wellness recipe by vertical consulting
TRANSCRIPT
Personal recipe for Wellness
Personal recipe for Wellness by Vertical Consulting
• Our customers: élite individuals who expect exclusivity as well as the premiumization of care, image and comfort.
• 200 regular members visiting 2,5 times per week; average age: 40 years old.
• Annual membership of around 2.000€ per annum
• Total annual revenues per member of 5.000€; ten times industry average
• 50% of revenues generated by the fitness area
• Average revenue per beauty treatment: 100€
• Premiumization and Personalization of services:
Personal wellness coachingPhysical analysis Nutritional guidancePrivate fitness trainingMassage therapies Skin and beauty treatmentsSPA facilities
Personal recipe for Wellness by Vertical Consulting
•Programs are based on a thorough analysis of a client’s current condition and is regularly updated to take into account the client’s wellness goals.
• Staff are certified professionals and selected in accordance with our core values: Kindness – Helpfulness – Competence
• 7.9% of Europeans are members of a fitness club compared with around 15% in the USA and Canada.
• The main motivation and primary pursuit of our customers is the development of their self-esteem. They invest on whatever nurtures their Ego as well as the refinement of the self.