Western States AffiliateDigital Strategies and

Internal Communications Overview

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Digital Strategies and Internal Communications Overview

• The Western States Affiliate currently has eight main volunteer and staff communications outlets:1. Roman’s Blog2. Volunteer Communiqués3. Donor Communiqués4. Social Media5. WSA Town Hall Meetings6. Senior Management Communiqués7. SharePoint8. Heart.org

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DIGITAL STRATEGIESOVERVIEW

WSA Digital Strategies and Internal Communications

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Social Media• WSA Social Media outlets include:

Facebook - Best of the West – American Heart Association

Twitter - @AHA_WSA You Tube -

www.youtube.com/wsaheartvideos Flickr -

http://www.flickr.com/photos/aha_wsa/

• Local division social media accounts4

Roman’s Blog

• Affiliate EVP Roman Bowser updates blog every Friday• Features 3-5 volunteer and staff highlights each week• Available at www.romansblog.org

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Heart.org

• Includes: Heart.org/wsavolunteers—features information and

materials for Volunteer Virtual Gatherings, online trainings, WSA calendar of events

Local heart.org division pages—features information about local events, volunteer opportunities, and community education programs 6

VOLUNTEER AND DONOR COMMUNIQUES OVERVIEW

WSA Digital Strategies and Internal Communications

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Volunteer Communiqués • Volunteer communiqués include:

Volunteer Voice—Bi-monthly e-newsletter sent to over 400,000 email addresses; drives traffic to heart.org

Volunteer website Virtual Volunteer Gathering

—Quarterly teleconference lead by volunteer board members, featuring volunteer success from around the WSA

News from the Heart—National Center property. Extranet site and e-newsletter Juntos – Newsletter that focuses on our Latino audience – distributes to over

50,000 email addresses

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Donor Communiqués

• Donor communiqués include: Roman Bowser’s bi-monthly donor newsletter,

including annual Thanksgiving card Best of the West—WSA annual report

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EMPLOYEE COMMUNICATIONS OVERVIEW

WSA Digital Strategies and Internal Communications

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Senior Management Communiqués

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Weekly Development News from chief development officer

Volunteer Development News from senior development officer

News You Can Use from senior vice president for Health Strategies

HR Update from senior vice president for Human Resources

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Town Hall Meetings

• Quarterly all-staff teleconferences• Highlighting best practices, sharing passion

stories, recognizing staff and volunteer successes and providing affiliate goal updates

• Facilitated by EVP and other affiliate leadership with staff and volunteer presenting

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SharePoint• Shared workspace for WSA staff• Organized by affiliates, departments and work

groups• Staff resource for news, tools, reports and

best practices

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