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We’ve got you covered in Western Washington! NETWORK www.soundpublishing.com NEWSPAPER WASHINGTON SPI Media Kit 6-3-9TRANSCRIPT
SPI Media Kit 6-3-9
www.soundpublishing.com
WASHINGTON NEWSPAPER NETWORK
2009 NewspaperMarket Research
We’ve got you covered in Western Washington!
SPI Media Kit 6-3-9
Welcome to Washington’s largest newspaper publisher, delivering more than one million active consumer households.
AUDITED BY
The Northwest’s top choice of advertisers and the leader in local news.
Visit us online at www.soundpublishing.com
Get the results you demand with Sound Publishing’s unbeatable combination of high household distribution and strong readership.
Our award-winning newspapers bring tremendous value to advertisers in today’s changing newspaper world where metro daily circulation continues to decline.
We remain firm in our commitment to bring consumers vital news coverage they can’t find anywhere else: Local community news about events, schools, government and sports that fits the needs, lifestyles and interests of our readers.
If you want results in Western Washington, join thousands of satisfied advertisers that choose Sound Publishing as their key media buy!
We’ve got you covered!
Sound Publishing’s newspaper network serves more than two million active readers
each week in the Pacific Northwest.
Our metro area publications bring you wider choices.We’ve expanded with more than a quarter million household dis-tribution in the sprawl outside of Seattle. With our acquisition of King County Publications, we now reach densely populated cities and suburbs like Bellevue, that over the past de-cade have grown to become the new metropolis for retailers, families and commuters.
Audited by Circulation Verification CouncilCirculation Verification Council is an independent auditor of newspapers throughout the United States. CVC audits Sound Publishing newspapers on a regular basis to verify household and newsstand distribu-tion. This audit is your guarantee that our circulation is accurate.
98.8% of households we deliver to said they read our newspapers regularly.Through telephone interviews with adult members of a random selection of households, CVC reports that 98.8% of the households in the defined circulation area of our voluntary/paid circulation newspapers regularly read their newspaper.
Phone and route verification on a weekly basis.In addition to the services provided by Circulation Verification Council, we also use phone and visual route checks to ensure accurate distribution.
WASHINGTON NEWSPAPER NETWORK
SPI Media Kit 6-3-9
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Majo r Adve r t i se r s
Sound Publishing is a key media buy for major national and regional advertisers.
Auburn Regional Medical Center
Alternative Media Group
Ashley Furniture
Bank of America
Bath Fitter
Big 5 Sporting Goods
CenturyTel
Comcast
Costco
Discount Tire
Food Emporium
Fred Meyer
Group Health Cooperative
Haggen Food & Pharmacy
Home Depot
Honda Power Equipment
JC Penney
JoAnn Stores
John Deere
KB Toys
Key Bank
Kmart
Kohl’s
Lazy Boy
Little Caesar’s Pizza
Lowe’s Home Improvement
Macy’s
McDonald’s
Michaels
Multicare Health Systems
NAPA Auto
News America
Office Depot
Office Max
Old Navy
Petco
QFC
Rite Aid
Safeway
Schucks Auto Supply
Sears
Staples
Target
Top Foods
US Bank
USSPI
Valassis
Verizon
Walgreens
Wal-Mart
SPI Media Kit 6-3-9
Why major retailers and agencies choose our suburban newspapers.Community newspapers report 4th quarter results, continue to outperform industry “Community newspapers certainly are not immune to the economic downturn that is affecting all businesses, but as the primary and sometimes sole provider of local news in a community, they remain strong and viable,” said NNA President John Stevenson, publisher of the Randolph Leader in Roanoke, AL.
Source: Suburban Newspapers of America
Chuck Chowins, Lowe’s“Lowe’s uses suburban and community newspapers in key metro markets to effectively reach the affluent suburban consumer who often times lives in a neighborhood surrounding one of our stores. Since the majority of Lowe’s stores in large metro markets are located in suburban areas of the market, we have found that suburban and local community newspapers provide effective reach against this target audience. In many cases these key consumers are non-subscribers to a daily newspaper, so we have used the suburban and community newspapers in our print media mix to extend our reach against this important consumer segment.”
Greg Bogich, Valassis“We at Valassis think that suburban newspapers are in a very good position today because media is fragmenting at a degree that is truly terrifying to most of our advertisers. Being able to deliver and engage a local audience has gotten tougher and tougher – due to circulation issues with major daily newspapers (and) more media fragmentation from a broadcast standpoint. Suburban newspapers are well positioned to reach the local consumer and market.”
Merle Davison, JCPenney “Suburban newspapers provide a tremendous value to our media mix – many have a strong local news component that attracts our target consumers. Additional flexibility and a growth of capabilities have benefited our local markets with more preprint and ROP exposure throughout the week. Accountability toward quality coverage is always key – and suburban newspapers indeed support 3rd party audited circulation which is precisely what we need today. Overall, we measure the effectiveness of our print media buy within each local market and have obtained positive results that have grown our business.”
Rick Baranski, USSPI“U.S. Suburban Press (USSPI) has satisfied national advertisers’ needs with suburban newspaper networks for thirty-five years. These newspapers continue to show excellent growth because they bring exclusive news to suburban households – news of the community and local events. They act as a community catalyst. They provide an effective medium to reach an affluent, educated and desirable audience.”
We’ve got you covered!
Suburban Newspaper Tes t imon ia l s
SPI Media Kit 6-3-9
K i t s a p C o u n t y D e m o g r a p h i c sKing & P ie rce County Pub l i ca t ions
We’ve got you covered!
Step up your business with our family of newspapers that
serve Seattle’s finest suburbs.Only Sound Publishing lets you target your customers city by city!
Or, get all of the King & Pierce County coverage area with our 331,856 combined circulation.
Enumclaw Courier-HeraldWed. only
Mercer Island ReporterWed. only
Kent ReporterWed. & Sat.
Auburn ReporterFri. only
Snoqualmie Valley Record
Wed. only
Covington Maple Valley
ReporterFri. only
Redmond Reporter
Fri. only
Bothell Kenmore ReporterWed. only
Kirkland ReporterWed. only
Delivered to an average of
3 out of every 4 homes in these
fine cities!
Sammamish Reporter
Fri. only
Issaquah ReporterFri. only
Bellevue ReporterWed. & Sat.
Renton ReporterFri. only
The signature mark of Sound Publishing newspapers is local, local, local.City by city, we fulfill the marketplace’s need for award-winning, localized news content that is rarely seen in metro daily newspapers, television, radio, or even the internet. Get connected locally with Sound Publishing!
Bonney Lake &Sumner Courier-HeraldWed. only
S A M M A M I S H
SPI Media Kit 6-3-9
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Reaching more than ever before.While interactive media has meant new competitors to traditional classified revenue, it has also allowed progressive newspapers to reach a larger audience than ever before. We are a community information company with dynamic publications in print and online.
Our superior targeting gets you closer to your customers, from King County
to the San Juan Islands.
Sound Publishing newspapers afford you easy, flexible targeting down to any zip code. Just tell us where you want your preprints delivered and we’ll make it happen. No forced or unwanted zip codes.
Saturate the marketplace – at a fraction of direct mail distribution cost.
Our household saturation hovers between 65 to 100 percent in any particular zip code or community. This gives you the option of blanketing down your advertising around a single store or covering a widespread area.
The largest newspaper circulation within our King County trade areas.
With more than 331,000 King and Pierce County households receiving our newspapers, you don’t need to shop elsewhere to piece together your media buy. We cover top zip codes in the Eastside (north King County) and South King County better than anybody.
Industry Trends from the Media Desk:
Major metro daily circulation shrinking. Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses
(From AdAge, February 23, 2009 – source: Nat Ives) Even as they take blow after blow from recession and digital media, newspapers themselves still earn decent
profits. They do even better outside big cities, which tend to get all the attention.
“Not a lot of papers are operating at a loss,” said John Morton, the veteran
industry analyst. “There are roughly 1,400 daily newspapers. We only hear
about the top markets. That leaves at least 1,300 papers out there.”
The Seattle PI, stops printing.Even if the Seattle Times were to pick up 100 percent of the PI’s subscribers, they still miss 64 percent of prime King and Pierce County zip codes.
