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Westwin:
The Simpler Way of
Cross-border Marketing
Copyright 2019 © Westwin
The China Opportunity
is NOW
1,409 million population
708 million mobile internet users
83% online shopping rate
$11.01 trillion GDP
There are 802 million Internet users in China
while 98% of them are on mobile
＄4.2 trillione-commerce sales in 2017
＄28.9 trillion
total online payment transactions in 2017
＄19.4 billionChinese search engine revenue in 2018
＄2.3 billiontotal spent on online video
in 2017
＄20.9 billion
online gaming revenue in 2018
Let us guide you
through the China market…
We provide cross-border marketing strategies &
solutions to help your business grow in China.
With years of experience and solid partnerships, we fulfill
your marketing needs with excellence.
Our Core Values
Results
Oriented
Innovation
EncouragedDetail
Focused
Team
Player
About Us
Our Path
Westwin Around the Globe
12 Years
3 Countries
5 Offices
100 Experts
85% Customer Retention Rate
Awards & Certifications
Baidu’s Certified Agency WeChat’s Certified Agency Weibo’s Certified Agency
Microsoft’s Exclusive Partner in China2017’s Most Potential Award
by Weibo
2015’s Creative Gold Award
by ROI Festival
Our ServicesA FULL RANGE OF DIGITAL SERVICES TO MARKET YOUR BRAND IN CHINA
Strategic Consulting Search Engine Marketing Social Media Marketing
ePRDigital Asset LocalizationDisplay Advertising
Strategic Consulting
We will help you identify and understand your Chinese target
market, as well as implement your marketing strategy to deliver
your business goals.
STRATEGIC CONSULTING SERVICES
Primary & secondary market research
Consumer behavior research & surveys
Competitor analysis & benchmarking
Market entry planning
Search Engine Marketing
Search engine marketing is the ideal entry place
to gain visibility and traction in China.
In China，71% of purchases begin
with a search engine and 74% end with them.
Search Engines
in China
Sogou
14.50%
360
15.76%
Baidu
69.74%
Search Engine Marketing
No.1 search engine in China
with 70% market share
*by market share
2nd largest search engine
with 750 million daily searches
First search engine to enable
search content on WeChat
Baidu
360
Sogou
|
|
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There is so much more: for
brands seeking to break into
China market, Baidu offers the
best opportunity to reach and
impact your target audience.
Available Baidu marketing
programs span from SEO,
PPC, in-feed native ads to
premium ad formats
catering to your needs.
Search Engine Marketing
Two pillars of effective SEM
campaigns are Search Engine
Advertising and Search Engine
Optimization (SEO) analysis.
Through our professional SEM
practices, we will help you convert
your customers at the right time
& right place.
Search Engine Advertising Search Engine Optimization
Baidu Pay-Per-Click (PPC)
Baidu brand ads
Qihoo 360 advertising
Sogou advertising
Campaign creation & optimization
Campaign performance report
Keywords & market research
Competitive analysis
In-depth on-page and technical analysis
Content development
Links building
Report and analysis
Search Engine Marketing
China is the world’s largest social-media market;
however it is vastly different from its counterpart in the West.
China Social Media:
WeChat & Weibo
Rest of the world
Social Media Marketing
SOCIAL MEDIA MARKETING
SERVICES
Account creation & verification
Content creation
Account management
Influencer / KOL (key opinion leader) marketing
Creative campaign
Social e-commerce
Social Media Marketing
INTEGRATED WITH CHINA’S BIGGEST AD PLATFORMS
Display ads to create seamless interaction
between consumer and advertisement.
Ads are delivered to hyper-targeted audiences based on
age, gender, location, devices, operating systems,
and personal preferences.
Youdao: Most Popular English Learning App in China
Feed Ads
Banner Ads
Display Advertising
WHY IS WEBSITE LOCALIZATION IMPORTANT IN CHINA？
CHINESE CULTURE IS UNIQUE CHINA UX DESIGN
IS DIFFERENT
LOADING SPEED MATTERS
Our localization strategy is tailored to
Chinese culture to pro-actively resolve
countless cultural differences.
We know what color schemes work
best, the most appropriate icons, and
the most attractive designs to Chinese
users.
Your site’s loading speed depends on
where your server is located. Chinese
users tend to leave a site if they cannot
open a site in 8 seconds.
Digital Asset Localization
LOCALIZATION SERVICES:
We design and develop your localized,
China-friendly website so as best to
attract your target market, reduce bounce
rates, and increase dwell times and
customer loyalty.
Chinese UI/UX design
Website development
Language translation, editing and proofreading
Domain registration and ICP process
Enterprise – class website hosting
Digital Asset Localization
Spreading your value to media and become reputable.
E-PR Solutions
Online Reputation Management
Event Management
Online Communication
Media Relationships
Press Release Campaign
EPR
Our Clients
Case study
CIIE Project
PR Collaboration
• PR Release• Media Relationships• Social Media Communication
• On Nov.5-11, 2018, the first China International Import Expo (CIIE)was held in Shanghai. Initiated by Ministry of Commerce of China, theevent hosted over 3,600 enterprises from more than 170 countriesand regions in attendance. Since the first announcement of CIIE inMay, 2017 by Chinese President Xi Jinping there has been 553,000impressions about it.
• CIIE has become a new icon of the 40th anniversary of China’s openingup to the outside world. With this annual event, China hopes to senda clear message to the world that it continues to advocate formultilateralism, fair trade, and addressing the global trade imbalance.For multinationals like Cargill, this event provides a great opportunityto show support for the government’s agenda and commitment tothe China market, as well as deliver its voice and expand brandreputation.
