werner merzeder jyväskylä goes international · 14 finnish companies. •the finnish companies...
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Werner Merzeder
Jyväskylä goes international
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Major obstacles for exporting
• Understanding the potential market
• Identifying and contracting with potential new partners or
networks
• Taxes, tariffs and laws
• Staff bandwidth and skills
Source: European Commission, EuroBarometer Survey
SMEs (five largest EU member countries)
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Going abroad needs resources
30.1
20.2
16.3
14.3
13.5
12.6
10.8
Transport
Market entry costs
Taxes and import duties
Adaption of quality
Legal requirements
Sales and Marketing
Financing, Payment handling
Share of exporting SMEs, were following costs played a big or very big role:
Source: KfW-Mittelstandspanel 2016
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BUSINESS FINLAND’S GLOBAL NETWORK 40 offices around
the world, and 16 in Finland
New YorkSilicon Valley
StanfordWashington DC
Mexico CityLima
Rio de JaneiroSao Paolo
Santiago de Chile
HelsinkiyStockholm
OsloCopenhagen
St. PetersburgMoscowWarsawBrusselsLondonMunichViennaMadrid
Istanbul
LagosNairobiJohannesburg
AlmatyNew DelhiDubaiRyiadh
BeijingShanghaiTaipeiGuangzhouHong KongSeoulTokyo
Ho Chi MinhKuala LumpurJakartaYangon
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Engage with delegations orgroup activities
Program
• 4 company visits in both countries
• Business seminar on circular economy
in both countries
• Roundtable on forestry in Portugal
• B2B-matchmaking event in both
countries
• Networking dinner in Ambassador’s
residence in both countries
• In October 2018, Finnish Prime Minister
Mr. Juha Sipilä visited Portugal and Spain,
accompanied by a business delegation of
14 Finnish companies.
• The Finnish companies represented
waste-to-energy, bioenergy and
forestry sectors
Team Finland Delegation to Spain and Portugal
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COMMIT AND
GET READY
ENTER
THE MARKET
GROW ANDRENEW
COMPETENCE AND MARKET KNOWLEDGE
CONTACTS AND NETWORKS
BUSINESS FINLAND GLOBAL NETWORKSERVICE OFFERING
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Challenges for Finnish SMEs
• Selling is still people business
• Listen
• No 0/1 messages – be adaptable
• Partner Search is not a Tinder selection
• Long-term approach and persistence
• There is no cheap internationalization
• Trust
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WORLD IDEAS