The signature mark of Sound Publishing newspapers is local news content. We fulfill a valuable and growing marketplace by providing readers with localized, useful news coverage that is rarely seen in metro daily newspaper and other mass media outlets.
If you’re looking for results in the Northwest, call (888) 443-5815 today.
Dis t r ibu t ion Advantages & Trends
SPI Media Kit 6-3-9
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Newspaper C i rcu la t ion Trends
Sound Publishing’s network of newspapers is growing steadily in the right direction.Sound Publishing offers renewed growth opportunities to advertisers.
We can help you reach an engaged audience you won’t always catch reading a traditional metro daily. Advertisers turn to us for targeted circulation opportunities to reach a greater share of this untapped market.
Source: Average Paid Circulation for Seattle Times/Post-Intelligencer, ABC audits 1996 to 2004; Seattle Times/Post-Intelligencer 2006 Publishers Statement; Sound Publishing CAC audits 1996 to 2008 and partner publication counts, March 2008 press counts.
Are the metro dailies helping you build up your marketshare?• In the past ten years, King
County’s population grew an estimated 200,000, a surge of 12.6%.
• During the same period, the Sunday Seattle Times and Post-Intelligencer lost 82,641 subscribers, or more than 16% of their total combined circulation (Source: ABC audit and Publishers Statements).
If your advertising relies solely on paid Dailies, where will your business be in one, five, or ten years from now?With 1.8 million residents, King County is the largest populated county in Washington, and among the 100 wealthiest in the United States. Despite these opportunities to prosper, the area’s metro daily newspaper circulation numbers are failing.
Population in King County cities like Bellevue have skyrocketed 12.6% in the past decade, the opposite of daily circulation trends.
1996 2001 2003 2004 2009
Sound Publishing Newspaper Network Circulation
1 million
750,000
500,000
250,000
100,000
Circulation
130,518155,475
398,316
454,400
1.25 millionReach 1.25 million
consumer households with Sound Publishing!
DAILY CIRCULATION: 10 YEARS AT-A-GLANCE % LOSS LOST READERSSunday Daily (Seattle Times & Post-Intelligencer) -16.3% -82,641Weekday Daily (Seattle Times & Post-Intelligencer) -22.5% -98,721
Seattle Times & Post-Intelligencer (Combined)
600,000
500,000
400,000
300,000
(Sunday) Seattle Times/P-I
(Weekday) Seattle Times/P-I
Circulation
423,275
505,916494,657
473,882 469,853
437,637398,699
388,332 385,150
1996 2001 2003 2004 20090
How many subscribers will be picked-up the Seattle is still in question...
SPI Media Kit 6-3-9
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King & Pierce Counties: Comparison of Newspaper Distribution
NEWSPAPER HOUSEHOLDSSound Publishing 74%Seattle Times (Sunday) 36%Seattle Times (Weekday) 20%
Percentages are based on a Total Occupied Household count of 450,592 within our King & Pierce County trade area*.
Source: March 2008 ABC Audit, Sound Publishing Press Counts
Sound Publishing newspapers are delivered to 74% of the households within our King & Pierce County trade area*.
Comparison of NEWSPAPER DISTRIBUTION within our trade areas* of King and Pierce County:
161,801
331,856 King & Pierce County households
88,235
We’ve got you covered!
The Sunday metro daily misses 64% of the total households in these prime King & Pierce County neighborhoods.
Source: ABC Audit
* Sound Publishing King & Pierce County Trade Area (distribution area): Auburn, Bellevue, Black Diamond, Bonney Lake, Bothell, Enumclaw, Des Moines, Federal Way, Issaquah, Kenmore, Kent, Kirkland, Maple Valley, Medina, Mercer Island, Mill Creek, North Bend, Ravensdale, Redmond, Renton, Sammamish, Snoqualmie, Sumner, Vashon Island.
Home Delivery vs. Single Copy
• Would you prefer to see your advertising land inside the homes of your customers? 99% of Sound Publishing’s distribution in King & Pierce County is carrier-delivered right to the home.
• The Seattle Times circulation is about 20% single copy sales, picked up at newsstands by readers away from home.
Seattle Times (Sunday)
Seattle Times (Weekday)
SPI Media Kit 6-3-9
We’ve got you covered!
King County Demograph ics
King County’s Top 25 Zip Codes – RANKED BY HOUSEHOLD INCOME
RANKZip
Code City NameHousehold
IncomeTotal
Households
TOTAL CIRCULATION BY NEWSPAPER
We’ve got you covered!
Seattle Times
1 98039 Medina $207,605 1,135 859 400
2 98075 Sammamish $160,224 5,290 6,137 1,913
3 98053 Redmond $151,867 5,702 5,732 1,675
4 98040 Mercer Island $144,314 9,342 4,306 3,324
5 98077 Woodinville $134,611 4,512 817 1,328
6 98074 Sammamish $127,696 6,759 7,999 2,514
7 98006 Bellevue $118,343 14,193 11,443 4,102
8 98112 Seattle $116,128 9,366 — 2,422
9 98072 Woodinville $107,081 7,865 493 2,293
10 98019 Duvall $104,926 3,535 — 601
11 98014 Carnation $104,030 2,363 — 535
12 98033 Kirkland $103,774 14,738 12,858 3,791
13 98004 Bellevue $99,725 12,143 10,052 3,712
14 98029 Issaquah $98,332 6,745 5,686 1,900
15 98052 Redmond $96,772 22,817 18,273 4,978
16 98027 Issaquah $95,962 11,774 10,259 2,411
17 98024 Fall City $95,931 2,808 3,037*
(*521 weekly/2,516 monthly)433
18 98008 Bellevue $92,200 9,149 7,092 2,374
19 98045 North Bend $89,969 5,439 9,074**
(**1,903 weekly/7,171 monthly)990
20 98038 Maple Valley $89,912 9,634 8,981 1,950
21 98177 Seattle $89,719 7,334 — 2,610
22 98199 Seattle $86,877 9,191 — 2,477
23 98059 Renton $97,214 11,644 6,923 2,350
24 98028 Kenmore $86,598 8,046 6,957 1,741
25 98136 Seattle $86,529 6,746 — 1,568
Sound Publishing serves 17 of the top 25 wealthiest zip codes in King County.
We bring you top coverage in many of the area’s desirable communities.
Source: Claritas, Inc., 2008 Average Household Incomes by Zip Code. Claritas updates begin not with the previous year’s estimates, but with data from the most recent decennial census.
SPI Media Kit 6-3-9
9837498373
98376
98371 98372
9836098338
98386
98323
98396
98396
98054516
405
90
520
202
5
405
5
167 169
5
18
167
2
900
90
18
520
90
18405
202
202
203
169
516
0 5
Miles
N
SNOHOMISH CO.
KING CO.PIERCE CO.
KING CO.
9802398003
98422
98198
LakeUnion
Lake
Lk. Samm
amish
Washington
VashonIsland
BonneyLake
Mercer Island Reporter
Snoqualmie Valley Record
Auburn Reporter
Bellevue Reporter
Bonney Lake & Sumner Courier-Herald
Bothell/Kenmore Reporter
Kent Reporter
Redmond Reporter
Renton Reporter
Snoqualmie Valley Living
Covington/Maple Valley Reporter
Enumclaw Courier-Herald
Kirkland Reporter
Vashon-Maury Island Beachcomber
Issaquah/Sammamish Reporter
Federal Way Mirror
Corporate Address: 19351 8th Ave. NE, Suite 106, Poulsbo, WA 98370 • Toll Free: (888) 443-5815 • Phone: (360) 394-5800 • Fax: (360) 394-5841Email us at [email protected] or visit us online at www.soundpublishing.com
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SPI Media Kit 6-3-9
Bellevue ReporterAverage Age 25-45 22%
45-65 50%
65+ 24%
Female 69%
Married 71%
Have Children at Home 35%
Own Home 88%
Average Household Income $85,528
Average Discretionary Income $1,873/mo
Snoqualmie Valley RecordAverage Age 25-45 40%
45-65 50%
65+ 6%
Female 65%
Married 85%
Have Children at Home 52%
Own Home 91%
Average Household Income $96,200
Average Discretionary Income $1,741/mo
Redmond ReporterAverage Age 25-45 37%
45-65 47%
65+ 15%
Female 75%
Married 75%
Have Children at Home 42%
Own Home 83%
Average Household Income $90,640
Average Discretionary Income $1,826/mo
Mercer Island ReporterAverage Age 25-45 28%
45-65 45%
65+ 16%
Female 72%
Married 73%
Have Children at Home 51%
Own Home 83%
Average Household Income $102,447
Average Discretionary Income $2,485/mo
Bothell-Kenmore ReporterAverage Age 25-45 33%
45-65 57%
65+ 10%
Female 72%
Married 80%
Have Children at Home 43%
Own Home 83%
Average Household Income $84,057
Average Discretionary Income $1,571/mo
Our North King County readers earn household incomes 48% higher than Seattle’s average.
