WIADCA West Indian American Day Carnival Association

Events held From Thursday August 31st to

Monday September 3rd, 2017

CELEBRATING CARIBBEAN CARNIVAL & CULTURE: “FROM A DREAM TO A LEGACY”

50TH ANNIVERSARY OF PRESENTING CARIBBEAN COSTUMES, HEART THROBBING MUSIC AND JOYOUS REVELERY FOR MILLIONS AS WE PRESENT PROGRAMS THAT BRING TOGETHER CARIBBEAN

CULTURE, HISTORY & TRADITIONS.

WIADCA OVERVIEW

West Indian American Day Carnival Association (WIADCA) is a non-profit 501 (c) 3, US tax exempt organization that promote, develop and celebrate Caribbean arts, culture and traditions to the world.

WIADCA hosts cultural and educational events throughout the year including the New York Caribbean Carnival, the largest cultural parade in North America (held annually on Labor Day in New York City). Carnival celebrations feature electrifying live entertainment from various aspects of Caribbean culture. Events include performances by top Caribbean Entertainers while giving opportunities to young aspiring artistes to promote their talents, in addition to fierce competitions showcasing steelband orchestras, junior carnival and the creativity of spectacular kings and queens costumes. The Carnival Parade features thousands of masqueraders in fantastic costumes comprising over 40 established groups (Mas Bands) of costumed revelers dancing to heart throbbing infectious music along the parade route lined with over 1.5 million attendees from around the world. All taking place amidst hundreds of vendors selling exotic and delicious Caribbean cuisine, scores of large Corporate floats, clothes, jewelry, crafts and national memorabilia along the parade route on the historic Eastern Parkway in Flatbush, Brooklyn.

WHY NY CARIBBEAN CARNIVAL?

• Millions of viewers throughout the US - covered by mainstream media

e.g. NBC, ABC and Fox TV Networks • Over 1.5 million live audience and participants from around the world

at Parade • Increase sales at all Carnival related events leading up to and

including Parade

• Social media engagement on several platforms including Facebook, Twitter, Pinterest and Instagram

• Fun and energy-filled positive events engaging thousands of visitors

and New Yorkers North America and New York City’s largest cultural festival!

• Well established on the North East US calendar for the last 50 years

• Cultural Concerts attended by tens of thousands

• Forum to interact with consumers

The New York Caribbean Carnival events are supported by high ranking government officials in New York and the Caribbean along with heads of large corporations, small businesses, the media, community leaders and thousands of loyal patrons.

Demographics:

• Education level: 50% college or other higher level degrees

• Median Income: Over $50K per year

• Occupations: Health/Medical, Education, Banking, Law, Construction, Small Business Owners, Professional Service Providers and many others

• Total Estimated On-Site Attendance: 2,000,000 • Total Participants in Masquerade Bands and Steelbands: 100,000 Attendance by Gender: • Female: 60% *Male: 40% Almost 10 million people live in New York City and its surrounding areas. Caribbean-Americans make up m o r e t h a n 1.5 million of that number. Attendees by Income: • $45,000 and under - 20% * $45,001 to $75,000 - 30%

• $75,001 to $90,000 - 15% * $90,001 to $125,000 - 20%

• $125,001 to $200,000 - 5% * $200,001 and up - 5%

Attendance by Gender:

• High school: 30% *Some college: 35%

• College graduate: 25% *Graduate school: 10%

• Families with Children: *With children at home: 70%

• Others: 30%

Audience

Age Attendance

New York Caribbean Carnival

2016 Audience Analysis

NY CARIBBEAN CARNIVAL OFFERS OPPORTUNITIES TO

COMPANIES • Leverage publicity • Raise awareness & increase brand loyalty • Increase live advertising, exposure promotions & sales • Customized for Facebook page etc • Company’s social media followers tell us why they want to

#2Fete at the NY Caribbean Carnival! (“Fete” is a well known Caribbean term for “party”

• Winners vote every day for one month • Prizes: Tickets to the NY Caribbean carnival events

PARADE SPONSOR

Engage the biggest outdoor party in the North East USA on Eastern Parkway on Labor Day from 11 am to 6 pm with thousands of participants, hundreds of thousands of attendees and millions of viewers. Participate with your branded float and walkers. Enjoy pre-event advertising and promotions. Utilize media and social media content opportunities.

