west europe coolers 2012 report
DESCRIPTION
Zenith’s report on West Europe Coolers provides a comprehensive analysis of both the bottled and point of use water cooler markets in West Europe. Packed with data and insights, including regional overviews for easy comparison along with 16 detailed country sections, the report offers great value for money.TRANSCRIPT
zenithinternational specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT ���� MERGERS & ACQUISITIONS ���� COMMERCIAL & MARKET ���� OPERATIONS & TECHNICAL ���� WATER & GEOTHERMAL ���� ENVIRONMENT & CARBON ���� PACKAGING & DISTRIBUTION
Zenith Report
West Europe Coolers
2012
© Zenith International Ltd 2012
Introduction
� Zenith International has produced a range of reports covering a diverse range of markets within the global beverage industry for more than 20
� For the 2012 report, the UK has bee
� In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a seriouinterest. West Europe Coolers 201and tables provide analysis of recent market developments. We are particularly grateful for the help we have received from these companies in compiling this report.
� We hope that you find West Europe Coolers 20research on a regular basis and always welcome any comments or suggestions about possible improvements.
Iva Hatzold Market Analyst Zenith International
specialist consultants to the food and drink industries worldwide
Zenith International has produced a range of reports covering a diverse range of markets within the global 20 years.
report, the UK has been included as a country profile for a second consecutive year.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a seriou
12 contains up-to-date profiles on the leading companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have
nies in compiling this report.
We hope that you find West Europe Coolers 2012 a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible
zenithinternational specialist consultants to the food and drink industries worldwide
Zenith International has produced a range of reports covering a diverse range of markets within the global
as a country profile for a second consecutive year.
In producing our reports, we aim to contact every significant company active in the appropriate sector and to provide as complete a picture as possible at a price accessible to any business with a serious commercial
companies, while text, charts and tables provide analysis of recent market developments. We are particularly grateful for the help we have
a useful tool in your business planning. We update our research on a regular basis and always welcome any comments or suggestions about possible
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 1 – Overview Pages 13-51 Market summary 14 Bottled water coolers 15 The advent of POU 16 POU and bottled coolers - one industry or two? 17 Water types 18 Packaging formats 19-20 Outlets – bottled water coolers 22-23 Outlets – POU 24-25 Rented vs sold POU units 26 Conversion of bottled water coolers versus new POU cooler business 27 Throughput 28 Machine types – bottled water coolers 29 Machine types - POU 30 Service and maintenance 31 Price structures and market value 32 Price structure and market value – bottled water coolers 33 Price structure and market value - POU 34
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 1 – Overview Cancellations 35 Contract lengths 36 Industry structure – total installed base 37 Industry structure – bottled water coolers 38 Industry structure – POU 39 Industry structure – mergers and acquisitions 40-41 Regulatory environment 42-46 Key market developments and issues for the future 47-50 Forecasts 51
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 2 – Country profiles (16) Pages 52-346 Commentary and charts showing: Market overview – bottled coolers and point of use Industry developments Contract lengths Cancellations Throughput Outlets Machine types Water types Rented versus sold Legislation Maintenance and additional services Price structure and revenue Leading companies Forecasts to 2016 Countries include: Austria; Belgium; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; UK
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 3 – Overview charts Pages 347-360 1 Total cooler units, 2007-2011 348 2 Cooler share by country, 2011 349 3 Cooler units by country, 2011 350 4 Forecast total cooler units, 2011-2016 351 5 Forecast total cooler units by country, 2016 352 6 Water cooler volumes, 2007-2011 353 7 Cooler share of bottled water market, 2007-2011 354 8 Water types, 2011 355 9 Packaging size, 2011 356 10 Leading bottled cooler groups, 2011 357 11 Leading bottlers, 2011 358 12 Forecast water cooler volume, 2011-2016 359 13 Leading POU groups, 2011 360