Source: Pulse Research 2008
Kirkland ReporterAverage Age 25-45 28%
45-65 58%
65+ 11%
Female 76%
Married 72%
Have Children at Home 35%
Own Home 91%
Average Household Income $90,660
Average Discretionary Income $1,695/mo
(Seattle/Tacoma DMA Average Household Income is $62,119 per Claritas, Inc.)
We’ve got you covered!
Nor th K ing County Demograph ics
SPI Media Kit 6-3-9
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The I s saquah Repor te r and The Sammamish Repor te r
IssaquahIssaquah’s blend of urban sophistication and small-town charm make it an irresistible combination. As the population swells with the town’s popularity, the number of incoming businesses have grown. Located 17 miles east of Seattle on Interstate 90, Issaquah has drawn high tech and retail giants, as well as national and international businesses. The city abounds with cultural arts, fine dining, unique shops, and business opportunities.
SammamishBordering Issaquah to the north lies Sammamish – a family friendly city whose residents enjoy a quality lifestyle. Luxury homes and townhouses are nestled along the scenic shores of Lake Sammamish. The majority of residents are affluent, educated homeowners who carefully protect the natural beauty of their environment. The city of Sammamish has a small business community located amidst their two shopping centers.
Our Sammamish and Issaquah readers are affluent, educated professionals.
We deliver to 98% of the homes
in these wealthy Seattle suburbs – nearly twice that of the metro daily.
The Issaquah/Sammamish ReporterAverage Age 25-45 49%
45-65 39%
65+ 10%
Female 61%
Married 77%
Have Children at Home 51%
Own Home 85%
Average Household Income $115,170
Situated against the scenic backdrop of the Cascade Mountains, the cities of Issaquah and Sammamish sport million dollar homes, vast greenbelts, and charming downtowns. The average household incomes in both of these cities rank among the top wealthiest zip codes in the Greater Seattle area. Residents participate actively in their communities and look to the friendly tabloid format of the Issaquah/Sammamish Reporter every Friday for local news and information.
Source: Pulse Research 2008
I s saquah & Sammamish C i rcu la t ion
Zip Code CityTotal
Households
Issaquah/Sammamish
Total
Sound Publishing
Coverage
Seattle Times
Sunday
Seattle Times/P-I
Sunday Coverage
98027 Issaquah 11,774 10,259 87.13% 4,335 36.82%
98029 Issaquah 6,745 5,686 84.30% 3,455 51.22%
98074 Sammamish 6,759 7,999 118.35% 3,957 58.54%
98075 Sammamish 5,290 6,137 116.01% 3,172 59.96%
Insert Total 30,568 30,081 98.41% 14919 48.81%
Source: ABC & CVC Audit
Independently Audited By:
SPI Media Kit 6-3-9
Renton ReporterAverage Age 25-45 32%
45-65 49%
65+ 18%
Female 72%
Married 75%
Have Children at Home 36%
Own Home 82%
Average Household Income $76,433
Average Discretionary Income $1,622/mo
Kent ReporterAverage Age 25-45 26%
45-65 55%
65+ 16%
Female 65%
Married 76%
Have Children at Home 31%
Own Home 84%
Average Household Income $75,446
Average Discretionary Income $1,331/mo
Auburn ReporterAverage Age 25-45 31%
45-65 55%
65+ 14%
Female 73%
Married 76%
Have Children at Home 38%
Own Home 76%
Average Household Income $72,535
Average Discretionary Income $1,421/mo
Covington-Maple Valley ReporterAverage Age 25-45 36%
45-65 52%
65+ 12%
Female 71%
Married 87%
Have Children at Home 54%
Own Home 93%
Average Household Income $86,622
Average Discretionary Income $1,374/mo
Federal Way MirrorAverage Age 25-45 29%
45-65 49%
65+ 18%
Female 66%
Married 79%
Have Children at Home 33%
Own Home 86%
Average Household Income $78,284
Average Discretionary Income $1,394/mo
Our South King County readers are active commuters living in suburban neighborhoods next door to Seattle.
Source: Pulse Research 2008
We’ve got you covered!
South K ing County Demograph ics
SPI Media Kit 6-3-9
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Federa l Way Shopp ing Pa tte rns & Demograph ics
Get complete coverage of one of Washington’s top markets.The Federal Way Mirror delivers five times more household distribution than any daily newspaper, to sprawling suburban neighborhoods, in Washington’s sixth-largest city.
Federal Way ranks among the fastest-growing areas in Washington for major businesses and population growth. The city of Federal Way is located between Seattle and Tacoma offering ease and convenience to commuters. The Federal Way Mirror is a must-buy, offering advertisers complete coverage in this consumer mega-market.
Source: Pulse Research 2008
Where Federal Way Readers ShopPercentage of readers who have shopped in each area in the last 30 days:
Southcenter Mall 38%
Celebration Plaza 31%
Seatac Village 26%
Tacoma Mall 26%
Kent Station 23%
Gateway Center 20%
Seattle 15%
Federal Way MirrorAverage Age 25-45 29%
45-65 49%
65+ 18%
Female 66%
Married 79%
Have Children at Home 33%
Own Home 86%
Average Household Income $78,284
Average Discretionary Income $1,394/mo
*Partial distribution in these ZIP Codes, to match school district boundaries.Important: Please add 2% to insert quantities for spoilage
Source: ABC & CVC Audit
Independently Audited By:
Federa l Way C i rcu la t ion
The Mirror delivers 5 times as many Federal Way homes as any daily.
Zip Code City
Total Households
Mirror Circulation
Sound Publishing
Coverage
Tacoma News-
TribuneWeekday
News-Tribune
Weekday Coverage
Seattle Times
Weekday
Seattle Times
Weekday Coverage
Seattle Times
Sunday
Seattle Times
Sunday Coverage
98001 Auburn* 10,530 5,423 51.50% 992 9.42% 1,573 14.94% 3,100 29.44%
98003 Federal Way * 16,924 10,484 61.95% 1,247 7.37% 2,359 13.94% 4,773 28.20%
98023 Federal Way 16,780 11,147 66.43% 1,438 8.57% 2,151 12.82% 4,410 26.28%
98032 Kent * 13,010 1,759 13.52% 370 2.84% 2,096 16.11% 3,997 30.72%
98198 Seattle* 12,835 908 7.07% 224 1.75% 2,424 18.89% 4,741 36.94%
98422 Tacoma 78,077 30,318 38.83% 1,745 21.82% 462 5.78% 1,117 13.97%
Mail - 21 - - - - - -
Total Circulation* 78,077 30,339 38.86% 6,016 7.71% 11,065 14.17% 22,138 28.35%
SPI Media Kit 6-3-9
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Bonney L ake and Enumc law Demograph ics
Zip CityTotal
Homes Enumclaw
Courier-Herald
Bonney Lake & Sumner
Courier-Herald
Sound Publishing
Coverage
Tacoma News
Tribune(Sunday)
Seattle Times/PI (Sunday)
Seattle/Tacoma
Combined Coverage
98010 Black Diamond 1,708 784 0 46% 31 610 38%
98022 Enumclaw 8,269 8,309 0 100% 991 2,241 39%
98092 Auburn 11,553 466 0 4% 820 3,189 35%
98321 Buckley 5,927 3,454 972 75% 1,327 396 39%
98323 Carbonado 313 218 0 70% 71 0 23%
98390 Sumner 4,390 0 4,203 100% 1,590 510 62%
98391 Bonney Lake 16,042 0 14,069 96% 3,997 1,903 37%
98051 Ravensdale 1,231 150 0 12% 318 0 26%
Total 48,600 13,381 19,244 67% 9,145 8,849 37%
Reach Bonney Lake’s and Enumclaw’s growing population of high-income, commuter family households.