• However, this left us with less than a month to handle multiple on-going projects as well as put together a plan for Cargill’s mostimportant event of the year and subsequently articulate theirmessaging through the effective media channels.
• During the week-long CIIE, our team secured over 30 mediainterviews for 3 spokespeople at Cargill, which contributed to over 80impressions on Chinese mainstream media like CCTV, People’s Daily,Xinhua News Agency, etc. Cargill describe the communication resultsfor the CIIE event as the best their corporate communications has hadin the last few years.
Moscow Season – Moscow Spring A Cappella Festival
Moscow Spring A Cappella Festival
Is a main spring festival activity in the Russian capital and the most grand international music competition.
Search Engine Marketing：
• Baidu Paid Search
• 360 Paid Search
ePR
• Weibo Newsfeed
• Wechat Moment
Display Advertising
• Baidu App Banner
• uzai.com/tuniu.com/yue365.com
• Mafengwo– PC&Mobile Destination(Moscow) Banner
Amsterdam Schiphol Airport and Batavia Stad Amsterdam Fashion Outlet
Batavia Stad Amsterdam Fashion Outlet
Is located in Markermeer Lake in Amsterdam, it is one of the
most popular shopping destinations in the Netherlands.
Amsterdam Schiphol Airport
Is also known as Amsterdam International
Airport, which is the main airport in the
Netherlands.
Social Media ePR&Marketing：
Official Tourism Bureau: Banfflake, Argentina and Sandiego
Banfflake Tourism Bureau
was established in 1992. It is a private non-profit tourism destination
promotion organization. The mission of Banfflake is to attract more
tourists
to Banff Town, Lake Louise and Banff National Park.
Argentina Tourism Bureau
Is a public-private joint venture, which aims to promote Argentina's
international tourism and make Argentina to be a global hot tourist
country.
Sandiego Tourism Bureau
is famous for its coastal city of California. As an ideal resort, it has 112
kilometers of beaches, breathtaking scenery and a pleasant spring-like
climate.
The Gap Partnership is the world's leading negotiation
consultancy. The company expanded to China and was eager
to tell their brand story to Chinese customers online.
Westwin developed a tailor-made content strategy for the
Gap Partnership on social media channels. The strategy
includes content generation, thought leaderships, Wechat
marketing and KOL campaigns.
The Gap Partnership: WeChat Content Strategies
To Grow Brand Value
268% 30+
1200+
Monthly Engagement Conversion Gained Offline
Views per Article
Beats, a subsidiary of Apple, is a leading headphones brand.
Our mission is to build its search engine marketing
strategy for brand awareness & digital impact.
We came up with a 360° marketing strategy on Baidu:
through pay-per-click campaign and Brand Zone, we helped
our client showcased their star products, improve the
performance of search advertising and gain conversions.
Beats: 360° Search Engine Marketing Campaign
To Expand Digital Impact
6.5% 57%
+28%
CTR Pageviews Increased
Unique Visitors Grown
Kao is a Japanese skincare brand that focuses on expanding
online sales in China. We worked with Kao to build its brand
recognition on Weibo & increase online sales.
From Weibo content generation to Weibo ads campaign,
we implemented a complete Weibo marketing campaign for
Kao’s brands including Curel, Biore and Sofina. The campaign
was not only a great way to connect with their fans and drive
online sales, but also provided the brand with a way to
create their own customer relationship management (CRM)
system in China.
Kao: Leveraging WeChat & Weibo to
Drive Blockchain Game’s Social Engagement
0.15% 96,630
64,200,000
Conversion Rate Weibo Traffic to Online Store
Weibo Ads Impression
Udacity - Integrated Marketing Solution for Online Education
Being one of the top online tech education organizations, Udacity
is new to China market and they needed a strong push in
integrated digital marketing.
We focused on traffic quality by optimizing Udacity's Baidu SEM
campaign; we also helped expand their digital presence on Weibo,
QQ, WeChat, Toutiao & more.
92 %
60 % 3 Million
of Our Ads Ranked 1st & 2nd in Baidu
Weibo Ads CTR More Than Average Tencent Social Ads Impression
Guavapass – Digital Push for Worldwide Fitness Platform
Guavapass, an O2O premium fitness class pass from Singapore
worked with us to promote the product online.
Combining Baidu SEM and WeChat & Weibo campaigns, we
targeted fitness lovers in Beijing & Shanghai to increase brand
image and acquire new users.
365%
27,600
121%Impressions Increased Monthly
KOL Blog Pageviews
Conversions
Increased Monthly
World-known education company Pearson launched its AI-
oriented English learning program and our mission was to
increase the program’s digital impact and generate a follower
base.
We recommended WeChat ads after analyzing our client’s needs.
Prior to campaign launch, we did various rounds of testing to find
the best ad format & ad copy for Pearson. WeChat ads effectively
boosted Pearson’s user generation and sales conversion.
40% 50%
700,000+
Cost Per Follower Saved Cost Per Lead Saved
Total Ad Impression
PEARSON - WeChat Marketing to Generate Users
for English Learning Program
Russia kids clothing brand Gulliver entered China in 2018
and we helped build an integrated digital marketing strategy.
We chose Weibo as a powerful platform to promote towards
its target audience – young parents interested in kids
fashion. Not only did we use Weibo Ads to help Gulliver
quickly increase its brand awareness, but we also launched
Weibo KOL campaign to enhance the brand’s social reach.
￥2.7 ￥8.6
3,750,000
Weibo Average CPC CPM on Average
Weibo Ads Impression
Gulliver: Creating an Integrated Weibo Campaign
for Russian Kids Clothing Brand
