western union project on 4 p's of marketing

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Western Union 1 Table of Contents . .1 Western Union.........................................1 History...............................................1 Corporate Profile.....................................2 A World-Class Brand................................. 2 Western Union Products................................3 Send and Receive Money..............................3 In Person..........................................4 Online.............................................5 Bill Payments....................................... 6 Business Solutions.................................. 6 Prepaid Services and Money Orders...................7 Prepaid Cards......................................7 Money Orders.......................................7 Western Union Pricings................................8 Western Union Promotions..............................9 Western Union Reunion...............................9 My Western Union Membership Program................11 The My WU membership program makes sending money easy..............................................11 University of Education Lower Mall Campus Lahore

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Western Union 1

Table of Contents

......1

Western Union..........................................................................................................1

History......................................................................................................................1

Corporate Profile......................................................................................................2

A World-Class Brand............................................................................................2

Western Union Products...........................................................................................3

Send and Receive Money......................................................................................3

In Person............................................................................................................4

Online.................................................................................................................5

Bill Payments........................................................................................................6

Business Solutions.................................................................................................6

Prepaid Services and Money Orders.....................................................................7

Prepaid Cards.....................................................................................................7

Money Orders....................................................................................................7

Western Union Pricings............................................................................................8

Western Union Promotions.......................................................................................9

Western Union Reunion........................................................................................9

My Western Union Membership Program..........................................................11

The My WU membership program makes sending money easy.....................11

Western Union Placements.....................................................................................12

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Western Union 2

Western Union

Moving Money for Better

History

Western Union has been making their customers' lives a little better for more than

160 years.

Founded as the New-York and Mississippi Valley Printing Telegraph Company in

1851, Western Union continues to span distances with innovative technology. For

more than 160 years, also have been a powerful force fueling global economic

growth and innovation.

Today, WU promote global economic opportunity and growth by bridging gaps in

the financial services sector. It growing product portfolio includes business

solutions, consumer-to-consumer money transfer, bill-payment services and

stored-value options such as prepaid cards. Online, by phone, from more than

100,000 ATMs and through more than 500,000 Agent locations worldwide,

Western Union aims to move money anytime, anywhere and any way its

customers choose, helping consumers and businesses grow.

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Corporate Profile

A World-Class Brand

Western Union Business Solutions is a global leader in foreign exchange and

international payments. With industry expertise and market-leading technology, it

help companies to deliver funds fast.

In 2009, Western Union acquired Custom House, an award-winning industry

leader with over 18 years of experience in international payments and currency

risk management. By leveraging Custom House's technological innovation and

industry experience with a globally-recognized company with a strong financial

backing, this acquisition allowed us to further establish our presence in the field of

global business-to-business payments, helping our clients to expand into

competitive, profitable new markets.

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Western Union Products

Western Union does so much more than simply send money. Every day it helps

connect family, friends and businesses in every part of the globe.

The services that Western Union provides are given below:

Send and Receive Money

Bill Payments

Business Solutions

Prepaid, Phone and Gift Cards and Money Orders.

Send and Receive Money

Whether customers are in the U.S., Africa, Pakistan or another part of the globe,

they can send and receive money through Western Union. And do it with ease. It

nearly everywhere — from big cities to remote villages.

In many countries, it provides other options to send money, such as Online or by

Phone using a credit or debit card.

And when it comes to receiving money, it offers customers options depending on

the receiver's location. This includes the customer's:

Home

Bank account

Prepaid card

Wallet account tied to a mobile phone (a mobile "wallet")

More about our money transfer service:

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In Person

At one of its many Agent locations around the world, customers receive the

expertise and knowledge of WU personable Agent clerks.

Once the completed forms and applicable funds are provided to the Agent clerk,

the transaction is made and the money is available within minutes for the receiver

to pick up at a convenient Agent Location. 

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Western Union 6

Online

The computer is part of your everyday life. That's why Western Union makes the

online option available for you to send money worldwide 24/7. Plus, customers

can easily check the status of their online transfer. 

