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Design Sketching

Happiness project – creation of National Happy Day

Project Units: Academic Extended Major Project

Target and Audience

The communication campaign of this event is aimed at the promotion of National Happy Day to the gen-eral into UK public. The nature of these tools will probably restrict potential target audience. More re-search on happiness on Psychology is needed in order to define this aspect.

National Happy Day Campaign

The campaign includes series of two posters and one digital advert which will give a guidance of how to measure your happiness by the number of human connections one has in a day.

The first series of posters showing that level of hap-piness can be elevated by sharing activities with friends or others. The activity does not have to be unique or special, it is the action of sharing that mat-ters. It could be anything from having a cup of tea with friends, go shopping with love ones, to cooking dinner with someone you haven’t seen for long time. By integrating those human connections into your life, you are breaking the cycle of isolation and dis-connection, which are so often seen in this society and almost certainly form the root of unhappiness. According to ancient Greek Philosopher Epicurus, our friends made resource for happiness that was a distinct of happiness; before you drink or eat any-thing, he said consider carefully whom you eat or drink with rather then what you eat or drink. The feeding with other friends is the life of laying roof.

Video – Action for Happiness

To express that happiness can be achieved by cre-ativity, reach commercial happiness relative through the media that I want to present happiness display by collective concept of happiness.

So, IF WE NEED to learn to not pay too much at-tention to either desire or fear, What are the positive principle of how to be happy? I create a the state which examination this theme and decided locate in South Bank London, people are so involved in an activity, the experience itself is so enjoyable that people will do it. The activity reflection in happiness as result, the theme emerges to this activity which narrative self is easily crowd to show into public space.

Advertising– Poster Design

Visual Journey Book– Happiness project – creation of National Happy Day

Video Sequence – Action for Happiness

Design Sketching

Re-BrandingPoster advertising / Packaging

Project Units: Professional Project

Brand: Tatung

England, Taiwan

This project looks at an existing brand ‘Tatung’ very popular in 1940s Taiwan specialising in home appli-ances. Reasons for choosing this particular brand were to introduce it into the UK market as lifestyle choice product for the young urban population and to implement my cultural background, knowledge and personal experiences into the personality of the re-brand.

‘Tatung’ needs to be re-branded as the brand has more competitors and needs to go global. Creat-ing an identity I could bring it up to date in order to stand out amongst the larger more popular brands of today.

The inspiration for the advertising slogan comes from a popular British saying that ‘Women are good multi-taskers’, and the counter argument that comes along with this is “are women better than men at multi-tasking? “ The rice cooker allows you to multi-task.

The image combines photography, Illustration, and generating new things from an old concept. The idea behind the slogan is that Tatung with its many func-tions, can allow anyone to multi-task. This is also signified through the choice of multi coloured chop-sticks appearing across the front of the product.

This logotype is designed to make it look contem-porary to produce something symbolic, a mark that would tell a story relating to the existing brand his-tory.

The communication campaign of this product is aimed at: Retailers John Lewis and Habitat, urban male and female aged 25-45 and health conscious men and women, people interested in newer life-style choices.

Poster

Display in John Lewis department store

Packaging Display in Context

Carrier Bag in context

Design Sketching

Visual Notion – Marbles

Logotype

Advertising Formats Poster

AdvertisingBrand Communications

D&AD Student Competition 2011

Internet Explorer is back. Re-establish the brand for the reimagined, redesigned and rebuilt IE9.

Sponsor: Microsoft - IE9

Synopsis of IE9 logo design

In the past we thought solar systems orbited around the earth but we soon discovered that every planet orbits around the sun.

The World Wide Web is changing and developing from web 2.0 to web 3.0 with the idea of increasing user interaction and choice. With the new Internet Explorer 9 update, users will be given a choice of colours for their browser icons.

Natural colour in Interface Design

“Perhaps no other design element, amongst brows-ers, has as much influence on how we feel in space ( a website, a browser icon, home etc.) as colour.” Luke Wroblewski 2003

Uniformity makes web browsing easier by virtue of a standardised interface, the reality is such sites cre-ate mundane experiences for their users and fail to make a positive connection with their audience.

By being forward-thinking and keeping up with emerging trends, a galaxy of colourful Internet Ex-plorer icons were created. These icons are 3D and dynamic in their appearance. Our planet icons were designed to resemble a glass ball similar to a mar-ble containing the letter ‘e’.

The letter ‘i’ is depicted on the outside of the ball as a reflection of light. As Windows Internet Explorer is commonly abbreviated to IE we decided to adapt this as part of its more contemporary approach to the future. The overall concept will allow users to focus on both interactions and colours, and not be distracted by overly bright hues.

Technology is moving on towards the future. My aim is to encourage the user to move forward into the future too by simply upgrading.

The message will be aimed at the wide range of existing PC users from home users to large corpo-rate organisations. It will encourage them to stay up to date and by doing so it will allow them and their businesses to realise their full potential.

