Well-executed tiki drinks increase bar pro�ts by adding experience value to the consumer and justifying higher prices.

About Tiki

• Attention grabbing glassware increases purchase frequency.

• Consumers are willing to pay higher prices for drinks that add Instagrammable value.

• Tiki drinks made with Rye combine the popularity of tiki with the thirst for Rye whiskey.

• Having a large resurgence in popularity, often attributed to the Mad Men e�ect.

• Originally popular across the US in the 1940’s & 50’s.

• A whole host of tiki bars have been opening at a rapid rate across the US.

• Three Dots and a Dash, a Tiki-theme bar, “won Tales of the Cocktail’s “2014 Best New American Cocktail Bar.”

Vermont Penicillin

• 2 oz. blended Scotch whiskey

• ¾ oz. fresh lemon juice

• ¾ oz. honey syrup

• ¼ oz. WhistlePig 10 Yr. Straight Rye

• 2-3 quarter slices fresh ginger

Account Requirements

• 96 Points from Wine Enthusiast; one of the highest-rated Rye Whiskeys of all time.

• Straight from the WhistlePig farm in pastoral Shoreham, Vermont.

• Aged for 10 years & 100 proof.

• Made by former Maker’s Mark Master Distiller Dave Pickerell.

• Present a tiki drink featuring WhistlePig on your menu for a minimum of 3 months.

• Serve that cocktail in our WhistlePig Laughing Pig tiki cup.

• Commit to serving real & quality products with a sense of humor.

The Independent Rye Tai

• 1.5 oz. WhistlePig 10 Yr. Straight Rye

• 0.5 oz. Velvet Falernum

• 1 oz. Grapefruit Juice

• 0.5 oz. Lime Juice

• 0.25 oz. Orgeat

The Drinks

WhistlePig 10yr Key Selling Points