wgvu pbs kids
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If you want to reach moms & families in West Michigan, WGVU is THE chance to reach them! Become a supporter of the highest rated and most trusted source of children\'s programming- PBS on WGVU!TRANSCRIPT
Step Into the WorldStep Into the Worldof PBS KIDSof PBS KIDS
WGVU…we take you everywhereWest Michigan families are
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The Power of PBS KIDS
Unparalleled brand association
Exceptional kids content
Influential audience of families
Stand-out local connections
Sponsors have a lot to gain:
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Let the PBS KIDS BrandTake You ToNew Heights
We offer an unparalleled brand association for your company
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#1 in Educational Media
Source: GfK Roper OmniTel Dec 2009
Which one of the following media brands or companies do you believe is the most educational for children?
Percent saying each brand/company is “most educational” for children
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Brand Benefits for Sponsors
Parents say companies that support PBS KIDS…
Source: GfK Roper OmniTel Surveys Jan/Feb 2009 (parents with children under 12)
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Companies that support these channels are…
A Better Brand Association
Source: GfK Roper OmniTel Surveys Jan/Feb 2009 (parents with children under 12)
A Sponsorship WithReal Results
• 85% of viewers would choose to purchasea product or service from a PBS KIDSsponsor, all other things being equal.
• 31% have purchased a company’sproducts or services because theysponsored PBS KIDS programs.
7Source: GfK Custom Research, GfK Roper OmniTel,November 2008
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PBS KIDS is #1#1 undisputed leader in kids programming
#1 trusted and safe place for children to watch TV
#1 trusted and safe place for children to visit online
#1 with helping children realize their potential
#1 with helping prepare kids for success in life
#1 for Emmy Awards–most won forchildren’s programs 12 years in a row
Source: GfK Roper OmniTel Dec 2009; GfK Roper OmniTel Surveys Jan/Feb 2009(parents with children under 12)
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Team Up With Can’t-MissShows and Characters
Our exceptional content is an ideal environment for your message
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Fun, First-Rate, Familiar
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High-Profile Programming• National awareness of PBS KIDS shows is over 90%• 3 PBS KIDS shows rank among the 5 most familiar
shows for kids
Source: Q Score Analysis Spring 2009 (moms with kids 2-5, 6-8)
Most Familiar Television Shows
Program Familiar
Curious George 99
Clifford the Big Red Dog 98
Tom & Jerry 98
Sesame Street 97
Dora the Explorer 97
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Favorite Friends and Characters
• PBS KIDS characters are among the most known and loved:– Curious George has the highest awareness
level, the same as Mickey Mouse– Sid the Science Kid is equally well-liked as
Dora the Explorer – Arthur rates the same Q score as
Bugs Bunny
Source: Q Score Analysis Spring 2009 (moms with kids 2-5, 6-8)
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An Overall Favorite for Parents
Source: GfK Roper OmniTel Surveys Jan/Feb 2009 (parents with children under 12; percentages are for the top 2 box agreements)
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Sponsor Messages Stand Out
Source: TNS Media Intelligence Custom Study Nov 2008 (daytime: 7am-6pm)
An uncluttered TV environment means yourmessage is heard.
PBS
Nickelodeon
CBS
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Get Connectedto Families
We deliver an influential audience of kids and adults
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Families Watch PBS KIDS Together
• 50% of parents tune in when their kids watch PBS KIDS
• PBS KIDS airs 4 of the top 5 ratings - earners for moms with kids under 3
Rank Network Program LOH C<3
1 PBS SESAME STREET 1.9
1 PBS SUPER WHY 1.9
3 PBS CURIOUS GEORGE 1.8 4 PBS DINOSAUR TRAIN 1.7
Source: GfK Roper OmniTel Surveys Jan/Feb 2009 (parents of kids under 12),Nielsen NPower and Nielsen Galaxy Explorer Feb 2010(ladies of the household with kids under 3)
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Engaged and InfluentialParents
Source: NTI Pocketpiece May 2009; Nielsen Oct 2008-July 2009; Nielsen Online
• Influential household “CEOs” andcommunity leaders
• Educated and politically active• Decision-makers looking for products that
connect and enrich• Active in learning experiences and want the
very best for their kids!
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More on Our Powerful Parents
• Educated– 40% have a college or
graduate degree– 97% more likely to take
adult education courses
• Influential– 89% more likely to be a
member of a charitable organization**
– 66% participate in some political activity
• Power Moms– PBS KIDS is their #1 online
destination*– 63% more likely to spend a lot
of time with their kids– 78% consider themselves head
of household**– 56% research major purchases
online**– 44% say other people often
come to them for advice before making a purchase
Sources: comScore, PlanMetrix Jan 2010 *Source: Nielsen VideoCensus, Feb 2009**Source: MRI Doublebase 2009
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Little Explorers With Big PotentialOver 1/3 of kids engage with PBS KIDS on TV or online
Sources: Nielsen Media Research
• Boys and girls 2-9
• All races, ethnicities
• Busy exploring the outside world and
who they are on the inside
• Developing likes and dislikes
• Love to laugh, learn and do new things
• Potential to influence
purchasing decisions
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Make a Local Connection WithWest Michigan’s Families
We offer stand-out local opportunities, events and activities
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WGVU Reaches
West MichiganLike No Other
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Consider YourPBS KIDS Partnership
A PBS KIDSsponsorship with
WGVU
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Leader in Kids Television
Source: GfK Roper OmniTel Surveys Jan/Feb 2009 (parents with children under 12; percentages are for the top 2 box agreements)
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Join Us