EnumclawEnumclaw provides a great country environment. The city is located in the foothills of Mount Rainier, in close proximity to many recreational facilities and parks. The Enumclaw School District and Green River Community College provide excellent educational opportunities.
Bonney LakeLocated in the scenic shadow of majestic Mt. Rainier, Bonney Lake is growing to become a premier city for families and community in Western Washington. Located just a short drive from Seattle and Tacoma, Bonney Lake is your answer to living in a country community setting with easy access to city amenities. Lake Tapps is a residential community centered around an acclaimed 9-hole golf course with full access to a wide range of water sports.
The Bonney Lake & Sumner Courier-Herald and the Enumclaw Courier-Herald are the only two newspapers that can deliver these prime markets with over 73% household penetration necessary to drive sales to your place of business.
Bonney Lake readers are younger, higher-income families that commute to Federal Way, Tacoma and Auburn. Daily newspapers reach only 36% of these active consumers that have money to spend and a taste for metro amenities.
Enumclaw’s paid circulation reaches older families with strong incomes who are faced with few shopping selections in their quaint rural downtown. They report spending 43% of their shopping dollars at out-of-area malls, specifically the Commons in Federal Way, the South Hill Mall and the Auburn Super Mall. Nobody else reaches this hot marketplace the daily newspapers overlook!
Enumclaw Courier-Herald DemographicsAges 18 to 64 56%
Married 68%
Children At Home 39%
Own Home 83%
College Education 52%
Average Household Income $52,554
Income over $75k 10%
Bonney Lake & Sumner Courier-Herald DemographicsAges 18 to 64 64%
Married 60%
Children At Home 36%
Own Home 85%
College Education 52%
Average Household Income $60,282
Income over $75k 19%
The Courier-Herald readers spend 43% of their shopping dollars outside the area.
Source: Claritas 2007 for total households, ABC Audit 12/06 for Tacoma News Tribune and 3/07 for Seattle Times. *Figure from Melissa Data 2007
Bonney L ake & Sumner and Enumc law C i rcu la t ion
SPI Media Kit 6-3-9
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Vashon I s l and Shopp ing Pa tte rns & Demograph ics
Where Vashon Readers ShopPercentage of readers who have shopped in each area in the last 30 days:
Seattle 28%
West Seattle 31%
Southcenter Mall 30%
Tacoma 15%
Tacoma Mall 26%
Education LevelsHigh School 6%
Some College 14%
College Degree 21%
Post-Graduate 47%
Income LevelsUp to $30,000 11%
$30,000 - $40,000 10%
$40,000 - $50,000 11%
$50,000 - $75,000 24%
$75,000 - $100,000 17%
More than $100,000 27%
Target a powerful market the dailies miss.The metro dailies don’t cover Vashon’s local news and have poor circulation on the Island. This is why almost everyone on the Island subscribes to the Beachcomber. If your business draws customers from Vashon, the most effective way to reach them is through the Vashon-Maury Island Beachcomber.
Despite being only 15 minutes by ferry from Seattle, Vashon Island has maintained a separate identity, preserving a rural way of life that includes a vibrant local economy with no major retailers. Residents frequently travel to Seattle or Tacoma for shopping.
Vashon-Maury Island Beachcomber
Average Age 25-45 16%
45-65 39%
65+ 44%
Female 74%
Married 63%
Have Children at Home 22%
Own Home 90%
Average Household Income $79,520
Average Discretionary Income $1,450/mo
Our paid circulation reaches 9 out of 10 homes on rural Vashon Island.
Source: Pulse Research 2006
Zip Code CityTotal
HouseholdsBeachcomber
Circulation
Sound Publishing
Coverage
Tacoma News-
TribuneSunday
News-Tribune Sunday
Coverage
Seattle Times
Weekday
Seattle Times
Weekday Coverage
98070 Vashon 4,520 3,484 77.08% 209 4.62% 797 17.63%
Mail - 252 - -
Total Circulation 4,520 3,736 82.65% 209 4.62% 797 17.63%
Vashon I s l and C i rcu la t ion
Important: Please add 2% to insert quantities for spoilage
Source: ABC & CVC Audit
Independently Audited By:
SPI Media Kit 6-3-9
101
101
12
12
195
2
2
395
395
97
97
97
12
2
5
5
5
82
82
90
90
Klickitat
Clark
Wahkiakum
Cowlitz
Skamania
AsotinWalla Walla
Columbia GarfieldBenton
Franklin
Lewis County
Pacific CountyYakima
Thurston County
Whitman
Adams
Pierce County
Grays Harbor County
Kittitas
Mason County
King County
Kitsap County
Lincoln
Grant
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Jefferson County
Douglas
Snohomish County
Clallam County Chelan
Skagit County
Ferry
Pend Oreille
StevensOkanogan
Whatcom County
San Juan County
Island County
Grandview
Cheney
College Place
Clarkston
Washougal
West Richland
Toppenish
SelahChehalis
Ephrata
Port Orchard
Poulsbo
Prosser
Battle Ground
Wapato
Othello
Quincy
Airway Heights
East Wenatchee
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Omak
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Asotin
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Friday Harbor
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Republic
Woodland
Connell
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Chewelah
Forks
WaitsburgMabton
Kalama
Mattawa
Royal City
Morton
Winlock
Kittitas
Long Beach
Eatonville
Cle Elum
Grand Coulee
Bridgeport
Brewster
Kettle Falls
Twisp
Darrington
Tonasket
Oroville
Colton
Starbuck
Yacolt
Kahlotus
Mesa
La Crosse
Washtucna
Endicott
Garfield
Hatton
Oakesdale
Saint John
Lind
Malden
Latah
Tieton
Sprague
Toledo
Mossyrock
RockfordSpangle
George
Odessa
Pe Ell
Harrington
Wilson Creek
Roslyn
Carbonado
Coulee City
Creston
Almira
Springdale
Entiat
Mansfield
Cusick
Skykomish
Nespelem
Pateros
Index
Ione
Riverside
Metaline
Winthrop
Conconully
Northport
Concrete
Pullman
Sunnyside
Kelso
Moses Lake
Ellensburg
Centralia
Wenatchee
Aberdeen
Oak Harbor
Walla Walla
Pasco
Richland
Longview
Bremerton
Camas
Kennewick
Vancouver
Yakima
Everett
Spokane
Silverdale BainbridgeIsland
MercerIsland
WhidbeyIsland
LopezIsland
OrcasIsland
San JuanIsland
Langley
Naval Air StationWhidbey Island
NavalStationEverett
Bangor
Kingston
VashonIsland
Strait of Juan de Fuca
Puget Sound
CamanoIsland
5
GigHarbor
Tacoma
Seattle
Olympia
98070
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9862198624
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98665 98671
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9868598686
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205
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98297
SAN JUAN COUNTY
Journal of the San Juan Islands Published Wednesday
Islands’ Sounder Published Wednesday
Islands’ Weekly Published Wednesday
ISLAND COUNTY
Northwest Navigator- Whidbey/Everett Published Friday
Whidbey News-Times Published Wednesday & Saturday
South Whidbey Record Published Wednesday & Saturday
Oh Magazine Published Monthly
Whidbey TMC Non-subscriber product for all of Whidbey Island Published Wednesday
KITSAP COUNTY
Bainbridge Island Review Published Wednesday & Saturday
North Kitsap Herald Published Wednesday & Saturday
Kingston Community News Published Monthly
Central Kitsap Reporter Published Saturday
Bremerton Patriot Published Saturday
Port Orchard Independent Published Wednesday & Saturday
Northwest Navigator-Kitsap Published Friday
We’ve got you covered!
AUDITED BY
Circulation audits are verified by the Circulation Verification Council
SPI Media Kit 6-3-9
Sound Publishing keeps pace with Kitsap County’s growth.
Since 2001… • County households have increased 10%
• Sound Publishing’s Kitsap County circulation has increased 40%
• The Kitsap Sun’s circulation has decreased 12%
We’ve got you covered!