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 4 – Overview tables (cont.) Point of use analysis 20 POU units by country, 2007-2011 381 21 POU units annual % change, 2007-2011 382 22 POU units per 1,000 population, 2007-2011 383 23 POU distribution by outlet (% share), 2011 384 24 POU rented vs sold units, 2011 385 25 POU water cooler unit characteristics (% share), 2011 386 26 POU rental and sold units income, 2011 387 Industry structure 27 Top 25 national water cooler distributors, 2007-2011 388-389 28 Bottled cooler distributor groups, 2009-2011 390-393 29 Bottled cooler brands, 2007-2011 394-395 30 Water cooler bottlers, 2007-2011 396-397 31 Top bottled cooler distributors by country, 2007-2011 398-407 32 POU companies by country, 2007-2011 408-423 33 Leading national POU companies, 2010-2011 424-426
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 4 – Overview tables Pages 361-434
Total market analysis 1 Bottled water market, 2007-2011 362 2 Bottled Coolers and point of use, 2007-2011 363 3 Cooler units by country, 2007-2011 364 4 POU share of cooler units, 2007-2011 365 5 POU conversion, 2011 366 Bottled water coolers analysis 6 Bottled cooler units by country, 2007-2011 367 7 Bottled cooler units annual % change, 2007-2011 368 8 Bottled cooler units per 1,000 population, 2007-2011 369 9 Bottled cooler and bulk water volumes, 2007-2011 370 10 Bottled cooler volume and bulk water annual % change, 2007-2011 371 11 Throughput by country, 2009-2011 372 12 Breakdown by water types, 2011 373 13 Cooler water types by country % share, 2011 374 14 Breakdown by packaging by types, 2011 375 15 Packaging sizes by country % share, 2011 376 16 Bottled cooler market characteristics, 2011 377 17 Water for cooler consumption per person, 2007-2011 378 18 Bottled cooler revenue indicators by country, 2011 379 19 Bottled cooler revenue indicators, 2009-2011 380
© Zenith International Ltd 2012
zenithinternational specialist consultants to the food and drink industries worldwide
Contents
Section 4 – Overview tables (cont.) Market forecast 34 Forecast POU water cooler units, 2011-2016 427 35 Forecast POU units per 1,000 population, 2011-2016 428 36 Forecast POU units annual % change, 2011-2016 429 37 Forecast bottled water cooler units, 2011-2016 430 38 Forecast bottled water cooler units per 1,000 population, 2011-2016 431 39 Forecast bottled water cooler volumes by country, 2011-2016 432 40 Forecast cooler units by country, 2011-2016 433 41 Forecast POU share of total cooler units, 2011-2016 434
Section 5 – Company profiles Pages 435-660 Section 6 – Appendices Pages 661-670
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STRATEGY & MANAGEMENT ���� MERGERS & ACQUISITIONS ���� COMMERCIAL & MARKET ���� OPERATIONS & TECHNICAL ���� WATER & GEOTHERMAL ���� ENVIRONMENT & CARBON ���� PACKAGING & DISTRIBUTION
Water Cooler Market - Austria
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© Zenith International Ltd 2012
Section 2 - Austria 1. Market overview - bottled coolers and point of use
Units in December 2007 2008 2009 2010 2011
Units
% growth
Units per '000 people
Million litres
% growth
Units
% growth
Units per '000 people
Units
POU % share
Bottled water coolers
Point of Use
Total coolers
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© Zenith International Ltd 2012
Section 2 - Austria 2. Market overview - bottled coolers and point of use
� Commentary
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© Zenith International Ltd 2012
Section 2 - Austria 3. Market overview - bottled coolers and point of use
Industry developments
� Commentary
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© Zenith International Ltd 2012
Section 2 - Austria 4. Market structure - bottled coolers
� Commentary
0
5000
10000
15000
20000
25000
30000
2007 2008 2009 2010 2011
Bottled water cooler units 2007-11
0
5
10
15
20
25
2007 2008 2009 2010 2011
Bottled water cooler volume 2007-11
Million litres
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© Zenith International Ltd 2012
Section 2 - Austria 5. Market structure - bottled coolers
Contract lengths
� Commentary
Cancellations
� Commentary
Throughput
� Commentary
Throughput 2010 2011
Litres per cooler
18.9l bottles per cooler per month
Cancellations 2010 2011
Quit rate %
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© Zenith International Ltd 2012
Section 2 - Austria 6. Market structure - bottled coolers
Outlets
� Commentary
Outlets, 2011
Commercial
Domestic
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© Zenith International Ltd 2012
Section 2 - Austria 7. Market structure - bottled coolers