Corporate Sponsorship • Customized program to fit brand strategy and cultural immersions

opportunities • Activation Areas • Customized Branded Content on Jumbo screens at concert events • Sponsorship platforms can be obtained at each event during the

Concert Series, the VIP Breakfast and VIP Luncheon • Sponsored float in WIADCA Carnival Parade

• Owned or shared grandstand in sponsors’ village near Judges Stage

• All forms of Media – Pre & Post Events

• Digital ads on WIADCA’s website and at events

• Banner light pole signage on parade route for 5 weeks

• Dedicated social media posts on WIADCA’s Facebook, Twitter,

Instagram and YouTube

Small Business Sponsorship • One booth space and basic float in the Caribbean Carnival Parade route

• Six tickets to each event during the Concert Series • 2 VIP Breakfast and Luncheon tickets

• One page ad in10,000 journals distributed to sponsors, concert goers,

government offices, on-line and at year-round events

• Digital ad on Jumbotron

• Brand presence on WIADCA’s website for 30 days

• Two seats at WIADCA VIP President’s viewing grandstand next to Judging Stage

Presenting Sponsorship

• Official Presenter for New York Caribbean Carnival 4 Days/Nights of Events at Brooklyn Museum & Parade

• Brand presenter of (1) Night at the Brooklyn Museum Stage – eg: Steelband Panorama Competition

• Activation areas to engage attendees at event(s) that you sponsor or at Parade

• One (1) Grand Marshal of your choice (pending approval by

WIADCA) • Logo/signage in over 100,000 flyers/posters distributed in the Tri -

State area & Internationally • WIADCA’s website linked to sponsor website for one year,

logo/name on Jumbotron and live-stream advertising • Four hanging light pole banners for 5 weeks on Parade route • Sponsor branded gift bags at VIP Breakfast & Luncheon • Speaking opportunity at breakfast, photo ops with grand marshals,

corporate and government leaders • Your company’s name on sleeves of official WIADCA shirts at the

Parade

• This package may be customized to align with your brand

POSSIBILITY OF PARTNERSHIP WITH COMPANY AT OTHER NEW YORK EVENTS OUTSIDE OF CARNIVAL WEEK!

Benefits of Sponsorship

Presenting

Title

Major

Supporting

Sponsor name will be part of the official event (i.e., SPONSOR NAME presents 50th Anniversary Celebration of the West Indian American Carnival Parade or SPONSOR NAME presents the 50th Anniversary of New York’s Caribbean Carnival

X

X

Most prominent name and logo placement on all printed materials related to event (i.e., tickets, journal, promotional materials, website)

X

X

Prominent name and logo placement on all printed materials related to event (i.e., tickets, journal, promotional materials, website)

X

X

Most Prominent Ad in Souvenir Journal X X

Prominent Ad in Journal X X

Prominent Sponsor name recognition in all press releases related to events

X

X

Name recognition in all press releases related to sponsored events

X

X

Logo Placement on WIADCA Website X X X X

Preferred Seating/Tables/Tickets at Events X X X X

Access to VIP Areas and Photo Opportunities with Celebrity Guests

X

X

X

X

Sample Sponsorship Benefits

Presenting Brand Sponsor: $250,000 to be the Presenting Sponsor of the Entire Weekend of Events

Title Brand Sponsor:

$100,000 to be the Title Sponsor of 1 event of the sponsor’s choice

Major Brand Sponsor: $75,000 to be a Major Sponsor of 2 events of the sponsor’s choice

Major Brand Sponsor:

$50,000 to be a Major Sponsor of 1 event of the sponsor’s choice

Supporting Sponsor: $25,000 to be a Supporting Sponsor of 1 event of sponsor’s choice

OPTION 1

Title: Your Company & the NY Caribbean Carnival: Includes:

• VIP Lounge on Eastern Parkway • Jumbotron Ads • Social media • Online marketing • Journal Ad • Waiver of fees for your parade float • NY Daily News or Caribbean Life full page editorial (Depends on $$ level)

OPTION 2 Your Company or Shared VIP Lounge on Eastern Parkway Includes: • Jumbotron Ads • Social media • Journal Ad • Waiver of fees for parade float & walkers Please let us know if you prefer a different combination of benefits for your package. (Depends on $$ level)

New York Caribbean Carnival Week Opportunities

EVENT

DATE

ATTENDANCE

DESCRIPTION

New York Caribbean

Carnival Kickoff Caribbean Reggae Fusion

August 31st

8pm

1,500 – 2,000

Dynamic performance by popular musical entertainers from the Caribbean and the US along with costume competition.

Brass Fest

Sept 1st

8pm

5,000 +

Four of the best Caribbean (music) bands and chart-topping artistes-featuring: Soca, Zouk (French Caribbean), Chutney (Indo-Caribbean) and Reggae music Genres.

Panorama Steelband

Competition

Sept 2nd

8pm

5,000 +

Bands from across the US and Canada gather and compete for prizes, trophies and the title “Best Seelband of the Carnival Season”.

Dimanche Gras

Sept 3rd

7pm

3,500 +

Featuring the best Calypso performers, guest artistes, a spectacular Kings & Queen of the band Competition (Large 15 ft. high costumes), dance troupes and VIP sponsors reception.

VIP Grand Marshals Breakfast &

Sponsors Luncheon

Sept. 4th 8 to 10:30 am

1pm to 5:00 pm

600 +

By Invitation Only-Signature event for Grand Marshals, sponsors, politicians, government officials and Caribbean diplomats that kick-0ff the Carnival Parade and culminate at the exclusive luncheon at Brooklyn Museum on Eastern Parkway

WIADCA Presents New York Caribbean

Carnival Parade

Sept 4th 11am to

6 pm 1,500,000 +

North America’s ‘Greatest Show on Earth”. WIADCA’s signature event presented in Brooklyn, New York! Millions of visitors from all over the world attend. Scores of colorful floats all accompanied by thousands of costumed masqueraders and heart throbbing music add to the pageantry, electricity and revelry of Carnival! Hundreds of food vendors provide added spice, tastes and aromas!

Additional Opportunities Sept 4th 11am to 6pm

1,500,000

Your Company’s Air Lounge on Eastern Parkway next to Judges Platform for your special guests, VIP’s, Media and Refreshments

MAINSTREAM MEDIA COVERAGE

• Most major national networks and media houses cover the NY

Caribbean Carnival. The exponential increase in 2016 is expected to continue in 2017.

• Use these stats on your website and social media! • Pre-event and post-event media coverage–radio, press and

television. Available for use on your marketing platforms

GUARANTEE WITH HIGH LEVEL SPONSORSHIP

• Full page editorial coverage of a topic of choice in the NY Daily News

or Caribbean Life Newspapers in the special segment for the NY Caribbean Carnival with pictures of members, branding and your organization ads.

• Reach: 500,000 in print and potential for several hundred thousand more online

ONLINE YOUR COMPANY ONLINE MARKETING • The WIADCA website linked to your website for the events • Display a message from company to the public and special offer to the

target market • Advertising on the WIADCA’s landing page pre-event • E-Blasts to followers and subscribers

JUMBOTRON ADS

• Jumbotron screens are the focal points at all the day-time and night- time

outdoor events preceding the parade. • Company logo and/or ads will be shown on the screens for all the events

(6 in total, 2 daytime, 4 nighttime)

COMPANYLOUNGE Your own branded air lounge on the Parkway • A hospitality tent on Eastern Parkway next to the Judges.

• Full open front

• Key focal point media

• Will host media, VIP’s and guests

• Branding: Front and sides and entire back wall of tent.

For more sponsorship information contact:

wiadcainc@gmail.com.

WIADCA’S MAIN OFFICE: 323-325 Rogers Avenue

Brooklyn, NY 11225. TEL # (718) 467-1797

General email: wiadcainc@gmail.com Twitter/Facebook/Instagram @wiadca

THANK YOU