Ki t sap County C i rcu la t ion Growth
Source: ABC & CVC Audit
Independently Audited By:
2001 2002 2003 2004 2005 2006 2009
95,000
90,000
85,000
80,000
75,000
70,000
65,000
60,000
55,000
50,000
45,000
40,000
35,000
30,000
25,000
County households: 93,397
2009 County Households and Distribution
Kitsap Sun weekday circulation 27,359
Sound Publishing Inc. circulation in Kitsap County reaches 75,521 households
32,870
62,018
86,698
SPI Media Kit 6-3-9
Reach 90% of Kitsap County households.Sound Publishing’s six newspapers in Kitsap County allow you to target your advertising message to either a specific community or the entire county. Our broad distribution and quality editorial products give our advertisers the best of both worlds: complete coverage without the duplication or expense of direct mail products.
Where Kitsap Readers ShopPercentage of readers who have shopped in each area in the last 30 days:
Silverdale Seattle Tacoma
Bainbridge Island Review 51% 35% 1%
North Kitsap Herald 50% 11% 3%
Central Kitsap Reporter 71% 7% 6%
Port Orchard Independent 47% 7% 16%
Bremerton Patriot 45% 12% 7%
NW Navigator-Kitsap 34% 6% 20%
Discretionary Income
Average Discretionary Income
Percentage of Shopping Dollars Spent
Outside the Area
Bainbridge Island Review $1,670/mo 31%
North Kitsap Herald $1,170/mo 29%
Central Kitsap Reporter $1,260/mo 25%
Port Orchard Independent $1,175/mo 28%
Bremerton Patriot $ 910/mo 24%
NW Navigator-Kitsap $1,240/mo 24%
Kitsap readers have a total discretionary income of more than
$96 million each month.
Source: Pulse Research
Bainbridge IslandJust a half hour by ferry from Seattle, Bainbridge Island is a charming, culturally diverse town with a variety of local specialty businesses, but few major retailers. Average incomes and home values are high. Residents travel to Seattle or Silverdale for shopping.
BremertonBremerton is home to the county’s largest employer, the Puget Sound Naval Shipyard, and the downtown area is currently undergoing a major revitalization. Centrally located and affordable, Bremerton’s real estate is being snapped up by young families and commuters.
Central KitsapSilverdale is the retail heart of Kitsap County and has experienced huge commercial and residential growth in the last 10 years. This vibrant community is dominated by growing families, many of whom are active-duty or civilian-military employees.
North KitsapNorth Kitsap includes the Norwegian-themed waterfront town of Poulsbo and the neighboring communities of Hansville, Kingston, Indianola and Suquamish. The economy is diverse—a blend of tourism, small downtown shops and retailers.
Port OrchardPort Orchard is benefiting from the largest housing boom in the area and remains the seat of county government. The city contains a traditional downtown core, plenty of major retail options, and some of the area’s best recreation, from marinas to golf courses.
MilitaryPuget Sound is the U.S. Navy’s third-largest fleet concentration, with an annual payroll of one billion. The Navy is at the center of Kitsap County’s economy, with tens of thousands of civilian and active-duty military personnel at several area installations.
We’ve got you covered!
Ki t sap County Shopp ing Pa tte rns
SPI Media Kit 6-3-9
We’ve got you covered!
Ki t sap County Demograph ics
Bainbridge Island ReviewAverage Age 25-45 12%
45-65 54%
65+ 31%
Female 69%
Married 72%
Have Children at Home 31%
Own Home 82%
Average Household Income $96,790
Average Discretionary Income $1,676/mo
Port Orchard IndependentAverage Age 25-45 19%
45-65 50%
65+ 29%
Female 67%
Married 69%
Have Children at Home 24%
Own Home 82%
Average Household Income $58,000
Average Discretionary Income $1,177/mo
Bremerton PatriotAverage Age 25-45 27%
45-65 43%
65+ 28%
Female 67%
Married 56%
Have Children at Home 22%
Own Home 71%
Average Household Income $53,775
Average Discretionary Income $909/mo
North Kitsap HeraldAverage Age 25-45 13%
45-65 51%
65+ 36%
Female 79%
Married 67%
Have Children at Home 22%
Own Home 87%
Average Household Income $65,625
Average Discretionary Income $1,170/mo
Central Kitsap ReporterAverage Age 25-45 22%
45-65 44%
65+ 34%
Female 65%
Married 77%
Have Children at Home 30%
Own Home 83%
Average Household Income $62,000
Average Discretionary Income $1,258/mo
Northwest Navigator-KitsapAverage Age 25-45 57%
45-65 27%
65+ 9%
Female 45%
Married 55%
Have Children at Home 51%
Own Home 46%
Average Household Income $71,630
Average Discretionary Income $1,239/mo
Our readers are active consumers with strong household incomes.
Source: Pulse Research
Kitsap CountyFacing the neighboring cities of Seattle to the east, and Tacoma directly to the south, Kitsap County is a melting pot of 90,000 middle-to-upper class households set in a mix of sub-urban and rural neighborhoods. Kitsap’s abundance of natural resources and easy access to the major metro corridors make it a desirable place for com-muters, families, and military retirees. The fact that Kitsap is a longtime strategic stronghold for the Navy’s second largest fleet in the nation is a plus to the local economy.
SPI M
edia
Kit
6-3-
9
Kit
sa
p C
ou
nty
Cir
cu
latio
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We’
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you
co
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Impo
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: Ple
ase
add
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inse
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r spo
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. Sou
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for T
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Hou
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Cl
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08 E
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Hou
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Cla
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dat
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all
ABC
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Sour
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ap S
un c
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atio
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BC A
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12
mon
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ende
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31,
200
8.
Sour
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Tim
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I circ
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ABC
Aud
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Mar
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Sour
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BC &
CVC
Aud
it
Inde
pend
ently
audi
ted by
ZIP
CITY
Claritas 2008Total Households
Port Orchard Independent
Central Kitsap Reporter
Bainbridge Island Review
North Kitsap Herald
Northwest Navigator Kitsap
Bremerton Patriot
ZIP CODE TOTAL
Weekly Coverage
Kignston Community News (Monthly)
Kitsap Sun (Weekday)
Kitsap Sun (Weekday)
Kitsap Sun (Sunday)
Kitsap Sun (Sunday)
Tacoma News Tribune (Weekday)
Seattle Times (Weekday)
Seattle Times (Weekday)
9811
0 B
ainb
ridge
Isla
nd
9,0
39
- -
4,5
55
- -
- 4
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50
.39%
- 1
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11
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1,0
02
11.0
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1,8
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9831
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9831
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34.3
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40
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03
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9831
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213
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9831
4 B
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9831
5 S
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1
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100%
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9.
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9833
7 B
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19
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173
6.
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9834
0 H
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1,1
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- 7
60
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760
69
.03%
1436
304
27
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313
28
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- 1
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9834
2 In
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824
-
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7 9
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95
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57
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9834
5 K
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31
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98
22.7
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7 22
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9834
6 K
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3,6
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,761
1
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81
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5717
866
24
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934
25
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- 3
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9.83
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9835
9 O
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201
10
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232
12
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208
1
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9836
6 P
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12,
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9,6
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,851
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6.
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9836
7 P
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458
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9837
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9838
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9838
3 S
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8
,176
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-
6,4
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2,4
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,761
33
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- 5
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%
9839
2 S
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9852
8 B
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30,
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31.5
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,837
5
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6.
05%
SPI Media Kit 6-3-9
South Whidbey RecordAverage Age 25-45 10%
45-65 49%
65+ 40%
Female 68%
Married 74%
Have Children at Home 16%
Own Home 91%
Average Household Income $75,600
Average Discretionary Income $1,625/mo
Whidbey News-TimesAverage Age 25-45 15%
45-65 45%
65+ 39%
Female 61%
Married 71%
Have Children at Home 19%
Own Home 77%
Average Household Income $63,100
Average Discretionary Income $1,260/mo
Where Whidbey Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:
Cascade Mall Burlington Bellingham Alderwood Mall Everett
South Whidbey Record 6% 9% 4% 46% 21%
Whidbey News-Times 50% 42% 12% 17% 6%
NW Navigator-Whidbey 55% 38% 13% 16% 4%
Reach Whidbey’s military, commuter and local workforce.
