"well, of course students will love them!" an ethnographic study of undergraduates and...

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"Well, Of Course Students Will Love Them!" An Ethnographic Study of Undergraduates and eBooks Lorri Huddy, CTW Library Consortium Kathy Gehring, Connecticut College Rob Walsh, Trinity College Diane Klare, Wesleyan University ACRL New England Annual Conference May 18, 2012

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"Well, Of Course Students Will Love Them!"

An Ethnographic Study of

Undergraduates and eBooks

Lorri Huddy, CTW Library Consortium

Kathy Gehring, Connecticut College

Rob Walsh, Trinity College

Diane Klare, Wesleyan University

ACRL New England Annual Conference

May 18, 2012

The CTW Library Consortium

Connecticut College Wesleyan University

Trinity College

CTW’s Collaborative Collection Development Projects

Collection analysis of print holdings

CTW CCD Funds for unique titles

Shared eBook project with PDA

Gov Doc (FDLP) profile review

Shared eBook Pilot: Usage of Titles

Across the CTW Campuses

3%

Used by 3

eBook User Sessions by Campus

CTW's Top 25 (most viewed) MiL Titles

Why a Study about

eBooks & Students?

Collection Decisions

Space Needs

Discovery Layers

eBook Readers

The Ethnographic Process

• Locally driven

• Variety of techniques

• Data gathering and transcriptions

• Rich and qualitative data

The Study's Mechanics

• Interviews with same open-ended questions

• IRB approval process

• Student solicitation; Letter of informed consent

• Recorded voice and computer screens

• Amazon giftcards

• Transcriptions afterwards

...You need eBooks for a class assignment.

Where will you start? How will you find them?

What's an ebook?

Have you used

any? How often?

If you wanted only

ebooks, how

would you change

your search?

Can you identify the ebooks in your results?

Are you aware

of the library's

ebooks?

What platform

features do you like

...or wish to change?

What devices do you use?

What else do you want to use?

How do you open

the ebook now

that you found it?

Which do you prefer: P or E? ...Why?

Which ebook platform did

you like better? Why??

What do you

wish you could

do with that

ebook?

"What?! You want me

to find ebooks?"

Image Source: http://theebooksale.com/authors/

The Discovery Process

Finding e-Books:

The Devil is in the Details

•• What is an e-book anyway?

• Setting the stage

• So many places to look

o The library catalog...

Typical Catalog Search Results (from Wesleyan University)

Keyword search "childhood obesity prevention"

Alternative Discovery Methods

Finding eBooks:

The Devil is in the Details

• Why Google?

• Rationales strategies beyond

Google

• What?! Ask a librarian?

"I can't get over the

stupidity of this layout

...but I really like

the Bookshelf."

Students' Use of Specific Image Source: https://www.eff.org/wp/digital-books-and-your-rights

Students' Use of eBooks: In Theory

• Convenient

• Good for the Environment

• Fast Access

• Cheaper than textbooks?

Student use of ebooks: In Practice

• Frustrating

• Still not comfortable reading large amounts of

text on a screen

• Difficulty interpreting icons and language used

• Liked the ability to "search within the book"

• Most skimmed TOC and abstract to judge

appropriateness

Examples of Platform IssuesNew download feature

since the study

No scroll bar. Students

prefer scrolling to clicking

an icon

"infoTools"

not intuitive

Magnifying glass icons stumped most students. They logically thought it

would increase text size, not move through search results.

"Search within the book" was very popular, though several

confused this with the simple search feature. The chapter

rankings were also popular.

Pros & Cons to ebrary's Copy/Paste

Notes require users to set up

an account - not popular.

Students

associated

"Ref Tools"

with citations

not

dictionaries

Several students tried to

search-within-the-book here.

It's a chapter pulldown menu.

Scroll Bars!!

Relevancy?

Search within the book was popular. Students liked seeing

search terms in context but were perplexed by the order of the

results.

Once discovered, MiL citation options were very popular!

Buried under 2 clicks!

Overall...

• Platforms are not intuitive

• Most were not particularly enthusiastic about

features like highlighting and annotating*

• The ability to search within the book was

consistently popular

• Limits on printing and downloading were

confusing

• Confusion between browser functions and

"I kinda like it ...except for the

fact it's online and I have to

look at it on the computer."

What We Learned:Assumptions

vs. RealityImage Source:

http://tango.freedesktop.org/Tango_Desktop_Project

What We Learned...

• How do students’ definitions of eBooks

differ from our definition?

• How do students use eBooks?

• What do students think eBooks will look

like in 5 years?

Are We Speaking the Same Language?

• While students can define an eBook,

there are deficiencies in their ability to

recognize, access and use eBooks

o What makes sense to us doesn't necessarily

have the same meaning for students.

A Few More Observations About

Student Use of eBooks

• Academic vs. Leisure

• Skim, then find print version

• Print or download and read later

What do you

think eBooks will

be like in 5

years...or what

do you hope

they'll be like?

Photo by Todd Martin http://www.flickr.com/photos/tmartin/32010732/

The Future: (Prematurely)

Mourning the Death of Print

I think print will become obsolete and am upset

about it - really sad about the idea of losing print

(love getting newspaper print on my fingers and

the smell of a library book). Everything is going

to be online, and I'm really sad about it.

We are heading towards more electronic books,

which is why I ditched my plans to go into the

publishing business.

Future of eBooks:

Some Common Themes

Students’ “wish lists”

• More tactile

• More collaborative

• Integration of knowledge-enhancing

resources

• More intuitive/attractive interface

• Text-to-voice functionality (Siri for eBooks)

• Offline access

Future of eBooks:

Some Considerations

• Facilitate student interest

• Put pressure on vendors

• Keep in mind: students don’t view

information the same way librarians do

Thanks!

Lorri Huddy, CTW Librarian, [email protected]

Kathy Gehring, Connecticut College, [email protected]

Rob Walsh, Trinity College, [email protected]

Diane Klare, Wesleyan University, [email protected]