Hillar y Rodham Clinton answers audience questions at the 2014 Leadership Academy

WelcomeYou’re not going to want to miss the 18th annual Western Health Care Leadership Academy (formerly the California Health Care Leadership Academy), attended by physicians and health care power players from across the western U.S. This conference brings you the best in professional development, opportunities to network with and learn from peers, and the latest information to enhance your career and address your organization’s challenges in innovative ways.

Continuing its tradition of excellence, this year’s Leadership Academy will bring together top practitioners and thinkers to share strategies and resources for accelerating the shift to a more high performing and sustainable health care system. We’ll examine the most significant operational, financial and environmental challenges facing health care today and present proven models and innovative approaches that will enable you to transform your organization’s care delivery and business practices.

We are also delighted to welcome keynote speaker Malcolm Gladwell, author of phenomenally successful bestsellers that have changed the way we think about our world.

We hope to see you in Hollywood!

Sincerely,

Luther Cobb, M.D. President, California Medical Association

Dyanna Johnson President, California Medical Group Management Association

wwelcome

Loews Hollywood Hotel

Why attend?• Prepare for changes affecting your profession, your practice and your economic future

• Learn techniques to minimize financial risks and boost the bottom line

• Acquire skills needed to excel as a medical practice, medical staff or organizational leader

• Network with your colleagues

aattend

Who goes?

Where is it?

• Physicians and nurses in private, group or academic practice and in administrative and management positions

• Medical practice managers

• Hospital chiefs of staff, MEC members, senior administrators and board members

• Medical group and health plan administrators and board members

The 18th Annual Western Health Care Leadership Academy will be held at Loews Hollywood Hotel. Loews is located at the Hollywood Highland Center — a one-of-a-kind destination in the heart of Hollywood offering an eclectic mix of shopping, dining, and entertainment venues, including the Dolby Theatre (home of the Oscars®), Cabo Wabo Cantina, and TCL Chinese Theatre (formerly Grauman’s, home of the Hollywood Walk of Fame). A block of rooms has been reserved for Leadership Academy at a special rate of $219/night. These rates are guaranteed through May 6, 2015, or until the room block is filled. To make a reservation, call (855) 563-9749 and mention the Western Health Care Leadership Academy or book online at http://cal.md/whcla2015.

Loews Hollywood Hotel

1755 N. Highland Avenue

Hollywood, CA 90028

Healthcare CEOs discuss the dynamics of a changing marketplace at the 2014 Leadership Academy

Leading Change...The Western Health Care Leadership Academy was created to help physicians and other health system stakeholders better understand leading-edge trends and developments in the rapidly changing health care marketplace. Since its inception, the Academy’s focus has expanded to include promotion of effective medical practice management and development of essential physician leadership skills. Recognizing that leadership demands command of current and relevant information, the Leadership Academy is designed to arm participants with knowledge and tools to enable development of creative, proactive and collaborative solutions to address your practice’s or organization’s challenges.

Continuing a tradition of programming excellence, the 2015 Leadership Academy will bring together top practitioners and experts to share strategies and resources for leading change in the fast-changing health care environment. The conference will examine operational, financial; and environmental challenges and provide tools to help transform care delivery and business practices in a way that positions physicians as proactive leaders, rather than reactive victims, of change. Special presentations by Malcolm Gladwell, author of bestsellers that have changed the way we think about our world, and Siddartha Mukherjee, MD, author of the Pulitzer Prize winning The Emperor of All Maladies: A Biography of Cancer, will round out a not-to-be-missed event (watch for the Ken Burns-produced film adaptation of The Emperor of All Maladies scheduled to air on PBS at the end of March). Watch for conference agenda details to be posted soon at www.westernleadershipacademy.com.

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Expo Hall

Keynote Speaker Malcolm Gladwell

The 18th Annual Western Health Care Leadership Academy is

delighted to welcome keynote speaker Malcolm Gladwell – author

of phenomenally successful bestsellers that have changed the way

we think about our world.

His first book The Tipping Point, has been a New York Times

bestseller for 400+ weeks. It gave us new tools for understanding

trends and embedded the term “tipping point” in our everyday

vocabulary.

Gladwell is truly one of the most impactful thinkers of the 21st

century. His books have deepened our understanding of the human

mind and how we make decisions, as well as the factors that

contribute to high levels of success.