North WhidbeyOak Harbor is a thriving, scenic city with a young population of military families, beautiful waterfront properties and an influx of tourists each summer. While the city has many major retailers of its own, residents still enjoy traveling off-Island for significant purchases.
South WhidbeyOnly 20 minutes by ferry to Everett, South Whidbey Island is equal parts quiet retirement community and commuter haven. Because the shopping options on South Whidbey are limited, residents make frequent trips to the mainland.
MilitaryNaval Air Station Whidbey Island is home to thousands of young military families. Many of the top jobs at NAS Whidbey go to Navy pilots who are college-educated, earn high salaries and enjoy a wealth of military benefits.
About a third of
Whidbey Island shopping dollars go “off Island.”
Northwest Navigator-Whidbey/EverettAverage Age 25-45 63%
45-65 19%
65+ 12%
Female 61%
Married 83%
Have Children at Home 58%
Own Home 55%
Average Household Income $52,430
Average Discretionary Income $1,046/mo
Source: Pulse Research
We’ve got you covered!
Whidbey I s l and Shopp ing Pa tte rns & Demograph ics
SPI M
edia
Kit
6-3-
9
Wh
idb
ey
Is
lan
d C
irc
ula
tio
n
We’
ve g
ot
you
co
vere
d!
Impo
rtant
: Ple
ase
add
2% to
inse
rt qu
antit
y fo
r spo
ilage
.
So
urce
for T
otal
Hou
seho
lds:
Cla
ritas
200
8 Es
timat
ed H
ouse
hold
s. C
larit
as d
ata
is u
sed
in a
ll AB
C au
dits
.
So
urce
for S
kagi
t Val
ley
Hera
ld c
ircul
atio
n: A
BC A
udit,
24
mon
ths
ende
d De
cem
ber 3
1, 2
004
Sour
ce fo
r Eve
rett
Hera
ld c
ircul
atio
n: A
BC A
udit,
12
mon
ths
ende
d M
arch
31,
200
8.
Sour
ce fo
r Sea
ttle
Tim
es/P
I circ
ulat
ion:
ABC
Aud
it, 1
2 m
onth
s en
ded
Mar
ch 3
1, 2
008.
Sour
ce: A
BC &
CVC
Aud
it
Inde
pen
den
tly
Aud
ited
By
ZIP
CITY
Claritas 2008 Total Households
Northwest Navigator Whidbey/ Everett
South Whidbey Record
Whidbey News-Times
ZIP CODE TOTAL
Weekly Coverage
Whidbey North TMC
SOUND Paid+TMC Circulation
SOUND Paid+TMC Coverage
Skagit Valley Herald
Skagit Valley Herald Coverage
Everett Herald (Weekday)
Everett Herald Coverage (Weekday)
Seattle Times (Weekday)
Seattle Times Coverage (Weekday)
9819
9 S
eattl
e 9
,323
2
00
- -
200
2.
15%
- 2
00
2.15
% -
- 2
,254
24
.18%
9820
6 E
vere
tt -
145
-
- 1
45
- 1
45
- -
-
9820
7 E
vere
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945
-
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- 9
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-
9822
3 A
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758
360
-
- 3
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360
2.
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60
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% 3
,864
24
.52%
723
4.
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9823
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,200
-
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08
- 1
,308
59
.45%
- 1
,308
59
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- 2
23
10.1
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63
11.9
5%
9823
9 C
oupe
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2
,763
-
267
1
,864
2
,131
77
.13%
1,6
39
3,7
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- 6
0 2.
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290
10
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9824
9 F
reel
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- 8
82
- 8
82
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882
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- 9
8 5.
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196
11
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9825
3 G
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7
63
- 3
13
105
4
18
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13
631
82
.70%
- 2
6 3.
41%
146
19
.13%
9826
0 L
angl
ey
2,5
18
- 1
,436
-
1,4
36
57.0
3% -
1,4
36
57.0
3% -
93
3.69
% 3
66
14.5
4%
9827
1 M
arys
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8
,756
9
50
- -
950
10
.85%
- 9
50
10.8
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2,5
18
28.7
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57
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%
9827
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ak H
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4,84
9 3
,226
-
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7,8
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,061
1
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4 86
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481
3.
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203
1.
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756
5.
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9827
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ak H
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14
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- 1
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3,6
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- 3
,670
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58,
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9,3
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20,
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34.4
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,913
2
7,20
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541
0.
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7,0
85
12.0
3% 5
,551
9.
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Mai
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11
292
2
17
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-
520
-
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8,90
5 9
,327
4
,498
6
,983
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0,80
8 35
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6,9
13
27,
721
47.0
6% 5
41
0.92
% 7
,085
12
.03%
5,5
51
9.42
%
SPI Media Kit 6-3-9
We’ve got you covered!
The Marysv i l l e G lobe & Ar l i ng ton T imes Newspaper s
Important: Please add 2% to insert quantities for spoilage
Readers today look to the Marysville Globe for local community news, information and advertising, just as other readers have done since the paper was first published in the 1890s. The prosperous city of Marysville has developed into a rapidly growing retail shopping area, served every week by the Marysville Globe.
MarysvilleWith a population of 36,000 residents and growing, Marysville is the 3rd largest city in Snohomish County. This vibrant and charming city is the center of a thriving retail marketplace, including Kohl’s, Wal-Mart, Target, Best Buy and other national retailers. Dubbed as “The Strawberry City” due to the large number of strawberry farms that once surrounded the city in its earlier days, Marysville is home to a 13-story destination resort hotel scheduled to open in 2008 by the Tulalip Tribe.
ArlingtonHistoric downtown Arlington retains its picturesque small-town feel, conveniently located 41 miles north of Seattle and 10 miles north of Everett. A steady influx of businesses and people continue to be attracted to the area’s strong, healthy local economy and quality family lifestyle. The city’s rapidly growing population of 15,000 is expected to double by 2025.
With a history that also dates back to the 1890s, the Arlington Times offers a powerful connection to this quaint community. With no major retail stores in Arlington, residents do most of their shopping in nearby Marysville, just minutes away. They also travel to Everett and Seattle for big ticket purchases.
Marysv i l l e & Ar l i ng ton C i rcu la t ion
Source: ABC & CVC Audit
Independently Audited By
The Marysville Globe has been serving active families for over four generations.
The Arlington Times can deliver your advertising message to local consumers.
Source: Pulse Research 2008
Zip Code CityTotal
Households Arlin
gton
Ti
mes
Mar
ysvi
lle
Glob
e
Zip
Code
To
tal
Soun
d Pu
blis
hing
Co
vera
ge
Ever
ett H
eral
d Su
nday
Cove
rage
Seat
tle T
imes
Wee
kday
Cove
rage
Seat
tle T
imes
Su
nday
Cove
rage
98223 Arlington 15,758 5,300 - 5,300 33.63% 4,478 28.42% 723 4.59% 1,311 8.32%
98270 Marysville 14,976 - 9,504 9,504 63.46% 4,859 32.45% 923 6.16% 1,426 9.52%
98271 Marysville 8,756 - 4,513 4,513 51.54% 2,910 33.23% 557 6.36% 1,223 13.97%
39,490 5,300 14,017 19,317 48.92% 12,247 31.01% 2203 5.58% 3960 10.03%
Mail - 297 147 444 - - -
Total Circulation 39,490 5,597 14,164 19,761 50.04% 12,247 31.01% 2203 5.58% 3960 10.03%
Marysville GlobeAverage Age 25-45 38%
45-65 50%
65+ 8%
Female 78%
Married 77%
Have Children at Home 51%
Own Home 74%
Average Household Income $66,789
Average Discretionary Income $1,314/mo
Arlington TimesAverage Age 25-45 41%
45-65 42%
65+ 13%
Female 70%
Married 78%
Have Children at Home 44%
Own Home 78%
Average Household Income $68,154
Average Discretionary Income $1,362/mo
SPI Media Kit 6-3-9
We’ve got you covered!
San Juan I s l ands Shopp ing Pa tte rns & Demograph ics
Journal of the San Juan IslandsThe Journal is based in Friday Harbor and primarily covers San Juan Island.