Advertising – Billboard and Ad Shell in context

Use of different angles creates a feeling of movement within a static image

Installation – Art display in a public space

chooseyourcolour browser

chooseyourcolour browser

chooseyourcolour browser

chooseyourcolour browser

Animated Web Banner

Animation Sequence

Animated Screensavers to compliment each icon colour

Design Sketching

Branding CommunicationDesign Application

Project Units: Work Placement

Logotype / Letterheads / Business cards / Banner / Coaster/ Keyring / Handbag / Pencil /T-shirt.

Client: Universities’ Multi-faith Chaplaincy Bour-nemouth

The aim was to produce guidance, which allowed the Chaplaincy to control their own branding and marketing.

Bournemouth, England

The primary task was to design a new logo for the Chaplaincy which should appeal to students from both BU and AUCB.

The target audience is mainly University students.

Initial stages of creating the image

From start, I created a human pictorial form. The idea was inspired by playing jigsaw. I intended to create a simple style, which would signify through a jigsaw like human figure. The human figure does not have implications of fixed sexes or nationalities or beliefs or classes. It can be used in various ways and represents the various supports and resources the Chaplaincy can offer to its wide audiences. In the first stage, I designed one man in front of a square shape, which represented an open door I tried to portray a dynamic young image, which would make different nationalities feel welcome.

Communication / Signs with Pictograms

I designed the guideline, which also shows the method of using pictograms on direction signs.These give a fun, friendly, memorable and easy di-rection to find out where the Chaplaincy is.

Chaplain

cy

Multi-faith

Chaplain

cy

Multi-fait

h

Letterheads in Context

T-shirt / Mug & Coaster

Roll Up Banner Display / Hangbag

Keyring / Pencil

Design Sketching

AdvertisingPoster advertising Campaigns

Project Units: Visual Thinking

London

Client: Amnesty International

The injustices in Darfur were the force that propelled me to this campaign idea. Those images of cruelties and injustices really shocked me, and moved me. That’s how I decided then, to campaign for them and in the following sections, I will explain how effective my campaigning poster could be for Human Rights issues in Darfur on behalf of Amnesty International.

“ They keep telling us that we are not Human Beings and we are here to serve them ”

Texts wise, I chose the above slogan as the type-face of the poster. The Underwood typewriter font was chosen to express the witnessed facts from a poorly treated boy in the third World. The slogan “they keep telling us that we are not human beings and we are here to serve them” was quoted from the News, and I think it’s powerful enough to attract viewer’s attention.

Adshel Poster

Adshel Poster in Context

T-Shape Bus Poster in Context

Design Sketching

Re-BrandingPackaging

Project Units: Communicating Ideas

England

BrandPudin

NEW FROM OLD

My aim is to redesign an old product ‘English rice pudding’ for a new packaging.

The idea was inspired from Chinese pudding. In China rice pudding is cooked in bamboo containers. This cultural relationship is an inspiration for a new packaging. As we know, a strong image makes a product recognizable, which attracts the customers and also increase sales drastically. In this campaign the rice pudding is presented in a bamboo-like unit. Also, it comes in a 3-in-1 pack. As a result this gives a powerful image.

Bamboo is the most amazing natural design ele-ment in architecture and interior design materials. I adapted the characteristics of bamboo to display the concept of my idea.

The shape and the colours used makes the brand identity stronger. This display can attract customers in the supermarket.

Besides, I am more aware and conscious of energy waste and over-packaging. I chose to use recyclable plastic like recycle mark of PUC producl because it is the most recycled item in U.K. And also it can cre-ate variable shape, shelf display & bamboo style

The new brand name is Pud-in.The idea for the name was inspired by conjugated words such as Coca Cola.

The colour green represents the brand identity of the rice pudding, which is organic, fresh and youth-ful.

3D Packaging Design

Prototype Model

Shelf Display

Design Sketching

Screen MediaMy Animated Creation

Project Units: Screen Based Communication

I was more interested in the ecological impact of people using soya milk. However, the statistics from the ecological point of view is quite a specific sci-ence area so I turned to focus on nutritional values. However, since the discovery of another beneficial effect of a factor found in soya beans, the soya milk market has been enjoying a renewed boom for the past decade. I designed to focus on nutritional value “soya beans”.

Here I use a virtual character called Mr. Soy who travels through the entire piece of story, And Mr. Soy represents the meanings behind the figures, which is cow milk and soya milk in the scene on both the planets. (Milky8008, SOY2046)

Storyboard

In a galaxy, a billion light years away, there are two planets, Soy-2046 and Milky-8008. People on Milky-8008 subsist on cow’s milk resulting in higher risk of obesity and other health problems. Also, Farmers are riddled with high costs of cow feed, energy and labor cost. Our story begins when Milky-8008 starts exploring possibilities of Inhabiting Soy-2046, a low cost, high benefit milk alternative and that is where the story begins.

Animation Sequence

Design Sketching

Day Night

IllustrationDrawing with Paper

Project Units: Paper Illustrations paper-cutting

Poole, England

Poole Quay - The pier may not be everyone’s cup of tea but it has always attracted thousands of day travelers from across the water to the Brownsea Is-land.

I like drawing where the place I used to live recorded that as my part of life’s Journey.

“there’s a finite ending. Like sculpture, it’s what you take away that makes what there is. You start with a piece of paper and you can either cut it away until there’s nothing left or stop”. Artist Rob Ryan