west coast eagles value proposition
DESCRIPTION
West Coast Eagles football team marketing department. A slide show to help define and develop a customer value proposition.TRANSCRIPT
Welcome!
Today!CustomersPartners
Delighter’sDisguster’s
ValuesTags
MeasurementActions
Who are our Partners?
Visual Partners!
50%
Auditory Partners!
30%
Kinesthetic Partners!
20%
Clear as Mud?
How should this impact our Communication?
Communication!
Values!
First Step!Define Customer Value
Proposition
WHAT is our value
proposition and HOW will we communicate
this?
Break-Out!
3 Partner Disguster’s
3Partner Delighter’s
15
Your Challenge!
Discover Delighters and Disgusters and their relationship to our Value Proposition!
Back in 15 Minutes!
What did you bring back from your group?
Tagging your values creates a catch phrase that embeds the idea into your culture?
Ideas?
Keep it Simple!
Changes Start From Within!- Your Actions?
Be Unconventional!
You cant make an Omelette ....!
Take Action Now!
25
You can’t Manage what you dont Measure!
2626
Get Everyone Involved and Create a WOW Culture!
2727
Maintain Focus!
Celebrate Successes!
Let’s Wrap it up!
PartnersDelighter’sDisguster’s
ValuesTags
MeasurementActions
Thank You & Good Luck!