Unlock Customer Service with Mobile Marketing Apps

Only 20 years ago, customer service was

defined along the lines of giving

customers a discount if they are

unsatisfied or allow them to return an item

that is damaged. Occasionally, a company

would send a “thank you” note or rewards

card for being a loyal customer.

Then, the internet and social media were

born and corporate strategy for customer

service was turned on its head. Imagine the confusion caused in C-suites across the globe when

suddenly “loyal customers” were posting comments about how the company should improve

their products and respond to complaints. Imagine the genuine horror that these executives have

endured as they have watched mom-and-pop business turn into mid-level corporations into direct

competitors that are stealing their customers’ right from under their noses.

Mobile marketing and apps for smartphones seem trivial matters to these C-suite old timers

who cling desperately to the business model that died on the vine a decade ago. As a matter of

fact, even the term “customer service” no longer applies to what successful companies are doing

to keep customers returning to do business with them.

The most successful mobile apps are interactive and utilizing click2call advertising that allows

customers to connect directly with your business to make a reservation, ask for additional

information or purchase a product through mobile pay systems.

As Wesley Yuhn, one of the leading masters of digital marketing, points out every company

should have mobile apps for their customers. Not only does it increase customer loyalty, but a

self-service app allows customers to handle the way in which they do business without having to

hang on a phone line waiting for a call center to respond.

Financial services that offer credit card processing systems could send an immediate notification

to cancel all credit cards immediately if they are stolen or lost at sea. With the holidays on the

verge of taking over sales and birthing thieves, this instantaneous ability to protect their identity

is a service that is sought by the majority of people.

Facebook is developing a new Messenger app that allows users to make payments through their

mobile payment system directly from one person to another. Currently only debit cards are

supported by the app transfer. If you have used Square, then the similarities will not escape your

attention. Each payment is cleared for transfer through ACH systems and deposited within 24-

hours of hitting the send button.

Unlike PayPal which requires each party to have an approved PayPal account or Google Wallet

that transfers payments through email attachments, the Facebook messenger app takes a more

direct route and the money reaches welcoming hands faster.

In this age of “faster is mandatory”, Facebook’s innovative tweak to sending money from one

person to another even across international borders is going to fill gaps that have been ignored

previously.

Often, smaller businesses are duped into believing that they do not have the ability to fill the

gaps that bigger businesses are unable to fill. This is a mindset not a valid truth. Setting up a

mobile app that corresponds to your business’ mobile marketing scheme only puts you ahead of

the game.