Machine types
� Commentary
Water types
� Commentary
Machine types, 2011
Hot-cold
Cold-ambient
Water types, 2011
Spring
Others
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© Zenith International Ltd 2012
Section 2 - Austria 8. Market structure - bottled coolers
Legislation
� Commentary
Maintenance and additional services
� Commentary
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© Zenith International Ltd 2012
Section 2 - Austria 9. Market structure - point of use
� Commentary
0
1000
2000
3000
4000
2007 2008 2009 2010 2011
Point of use units 2007-11
Units added, 2011BWC to POU
conversionsNew POU
Replacement rate %
Number of units
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© Zenith International Ltd 2012
Section 2 - Austria 10. Market structure - point of use
Outlets
� Commentary
Outlets, 2011
Offices
Factories
Institutions
Shops
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© Zenith International Ltd 2012
Section 2 - Austria 11. Market structure - point of use
Machine types
� Commentary
Rented/sold
� Commentary
Maintenance and additional services
� Commentary
Machine types, 2011
Hot-cold
Cold-ambient
Carbonated
Rented/Sold split, 2011
Rented
Sold
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© Zenith International Ltd 2012
Section 2 - Austria 12. Price structure and revenue indicators - bottled coolers and point of use
� Commentary
Point of use 2011 (€)
Average monthly rental
Average sales price per unit
Total revenue
Bottled water coolers 2011 (€)
Average monthly rental
Average bottle price
Total revenue
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© Zenith International Ltd 2012
Section 2 - Austria 13. Bottled coolers - companies
Million litres 2007 2008 2009 2010 2011 % share % 10-11
Machines in December 2007 2008 2009 2010 2011 % share % 10-11
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© Zenith International Ltd 2012
Section 2 - Austria 14. Bottled coolers - brands
Million litres 2007 2008 2009 2010 2011 % share % 10-11
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© Zenith International Ltd 2012
Section 2 - Austria 15. Point of use - distributors
Machines in December 2007 2008 2009 2010 2011 % share % 10-11
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© Zenith International Ltd 2012
Section 2 - Austria 16. Bottled coolers and POU - forecasts
2011 2012f 2013f 2014f 2015f 2016f % av 11-16 % 11-16
Units
Million litres
Units
Units
Total coolers
Bottled water coolers
Point of Use
BWC/POU split, 2007
BWC
POU
BWC/POU split, 2011
BWC
POU
BWC/POU split, 2016
BWC
POU
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© Zenith International Ltd 2012
Section 3 - Overview charts 1. Total cooler units, 2007-11
000 units in December
0
500
1,000
1,500
2,000
2,500
3,000
2007 2008 2009 2010 2011
POU
BWC
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© Zenith International Ltd 2012
Section 3 - Overview charts
8. Water types, 2011
Total consumption: x million litres
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© Zenith International Ltd 2012
Section 4 - Overview tables 2. Bottled coolers and point of use
Million litres 2007 2008 2009 2010 2011
Units
% change
Units per thousand people
% share of total cooler market
Point of use water coolers
Units
% change
Units per thousand people
% share of total cooler market
Total coolers
Units
% change
Units per thousand people
Bottled water coolers
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© Zenith International Ltd 2012
Section 4 - Overview tables 16. Bottled cooler market characteristics
Home market
%Table-top %
Hot and cold
%
Sanitisation
included
Cancellation
rate %18.9l bottle Monthly rental
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
Averages
Costs in Euros
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© Zenith International Ltd 2012
Section 4 - Overview tables 26. POU rental and sold units income
Ave. monthly
rental (€)
Est. rental
income (€)
Ave. unit sale
price (€)
Sold units in
2011
Est. sold unit
income (€)
Est. total income
(€)
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
Europe total
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© Zenith International Ltd 2012
Section 4 - Overview tables 40. Forecast cooler units by country
Machines in December 2011 2012f 2013f 2014f 2015f 2016f % share 2016 % 11-16 % av 11-16
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
Europe total
zenithinternational specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT ���� MERGERS & ACQUISITIONS ���� COMMERCIAL & MARKET ���� OPERATIONS & TECHNICAL ���� WATER & GEOTHERMAL ���� ENVIRONMENT & CARBON ���� PACKAGING & DISTRIBUTION