He has also been named one of the 100 most influential people by

TIME magazine and one of the Foreign Policy’s Top Global Thinkers.

sspeakers

VIP UPGRADE AVAILABLE

Exclusive interactive breakout

session with Malcolm Gladwell!

Special Guest Siddhartha Mukherjee, M.D.

We are also excited to welcome special guest speaker Siddhartha

Mukherjee, M.D., an oncologist, cancer researcher and Pulitzer

Prize-winning science writer bringing new insights into the causes

and cures of cancer.

Dr. Mukherjee’s accomplishments as both a physician and author are

powerful, illuminating and inspiring.

In his Pulitzer Prize-winning book, The Emperor of All Maladies:

A Biography of Cancer, Dr. Mukherjee gives readers a fascinating

look into the origins and causes of cancer, its deadly effect on the

human body, how it has virtually enveloped modern civilization, and

the epic battles that are taking place to control, cure and conquer it.

Dr. Mukherjee is currently working with filmmaker Ken Burns on a

film based on the book. The documentary is scheduled to air on PBS

in spring 2015.

sspeakers

Early bird -

received on or

before 5.1.15

Received

after

5.1.15

VIP Upgrade $295 $395

Physician member* $795 $895

Practice managers and

staff (non-MD):

CAMGMA Member

Nonmember$295

$495

$395

$595

Nonmember

physician, attorney,

other**

$1,095 $1,195

Medical students

and residents

$95 $95

Allied health

professionals

(RN, PA, etc.)

$495 $595

Medical and specialty

society staff

$495 $595

Non-MD spouse/

guest (receptions and

meal functions only)***

$195 $195

PHONE 800.795.2262 FAX 916.551.2036.

ONLINE www.westernleadershipacademy.com

MAIL Leadership Academy, 1201 J St, # 300, Sacramento, CA 95814.

VIP UPGRADE Register with the VIP Upgrade and enjoy more “up close and personal”

experience, including express conference check-in, preferred seating,

small group interactive breakout session with Malcolm Gladwell and

more. For more details, visit www.westernleadershipacademy.com.

DISCOUNTS FOR MULTIPLE REGISTRATIONSFive or more full tuition-paying attendees (excluding students, residents

and spouses/guests) from the same medical practice, medical group

or medical staff are eligible for tuition discounts of $50 per person.

Registration forms must be submitted together.

CANCELLATIONS Due to costs incurred, cancellations received prior to May 1, 2015, are

subject to a $25 administrative fee. Cancellations received on or after May 1

but prior to May 18 are subject to a $100 administrative fee. No refunds will

be issued for cancellations received on or after May 18. * Members of participating medical societies.** $300 of this fee may be applied to first year CMA dues.*** Attendance of educational sessions requires full tuition.

4 Ways To Registerrregister

Please use a separate form for each individual registering (except spouse or guest registering with you).

NAME / DEGREE _______________________________________________________________

TITLE ________________________________________________________________________

ORGANIzATION _______________________________________________________________

STREET ADDRESS ______________________________________________________________

CITy / STATE _____________________________________________ zIP _________________

DAyTIME PHONE ____________________________ FAX _____________________________

E-MAIL _______________________________________________________________________

(Please provide e-mail for purposes of receiving registration confirmations and CME certificate.)

Physician Member CAMGMA Member Nonmember

Will a non-physician spouse or guest attend Academy receptions or meal functions?

Spouses/guests who are physicians or who attend Academy educational sessions must register

separately and pay full tuition. If yes, include applicable fee and enter guest’s name below:

________________________________________________________________________________

PAyMENT

Academy tuition $ ______________

Spouse/guest registration $ ______________

TOTAL $ ______________

Check enclosed (payable to CMA)

Charge my credit card:

American Express

Mastercard VISA

Card #

Expiration date ___________ /___________

Zip code of credit card billing address:

____________________________________

Signature (required!) :

____________________________________

Name on card if different from above:

____________________________________

________-________-________-________

“The WHCLA is one of the very best meetings I attend. The mix of insights on political, economic and

social issues affecting physicians is awesome and stimulates

out-of-the-box thinking on ways to shape a better

future for physicians and their patients. I invariably leave this

conference with concepts I can both apply and share with

colleagues. Highly recommended!”

-Paul R. Phinney, MD, Past President, California Medical Association

1201 J Street, Suite 300, Sacramento, CA 95814