop vs. mobile

58.3% Variance in Results

from Desktop vs. Mobile

73.5% Variance in Results

from Desktop vs. Mobile

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MOBILE STRATEGY EVOLUTION FOR SEARCH

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MOBILE KEYWORD IDENTIFICATION

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ADDRESS SPEED AND USABILITY

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MOBILE KEYWORD INTENT FROM DATA

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Stock of product available nearby

Top X products/services

Reviews (especially locally/friends)

Videos and interactions with products

Click to call and locations

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RWD RESULTS – YEAR OVER YEAR

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Mobile SEO Traffic - +81%

Mobile Rankings - +1

Conversions - +23%

12 Months after RWD implemented from m. or non-mobile versionSample Set = 2,124,768 pages

AVERAGE MOBILE RESULTS – NON SEO - YOY

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Mobile Traffic - +75%

Mobile Rankings - +1

Conversions - +17%

Intelligent Positioning, Smart Insights and Covario data

DYNAMIC/ADAPTIVE SERVING RESULTS - YOY

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Mobile SEO Traffic - +167%

Mobile Rankings - +3

Conversions - +82%

12 Months after dynamic serving was implemented from a responsive web design or separate mobile instanceSample Set = 1,322,198 pages

CROSS DEVICE / INTERNET OF THINGS SEO

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ADVANCED ACTIONABLE INSIGHTS

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RWD for scale & dynamic for hub pages

Dynamic/Adaptive should be used if mobile intent is significantly different than desktop

Mobile SEO can only be applied to dynamic serving & separate instance implementations

Your website should adapt than respond

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