wellness works
TRANSCRIPT
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Background Analysis
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Hopson Chiropractic Information
Establish in 1999 Annual Revenue
Estimate : Less than $500,000
Number of Employees : (1-4)
SIC Code : 8041 NAICS Code : 62131002
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Hopson Chiropractic’s Core Values
FAITH LOYAL
COMMITED SAVING LIVES
ENVIRONMENT is a place of LOVE and HEALING EDUCATION
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The Doctors
Dr. Will Hopson Native to Texas
Certified in the Wellness Advisor Council
Fellow in Acupuncture Resides in Tyler and
enjoys being a father, fishing, golf, tennis,
softball, and surfing the internet
Dr. Lana Hopson Native to Canada
Enjoys being a mother, reading, and exercising
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Both doctors…
Earned a Doctor of Chiropractic from Texas Chiropractic College
Certified in Maximized Nutrition Certified in Spinal Correction Certified in Prenatal and
Pediatric Chiropractic Conduct seminars and
workshops for both her patients and the business community
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Objectives
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We will…
Connect with a larger consumer audience through social mediaCreate a health conscience social media campaign
Generate brand awareness
Narrow down our target market to specific demographics
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Our Target Market
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We are targeting…• Men Ages (20-50)• Women Ages (20-
50)• With children in
homeschool• Interested in
health improvement
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Promotion Strategy
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Creating An Online Presence
Cross-media strategy Creating an interactive website Creating a Facebook page
Will draw consumers from one to another to solidify brand awareness
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Solving the Problem
Creating online brand awareness for the company
Ability to enter into the business market with ease
Help consumers easily navigate through the online presence
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Our Opportunities
Generate Loyal Customers Positive Word of Mouth Increase the amount of
consumers viewing our services
Position ourselves to dominate East Texas area in health and wellness
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Conclusion
By providing the Hopson’s and Wellness Works with a rejuvenated presence
online and in social media, we expect to see vast improvements in product
knowledge and support through East Texas and Tyler by summer…
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Links To Show Our Work
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Thank you!Are there any
questions?