we’ve got an app for that… edinburgh’s your library app
TRANSCRIPT
We’ve
got an
app
for that…
Edinburgh’s Your Library app
Why do you want a library app ?
A. Because everyone has an app
B. It will make us look good
C. Everyone has a mobile
D. Because I do…!
What will the app do..?
A. Everything
B. Tell people about our service
C. Make it easier for people to find us
D. Online transactions
Will it affect your service ?
A. There’ll be no change
B. There might be some process changes
C. Staff won’t like it
D. I don’t know, wait and see
What is the fit with your service ?
A. We have e-Books that are mobile ready
B. Our website might need redesign
C. This is part of our digital strategy
D. I’ll get back to you on that….
How is it going to work ?
A. It’ll be multi platform – Apple, Android etc
B. It’ll reflow content from our website
C. We have a team to manage it
D. Don’t get technical with me !!
• Globally - Mobile traffic grew 70% in 2012
• Mobile data traffic in 2012 was 12 times greater than global internet traffic in 2000
• By the end of 2013 the number of mobile connected devices will exceed the global population
The Big Picture
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
• Smart phone ownership in Scotland rose by 30% in 2011-12
• 2012 Accenture survey finds South Africa, Brazil and Ireland had the highest number of users accessing the internet on mobile devices
Closer to home
Accenture Mobile Web Watch 2012
Ofcom Communications Market Report: Scotland 2012
Mobile NationA. %age of Internet users accessing the
internet through a mobile device ?
B. %age connected to the internet through a smart phone ?
C. %age of over 50s using mobile internet
D. %age of 14 – 29 year olds using mobile internet
E. %age downloading apps or programs on their mobile device
77%
69%
60%
84%
69%
What’s out there for libraries • Discovery apps
– Bookmyne
• HE and FE specific apps – Reminders, Timetables
• Bespoke/home grown
• LMS specific apps– Axiell
What should an app have ?
• Works on all platforms • Easy install• No hidden costs or ‘surprises’ • At least one ‘value’ element • Ease of use
What do customers want ?
• Discovery– Resource / catalogue search – Contact the library – Opening hours
• Transaction– Reserve – Renew – Payments– Book rooms/computers
http://mlibraries.jiscinvolve.org/wp/
Edinburgh 2010 view
Humans getting bigger
Devices getting smaller
Edinburgh context
• Digital Strategy covering social media to co-creation – extend our reach
• Digital Team
• 2009 Social Media, 2010 Library Portal
• Distributed information screen network
• ‘Serendipity’
What we wanted
• Work across most/all mobiles • Find my nearest library• Transactions - reserve/renew• Scan barcodes to search catalogue• Library News/Blog
What we have• Work across most/all mobiles
• Find my nearest library
What we have • Transactions - reserve / renew
• Scan Barcodes to search catalogue
What we have• Works as your library card with our
systems
• Literary map
• Blog/Twitter channels
What we learned • Redesign / rewrite existing content
• Connecting to the LMS
• Don’t just replicate web sites to mobile
• Transforms perceptions of who we are and what we do
• Transforms our services
• Transforms the way we work
Success
What Next ?
• Allow customers to issue an item anywhere in the building
• Recommendation services ?
• Payments
• Games
Single or Multiple
The next Library Apps ?
• Local history – Discovery routes - Greyfriars Bobby
• Digital / Information Literacy Games– Safe use of smart phones – Evaluate
Information
• Community information– What local organisation/group
The future is co-creation
• Free up your content to allow others to add and share value
• New partners - new content - new value
• Get the App http://yourlibrary.edinburgh.gov.uk/node/836
• http://yourlibrary.edinburgh.gov.uk/
• http://www.ourtownstories.co.uk/
• http://www.youredinburgh.info/kb5/edinburgh/cd/home.page
• http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
• http://www.accenture.com/gb-en/Pages/insight-mobile-web-watch-2012-mobile-internet.aspx
• http://mlibraries.jiscinvolve.org/wp/
Edinburgh’s Your Library app
Jim Thompson, Information and Digital Services Manager, Edinburgh City Libraries and Information Services. [email protected]