Average Age 25-45 16%
45-65 51%
65+ 31%
Female 67%
Married 71%
Have Children at Home 21%
Own Home 79%
Average Household Income $77,548
Average Discretionary Income $1,428/mo
The Islands’ SounderThe Sounder is based in Eastsound and primarily covers Orcas Island.
Average Age 25-45 11%
45-65 58%
65+ 31%
Female 72%
Married 68%
Have Children at Home 17%
Own Home 83%
Average Household Income $75,470
Average Discretionary Income $1,219/mo
The Islands’ WeeklyThe Islands’ Weekly is mailed to every address on the San Juan Islands each week.
Average Age 25-45 18%
45-65 46%
65+ 36%
Female 63%
Married 56%
Have Children at Home 15%
Own Home 80%
Average Household Income $62,350
Average Discretionary Income $1,310/mo
Only Sound Publishing delivers to the San Juan Islands.Despite proximity to Bellingham and Seattle, the daily newspapers don’t cover the San Juan Islands. Instead, nearly 100% of households depend on our publications.
The beautiful rural setting makes the San Juans a popular location for vacations and the most expensive real estate market in the state. The Islands are accessible by Washington State Ferry or airplane, and some can only be reached by private boat.
San Juan IslandThe picturesque seaport of Friday Harbor is the business and residential core and county seat of the breathtaking San Juan Islands. San Juan Island residents are among the highest number of boat owners per capita in the country and enjoy golfing and whale watching.
Orcas IslandEastsound is the Island’s commercial center complete with restaurants, shops, galleries and historical museums. The Island’s affluent homeowners enjoy frequent Orca whale sightings, sailing, kayaking and mountain biking — with frequent shopping trips to the mainland. Local Bed and Breakfasts are busy year-round for those seeking a peaceful escape from the city or romantic getaways.
Lopez IslandLopez Island is the first stop on the Washington State Ferry from the mainland. Many residents here and throughout the San Juan Islands regularly shop in Bellingham and Seattle for major goods and services not found on the Islands. Lopez Island is home to entrepreneurs, artists, craftspeople, musicians, farmers, fisherfolks, even a local winery and golf course.
Where San Juan Islanders ShopPercentage of readers who have shopped in each area in the last 30 days:
Burlington Mt. Vernon Anacortes Cascade Mall Bellingham Seattle
Islands’ Sounder 41% 42% 43% 39% 18% 11%
Islands’ Weekly 35% 42% 35% 28% 13% 12%
Journal of the San Juans 27% 29% 20% 28% 16% 8%
Our circulation covers nearly 100% of the
total households in this Northwest
paradise.
Source: Pulse Research 2007
SPI M
edia
Kit
6-3-
9
Sa
n J
ua
n I
sla
nd
s C
irc
ula
tio
n
20
09
We’
ve g
ot
you
co
vere
d!
Sour
ce: A
BC &
CVC
Aud
it
Inde
pen
den
tly
Aud
ited
By
*Is
land
s’ W
eekl
y is
dis
trib
uted
by
mai
l onl
y.
Impo
rtant
: Pl
ease
add
2%
to in
sert
quan
titie
s fo
r spo
ilage
So
me
ZIP
Code
s in
the
San
Juan
Isla
nds
cont
ain
only
Pos
t Offi
ce B
oxes
.Th
is is
why
we
may
dis
tribu
te m
ore
copi
es to
hom
es th
an th
ere
are
addr
esse
s in
a Z
IP C
ode.
ZIP
CITY
Claritas 2008 Total Households
Islands' Sounder
Islands' Weekly
Journal of the San Juan Islands
ZIP CODE TOTAL
Weekly Coverage
Skagit Valley Herald
Skagit Valley Herald Coverage
Seattle Times (Weekday)
Seattle Times Coverage (Weekday)
9824
5 E
asts
ound
1
,977
1
,925
2
50
114
2
,289
11
5.78
% -
75
3.79
%
9825
0 F
riday
Har
bor
3,4
38
221
2
50
1,7
82
2,2
53
65.5
3% -
224
6.
52%
9826
1 L
opez
Isla
nd
1,3
79
135
1
,927
-
2,0
62
149.
53%
- 2
3 1.
67%
Inse
rt To
tal
6,7
94
2,2
81
2,4
27
1,8
96
6,6
04
97.2
0% -
322
4.
74%
Non
Inse
rted
Mai
l -
400
2
00
1,2
15
1,8
15
- -
Tota
l Cir
cula
tion
6,7
94
2,6
81
2,6
27
3,1
11
8,4
19
123.
92%
- 3
22
4.74
%
SPI Media Kit 6-3-9
Source: www.ccpd.com/demographics (Port of Chelan County)
A direct line to business owners and top management in two key Washington markets.
BellinghamThe Bellingham Business Journal is considered a vital communicator of local business information to key decision makers throughout Whatcom County. Home of Western Washington University, Bellingham boasts a highly educated workforce that supplies major employers locally and around the region. The Business Journal caters to the area’s diverse mix of industry, including high-tech, business, education, and retail sectors.
WenatcheeBusinesses owners depend on the Wenatchee Business Journal to stay informed about their diverse economy. The sunny climate in the Wenatchee Valley has always been ideal for agriculture. Recently the area’s cheap hydroelectric power has attracted high-tech giants like Microsoft and Yahoo, who have spent hundreds of millions of dollars locally on state-of-the-art internet data centers. The Wenatchee Business Journal is your conduit to reach the region’s business leaders.
Wenatchee Business Journal Demographics
Total Nonfarm Employment Jobs 34,965
Services 10,417
Government 6,169
Wholesale & Retail Trade 5,842
Manufacturing 2,096
Agriculture 6,504
Construction 1,601
Other 2,336
Employment by Industry | Chelan County area
32,360
34,190
36,950
37,26037,730
30,000
35,000
40,000
200620052004200320022001
33,370
Wages | Chelan County areaEst. Median Household Income $43,368
Est. Per Capita Income (2000) $25,332
Average Annual wage $30,786**Based on an averaging of the above-listed Employment Industry sectors
Employment Growth | Chelan County
Bellingham Business Journal Demographics
25%
19%16%
12%13%
5%
5%4%
16.8%
17.7%29.9%
18.6%6.7%
5.1% 5.2% Other
Wholesale & Retail Trade
Government
Manufacturing
Agriculture
Construction
Services
Whatcom pie chart
Chelan pie chart
Agriculture, Forestry, Fishing & Hunting
Services
Wholesale Trade
Other
Construction
Manufacturing
Retail Trade
Government
Employment by Industry | Whatcom County area
25%
19%16%
12%13%
5%
5%4%
16.8%
17.7%29.9%
18.6%6.7%
5.1% 5.2% Other
Wholesale & Retail Trade
Government
Manufacturing
Agriculture
Construction
Services
Whatcom pie chart
Chelan pie chart
Agriculture, Forestry, Fishing & Hunting
Services
Wholesale Trade
Other
Construction
Manufacturing
Retail Trade
Government
Source: Washington State Employment Security Department, June 2007
Rates of Employment | Whatcom County area2003 2004 2005 2006 2007
Labor Force 95,700 100,000 103,000 103,200 105,800
Total Employment 89,300 94,300 97,800 98,500 101,600
Total Unemployment 6,400 5,700 5,200 4,700 4,200
Unemployment Rate 6.70% 5.70% 5.00% 4.60% 4.00%
Wages | Whatcom CountyUp to $30,000 33%
$30,000 - $40,000 12%
$40,000 - $50,000 10%
$50,000 - $75,000 21%
$75,000 - $100,000 11%
More than $100,000 13%Source: Washington State Employment Security Department
Total Employment Jobs 55,718
Agriculture, Forestry, Fishing & Hunting 2,281
Construction 7,376
Manufacturing 8,814
Wholesale Trade 3,044
Retail Trade 10,505
Services 29,37
Government (Includes Local, State, & Federal) 14,009
Other 6,752Source: Covered Employment & Wage Data, Fourth Quarter 2006Washington State Employment Security Department
25%
19%16%
12%13%
5%
5%4%
16.8%
17.7%29.9%
18.6%6.7%
5.1% 5.2% Other
Wholesale & Retail Trade
Government
Manufacturing
Agriculture
Construction
Services
Whatcom pie chart
Chelan pie chart
Agriculture, Forestry, Fishing & Hunting
Services
Wholesale Trade
Other
Construction
Manufacturing
Retail Trade
Government
Source: 2006 Claritas, www.wenatchee.org
Source: www.ccpd.com/demographics (Port of Chelan County)
We’ve got you covered!
