westwing2014.pdf

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Westwing OverviewCompany

Founded 2011, today in 11 countries in Europe, Brazil and Russia

Strong local presence with a total of >1,000 employees

Business model Daily, curated selection of great brands and products offered to members in an inspiring and content-rich, editorial environment

Shoppable magazine: eCommerce triggered by daily member inspiration

Curation leads to best-in-class customer loyalty

Market Home & Living market at EUR 400bn as big as fashion, rapidly moving online

Superior margin opportunity in a highly fragmented supplier market

Performance >EUR 100m net sales in 2013 in just 2nd full year of business

>30% mobile share

Total EUR 150m capital funding

Our Mission

To inspire and make every home a

beautiful home

““

Westwing is daily inspiration:‘shoppable magazine’

Westwing presents merchandise in an exciting way

Westwing is run by creatives and style experts

€400bn global home & living market

€150bn home & living market in Westwing’s 11 current geographies

Starting to move online

The opportunity is massive

Note: Industry research

Westwing with 11 countries on 3 continents

Brazil

SpainFrance

GermanySwitzerlandNetherlands

AustriaPoland

Italy

Russia

Kazakhstan

Strong growth across all

key metrics

Net Sales

2012 2013Q1 Q1 …Q2 Q2Q3 Q3Q4 Q4

€2m Q1 2012

€34m Q4 2013

Note: Unaudited figures

Active Buyers (last 12 months)

13k Jan 2012

447k Dec 2013

2012 2013Q1 Q1 …Q2 Q2Q3 Q3Q4 Q4


Total Orders 364k Q4 2013

53k Q1 2012

2012 2013Q1 Q1 …Q2 Q2Q3 Q3Q4 Q4


Share of orders from repeat customers due to high loyalty

40% Q1 2012

72%Q4 2013

2012 2013Q1 Q1 …Q2 Q2Q3 Q3Q4 Q4


Growth increasingly driven by mobile: Mobile devices generate 1/3 of our sales already

%

Q4 Q4Q1 Q1 …Q2 Q3

0

10

20

30

40 Mobile share of sales


2012 2013 2014

91% Share of Westwing customerswomen

Note: Share of Westwing customers according to most recent customer survey in mid-2013. Unaudited figures.

2.8m unique

logged in members

4+ average visits during month

15-20’ minutes

visit duration

High engagement on the site

in March 2014


> 3,000 Westwing suppliers

Supplier relationships in highly fragmented market

We source locally and sell suppliers internationally, providing huge value to our customers and our suppliers. We have cracked

global sourcing in a fragmented market.

Westwing value proposition


We have highly complex, multi-national logistics figured out

ELC Germany

20,000 sqm

PLC Poland

1,000 sqm

ILC Italy

8,000 sqm

SLC Spain

2,000 sqm

FLC France

2,000 sqm

BLC Brazil

6,500 sqm

RLC Russia

2,000 sqm

Note: LC = Logistics Center (ILC = Italy Logistics Center)Note: Unaudited figures

We are running

“a zero-inventory business model with attractive cash flow profile and negative

working capital

Blue chip investors support Westwing

and several other investors

Management team in HQ and countriesStefan SmallaFounder & CEOBain & Co., dooyoo, Friendity, Daimler

Andrew NutterGlobal Buying, MerchandiseMcKinsey, Balderton Capital, Stanford Uni

Florian DrabeckCFOBain, RBR, Double-PhD in Math & Business, CFA

Michael StolleCSO, Business DevelopmentMcKinsey, Johnson Controls, PhD

Georg BiersackCTOZalando, mytheresa, mysportsbrands

Godecke WesselCOO, LogisticsBooz & Company, IBM, Falke

Valentin SchelhaasCMOBain & Co., PhD

Matthias SiepeMD GermanyBain & Co.

Erik PodzuweitMD GermanyGoldman Sachs

Delia FischerFounder & Style DirectorELLE, ELLE Decoration

Diego PalanoMD ItalyBoston Consulting Group, MIT

Mattia RivaMD ItalyBain & Co.,Italian VC assoc.

Karim el SaketCOO ItalyCaymera, Oseanico

Margot ZanniStyle Director ItalyClass CNBC

Antony MartinsMD BrazilNetmasters, TV1

Andres MutschlerMD BrazilMcKinsey, AT Kearney, Insead MBA

Alexandra ToblerStyle Director BrazilProduct designer India da Costa, Interior designer Esther Giobbi

Manuela StollMD RussiaMcKinsey, Shopperella

Michael van KempenMD RussiaOzon

Gregory GorelikMD RussiaWNB service and trading HB, Ichiban Production

Irina KuznetsovaStyle Director RussiaStyle TV, Harper’s Bazaar

Julie WalbaumMD FranceMcKinsey, Insead MBA

Edouard NattéMD FranceBain & Co., Amazon

Elise SimianStyle Director FranceL’Usine à Design … etc. …

Management teams like in the countries shown on this slide are also active in Spain, Poland, Netherlands. Switzerland and Austria are covered from Germany. Kazakhstan is covered from Russia

Our Vision“

Become the international leader in home & living eCommerce,

by creating the most inspiring customer experience and the

most loved brand

westwing2014.pdf

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