It is a screenshot of WU Online Money Transfer

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Bill Payments

Western Union’s Payment Services are a convenient and reliable way for its

customers to make payments to thousands of payees, including utility, auto

finance, mortgage and insurance companies and government entities.

It offers both cash and electronic payment options, on either a one-time or

recurring basis. Payments can be made at a participating Agent

location, online or by phone.

This service provides payees and recipient companies with comprehensive and

customizable bill payment solutions that help improve cash flow and reduce costs.

Business Solutions

Western Union helps companies compete globally. With a strong focus on

payment services and foreign exchange expertise, it design solutions with your

business in mind.

Its international banking relationships, extensive industry knowledge and tailored

solutions uniquely position us to provide businesses with more opportunities.

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Prepaid Services and Money Orders

Western Union's money transfer and bill payment services are complemented by

its variety of prepaid services, including reloadable prepaid, gift and phone cards,

and money orders.

Prepaid Cards

Time is precious to you. You want something that offers easy money management.

It can help with one of its many prepaid card products available at its Agent

Locations (primarily in the U.S.) or by visiting WUPrepaid.com.  There's no long-

term commitment and you are protected against theft or loss.

Prepaid cards also allow:

Direct deposit from an employer.

Opportunity to reload money online.

Withdrawal of money from an ATM.

Online shopping anywhere the respective debit card is accepted.

Money Orders

Money orders are an alternative to checks. They're easy to cash at a bank or retail

location, as well as deposit into a bank account, and they make paying bills easy.

Money orders are sold at participating Western Union Agent Locations.

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Western Union 9

Western Union Pricings

The Western Union money transfer charges vary from region to region.

Here is the table of prices/charges for sending money from Pakistan to other countries.

Amount Charges1 - 2000 6002001 – 8000 8808001 – 12000 116012001 – 16000 136016001 – 20000 168020001 – 30000 188030001 - 40000 209040001 – 60000 313060001 – 70000 333070001 – 80000 373080001 – 100000 4500100001 – 120000 4900120001 – 140000 5700140001 – 160000 6500160001 – 180000 7300180001 – 200000 8100

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Western Union Promotions

The latest promotions of western union are:

Western Union Reunion

Send money online to Pakistan with Western Union and WU might send you to

Pakistan! Enter the Western Union Reunion and 165 lucky winners will win a

flight to Pakistan.

To qualify, send money from the UK, Norway, or Denmark to loved ones in

Pakistan and you could win a flight home to Pakistan. Your receiver will need to

pick up the funds in Pakistan at National Bank, UBL, JS Bank, Askari Bank, NBP

Exchange, or Ravi Exchange.

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Western Union 11

University of Education Lower Mall Campus Lahore

Western Union 12

My Western Union Membership Program

The My WU membership program makes sending money easy.

Log in and view your transfer history whether you sent money online or at any of

our 46,000 agent locations.

  Save your contacts to speed up how you send money next time.

 Earn points with every qualifying transfer, then redeem them for rewards.

 Joining the My WU program is quick, easy, and free. Sign up today*.

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Western Union Placements

Western union is available on more than 500,000 Agent’s Locations worldwide.

It is available on more than 1,000 Agent’s Locations in Lahore Pakistan. Some on them are given below.

Western Union Ravi Exchange, Lower Mall Branch.

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Western Union Ravi Exchange, Chauburgi Branch.

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Western Union 15

Parex Western Union Chauburgi Branch

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Western Union 16

Western Union Post Office, Housing Scheme, Near Samanabad,

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Western Union 17

Western Union Ravi Exchange, Samanabad Branch.

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Western Union 18

Zarco Exchange, Western Union.

National Bank of Pakistan, Chauburgi Branch

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Western Union 19

National Bank of Pakistan, Western Union.

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Western Union 20

Meezan Bank , Allama Iqbal Town Branch, Western Union.

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