The Wenatchee & Be l l i ngham Bus iness Journa l s
SPI Media Kit 6-3-9
Kitsap CountyBases: Naval Base Kitsap (the Bremerton naval station and the Bangor submarine base), Puget Sound Naval Shipyard, Keyport Undersea Warfare Center.
On-base employment of 27,375 makes up about 36 percent of total employment in Kitsap County, with an annual payroll of one billion dollars, and another $253.9 million in pensions.
Island CountyBase: Naval Air Station Whidbey.
On-base employment of 10,066 comprises 68 percent of total employment in Island County, with an annual payroll of $399.1 million, and another $91.1 million in pensions.
Snohomish CountyBase: Naval Station Everett
On-base employment of 4,517 comprises about 2 percent of employment in Snohomish County, with an annual payroll of $159.1 million, and $138.1 million in pensions.
Photo credits: Navy Region Northwest
We’ve got you covered!
Nor thwest Nav iga to r M i l i t a ry Demograph ics
Target the Navy’s $1.5 billion payroll with the Northwest Navigator.The Northwest Navigator is the official military newspaper serving this audience with exclusive distribution to all Pacific Northwest Navy bases, military housing and installations and off-base newsstands.
Puget Sound is the U.S. Navy’s third largest fleet concentration area. The Department of the Navy spends about $3 billion annually in the region, which is home to approximately 26,000 active duty members, 16,000 civilian employees, 5,800 drilling reservists, 76,000 family members, and 48,000 Navy retirees. The region’s military installations and facilities occupy more than 28,000 acres of land.
Demographics of Navigator ReadersDistributed every Friday to Naval Base Kitsap, Naval Air Station Whidbey Island, Naval Station Everett.
Readership Age 18 -29 21%
30-44 45%
45-65 24%
Female 51%
Married 66%
Have Children at Home 54%
Own Home 51%
Average Household Income $64,758
Average Discretionary Income $1,149/mo
Northwest Navy Stats: A $2.1 Billion Economic ImpactCombined statistics for Kitsap Military Bases (Kitsap County), NAS Whidbey (Island County) and Naval Station Everett (Snohomish County)
Employment (uniformed & civilian) 41,958
Annual Payroll $1.558 billion
Military Retiree Pensions $483.1 million
Health Care Paid to Private Providers $50.2 million
Purchases of Local Goods & Services $133.1 million
Net Direct Impact* $2.125 billion
n $483 Million in Pension Payroll Influence millions of dollars in retiree
pension spending when you advertise in the Northwest Navigator. Fifteen percent of our readers are over 55 years old and include military retirees whose pensions are administered through the bases.
n Reach the perfect audience The population of the U.S. Navy is
the perfect demographic—affluent, educated, young, energetic, tech savvy consumers with 100% employment. Our average reader is 41 years old, 79% have attended some college and 67% are wired with high speed internet.
Source: Washington State Office of Financial Management and Pulse Research
The Navigator has exclusive distribution on Navy Region Northwest
bases, military installations and Navy housing.
No other publication is distributed to 100%
of base personnel and Navy housing.
SPI Media Kit 6-3-9
Important: Please add 2% to insert quantities for spoilage
Source: ABC & CVC Audit
Independently Audited By:
We’ve got you covered!
Nor thwest Nav iga to r C i rcu la t ion 20 09
KITSAP PENINSULA
ZIP CODE CITY Circulation
98310 Bremerton 231
98311 Bremerton 120
98312 Bremerton 2,058
98314 Bremerton 1,280
98315 Silverdale 3,428
98337 Bremerton 261
98345 Keyport 320
98346 Kingston 190
98366 Port Orchard 162
98370 Poulsbo 135
98383 Silverdale 239
98528 Belfair 181
Insert Total 8,605
MAIL 69
Total Circulation 8,674
WHIDBEY/EVERETT
ZIP CODE CITY Circulation
98199 Seattle 200
98206 Everett 145
98207 Everett 945
98223 Arlington 360
98271 Marysville 950
98277 Oak Harbor 3,226
98278 Oak Harbor 3,490
Insert Total 9,316
MAIL 11
Total Circulation 9,327
Grand Total 18,001
TARGETS A POWERFUL AUDIENCE
Active Duty26,100
Navy Family 42,341
Civilians 15,655
Contractors 11,400
Reservists 2,399
Retirees 55,510
SPI Media Kit 6-3-9
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C O M P L E T E L I S T I N G O F W A S H I N G T O N N E W S P A P E R N E T W O R K P U B L I C AT I O N S :
BUSINESS JOURNALSBellingham Business Journal
publishes MonthlyWenatchee Business Journal
publishes Monthly
CLALLAM COUNTYForks Forum*
publishes WednesdayPeninsula Daily News*
publishes Sunday-FridaySequim Gazette*
publishes WednesdaySequim This Week*
publishes Wednesday
ISLAND COUNTYNorthwest Navigator - Whidbey/Everett
publishes FridayOh Magazine
publishes bimonthlySouth Whidbey Record
publishes Wednesday & SaturdayWhidbey News-Times
publishes Wednesday & SaturdayWhidbey TMC
Non-subscriber product for all of Whidbey Island, publishes Wednesday
JEFFERSON COUNTYPeninsula Daily News*
publishes Sunday-Friday
KITSAP COUNTYBainbridge Island Review
publishes FridayBremerton Patriot
publishes FridayCentral Kitsap Reporter
publishes FridayKingston Community News
publishes MonthlyNorth Kitsap Herald
publishes FridayNorthwest Navigator - Kitsap
publishes FridayPort Orchard Independent
publishes Friday
KING COUNTY Auburn Reporter
publishes FridayBothell/Kenmore Reporter
publishes WednesdayCapitol Hill Times*
publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Covington/Maple Valley Reporterpublishes Friday
Enumclaw Courier-Heraldpublishes Wednesday
Federal Way Mirrorpublishes Wednesday & Saturday
Issaquah/Sammamish Reporterpublishes Friday
Kent Reporterpublishes Wednesday & Saturday
Kirkland Reporterpublishes Wednesday
Madison Park Times*publishes Monthly
Mercer Island Reporterpublishes Wednesday
North Seattle Herald-Outlook*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Queen Anne News/Magnolia News*publishes Wednesday
Redmond Reporterpublishes Friday
Renton Reporterpublishes Friday
Russian World News*publishes Twice Monthly
Shoreline/Lake Forest Park Enterprise*publishes Wednesday
Snoqualmie Valley Recordpublishes Wednesday
Snoqualmie Valley Livingpublishes Monthly
South Seattle Beacon*publishes 1st & 3rd Wed of each month (publishing the 5th Wed when applicable)
Sports Seoul USA*publishes Friday
Vashon-Maury Island Beachcomberpublishes Wednesday
MASON COUNTY Shelton-Mason County Journal*
publishes Thursday
PIERCE COUNTYBonney Lake & Sumner Courier-Herald
publishes WednesdayEl Siete Dias*
publishes Wednesday(also in King and Snohomish Counties)
Fort Lewis Ranger*publishes Friday
The Northwest Airlifter*publishes Thursday
Tacoma Daily Indexpublishes Weekdays
Weekly Volcano*publishes Thursday
SAN JUAN COUNTYIslands’ Sounder
publishes WednesdayIslands’ Weekly
publishes TuesdayJournal of the San Juans
publishes Wednesday
SNOHOMISH COUNTYArlington Times
publishes WednesdayEdmonds Beacon*
publishes ThursdayEdmonds Enterprise*
publishes WednesdayLynnwood Mountlake
Terrace Enterprise*publishes Wednesday
Marysville Globepublishes Wednesday
Mill Creek Enterprise*publishes Wednesday
Mukilteo Beacon*publishes Wednesday
NICKEL PUBLICATIONSLittle Nickel
publishes WeeklyNickel Ads
publishes Weekly
* Network Partner Newspapers
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