What is a Marketer

OVERVIEW

Manage Overall Ongoing

To TURN Somebody’s Attention ON

Consulting Research Create Deliver

Know client’s needs

Know market/user

Make strategy, content, etc.

Bridgeservice/productand consumer

・ construct information・ make it interesting

・ interview・ survey

・ hearing from counterpart

a person

a society QUATUM-Countable

-.Caluculatable

QUAL-Uncountable

-Feeling

To examine/foreseen what is actually needed

Perspective on various point of view To find/meet a need = create reasonable content/concept

To know a market = ensure a reliability for implement

Search food for thought eagerly & continually

QUATUM QUAM

politics

industory

media

diplomacy

forecasting etc…

Public conscious

Atmosphere

critics

potential　　　 etc…

QUATUM×QUAM ＝ REASONABLE INFORMATION

To meet needs, multiple perspectives are requiredbecause an expectation from consumer is growing

QUATUM v.s. QUAM

In my point of view - a future of marketing in japan -

MARKETING, BRANDING, AND CONSULTING ARE MARGING

An emergence of internet

WHO create information?

Information spreadsMuch faster than

before

[FORMER] invisible, unlivily and far from our daily life[NOW/FUTURE] visible, having strong relation with brand , product, and service

e.g.)CSR/cause related marketing

People cement to regard it important not only product, also company’s activity　　　　　　⇒ to acquire good customers, its important to manage hole brand image

with all resorses　　　　　　⇒’ brand’ could be a big cue to choose a certain product/service

COMPANIES

ATTENTIONSEARCH①

（ PRODUCT/SERVICE ）

Real Web

COMPARE

REVIEW

DEMAND SEARCH②（ PRICE ）

COMPARE

REVIEW

REASONABLE

PURCHASE

Real WebImpression

(e.g. at a real store) Preferance

Good

a risk at loosing fans

Paving the way for a loyalty

They prone to write positive review

s on website

To INTEGRATE each media effectively is strongly required in order to meet needs

＝ an area with which web site deal

＝ a user’s emotion affected by marketing communication

＝ a user’s behavior

GoodBad Bad

They prone to write negative review

s on website

A purchasing process of consumers