well done presentation
TRANSCRIPT
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W
ays to gather critical informa- tion aboutyour audience:
Send out a questionnaire or survey.
Read the latest articles relating to your audiences industry, company
or interests.
Visit their facility, store, or office.
Study their competition.
Converse and mingle with participants as they enter the room.
Ask questions during the presentation to gather on- the-spot
feedback.
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How to Persuade a Decision Maker
To be successful at affecting
the beliefs and actions ofothers, you must not only
understand what motivates
people to act, but also how touse that knowl- edge to your
advantage.
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Four Ps of Persuasion:
profit.
pleasure.
power.
prestige.
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Establishing Credibility
Three senses to evaluate you and your credibility: sight, hearing and touch. Icall these the Visual, Vocal/Verbal and Relational Factors of perception.
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Crafting Your Presentation
I. The Opening: tell them what you are going to tell them.
II. The Body (tell them): The body of your presen- tationconsists of three elements: key points, supporting material andtransitional statements.
III. The Close (tell them what you just told them): Concludeyour presentation with a powerful, persuasive close that consistsof three key elements: summary, call to action and appreciation.
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Some tips to Involve and EngagesYour Audience
Show a photo.
Play a video or audio clip.
Use creative props.
Smile.
Talk positively to yourself.
Eye communication:
Facial expressions:
Gestures:
Posture:
Body movement
Use a listener-friendly tone of voice.
Control your pitch.
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