11 November 2019, 13:24 (GMT)

Wessanen UK launches Mrs Crimble’s VeganChoc MacaroonsWessanen UK, the pioneering healthy food company, is set to launch a vegan-friendly version of

Mrs Crimble’s best-selling Choc Macaroons.

Launching in Tesco stores in November, Mrs Crimble’s Vegan Choc Macaroons (RRP £1.79 /

195g) are made to a specific vegan recipe as well as being gluten free, making them suitable for

those following a vegan lifestyle.

An obvious next step for the brand with its focus on free-from indulgence, the new recipe has

been created to deliver the same great taste and texture that Mrs Crimble’s is known for. It

bears the same golden-brown colour and moist cake texture of the original macaroon.

Mrs Crimble’s Vegan Choc Macaroons contain 150 calories per cake and are packaged in a 6-

portion pack, which has been given a green, leafy design to signal it’s vegan-friendly credentials.

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ABOUT WESSANEN UK

About Wessanen UK – www.wessanenuk.com

Wessanen UK is a natural and organic food company, with pioneering, healthy brands in expanding marketsegments: Clipper Teas produces a wide range of hot drinks including the #1 organic and white tea brands, andthe first Fairtrade-accredited tea; Kallo makes market-leading, organic rice cakes, as well as other savoury

Bryan Martins, marketing director at Wessanen UK, owner of Mrs Crimble’s,

comments:

“We’re incredibly proud to have taken the Mrs Crimble’s brand on to the nextstage of free-from indulgence by creating a vegan-friendly version that tastesas good as our original recipe. The challenge was to remove the eggingredients while maintaining the same delicious taste and wonderful texture.Without the eggs the macaroon still holds together with all the otheringredients, resulting in a deliciously, moist and moreish treat for our veganand gluten-free consumers.”

Mrs Crimble’s brand owner, Wessanen UK, is focused on its mission to connect people to

nature through healthy food that’s better for people and the planet, and has been certified by B

Corp.

To discover more about the Mrs Crimble’s range go to www.mrscrimbles.com or visit the

brand’s twitter, Instagram (@mrscrimbles) or Facebook community

https://www.facebook.com/mrscrimbles

ENDS

Rhiannon Winfieldrhiannon@highlightpr.co.uk Highlight PR 01225 444268 highlightpr

snacks, stocks, gravies and cereals; Whole Earth, best known for its peanut butter, manufactures organicspreads, cereals and drinks; Mrs Crimble’s makes joyfully, wholesome and deliciously gluten-free macaroons,cakes, biscuits and nibbles, for all to enjoy, and Almond Breeze, the increasingly popular, healthy milkalternative.

Wessanen UK employs around 130 people in Camberley and Beaminster. Wessanen UK is CarbonNeutralcertified and, either directly or through its subsidiaries, accredited by or a member of a range of industry bodiesand associations including; the Fairtrade Foundation; the Soil Association; the UK Tea & Infusions Association,and the Organic Trade Board.

Wessanen UK